$39,779
pledged of $30,000 goal
860
backers
12days to go

All or nothing. This project will only be funded if it reaches its goal by Tue, July 31 2018 4:00 AM UTC +00:00.

$39,779
pledged of $30,000 goal
860
backers
12days to go

All or nothing. This project will only be funded if it reaches its goal by Tue, July 31 2018 4:00 AM UTC +00:00.

About

SHORT VERSION: 

I'm releasing a new (my second) lullaby album this fall, and I would LOVE for you to be a part of it! 

I'm a mom, so I know the struggle is real when it comes to children's music. Here are my two problems with music my kids want to listen to: 

1) I don't really like it to begin with. 

2) My kids want to hear it over and over for all eternity. 

Can you relate?

My new album, I Dream of You (Volume II) was created to solve those two specific problems. It was thoughtfully and lovingly crafted to bring peace and beauty into your home in a timeless, nostalgic way that both you AND your children will love. It's DESIGNED to be played over and over (because let's be honest – that's how our kids roll). We worked really hard to make I Dream of You (Volume II) an album that no one is going to get tired of anytime soon (hallelujah!).

If this sounds like something you're excited about, I would be so honored for you to join me! This Kickstarter is a chance for you to preorder this peaceful, classic and cinematic album for yourself, and help me as I spread the word about this campaign on social media. I'm sure you know a mama or two who would love this project! 

There's a Share this project button conveniently placed at the top right corner of this page. If you click it right now, a *lullaby fairy* will get her wings ;) 

Here's a video (below) from the studio as I was working on selecting songs for the album. This Mr Rogers song eventually became the first track on the album (but with more orchestral instrumentation). 

I wanted to make the cover look like a classic children's book. It's better than I could have imagined!
I wanted to make the cover look like a classic children's book. It's better than I could have imagined!

I hope to raise at least 50 percent of the budget for the album ($30,000), but if we reach the stretch goal of the full budget of $60,000, all backers who pledge $20 or more will get their name listed in the album credits. Yay! 

To some, making a lullaby album might seem frivolous and unnecessary, but not to me. I believe making lullabies plays an important role in my calling. I know God cares deeply about babies, children and their moms, dads and caregivers. He sees us in those millions of ordinary moments throughout the course of our lives. He's there in those times of exhaustion, hospitalizations or grief and also when we're simply drifting off to sleep at the end of the day. He sees the moments of pure celebration when babies are held in our arms for the very first time, and His heart rejoices right along with ours. 

I consider it an honor and a privilege to provide the soundtrack for some of life's most sacred moments. Knowing that you’re joining me in the journey makes it even sweeter!

Grace & peace,

*jj

A LITTLE HISTORY (LONGER VERSION)

In 2014, I made a record that altered the way I think about my music. I Dream of You was packed full of love songs for and about my two sweet little girls, Lucy and Nora. In the years since it released, what I thought would be a fun side-project turned into something bigger than I ever imagined! 

As I saw the calming power these songs had, I realized that it was time for me to stop trying to convince decision-makers at radio stations to play my songs, and instead bring honest songs of hope and peace into the lives and hearts of moms like me and children like mine.

I've been able to donate over 100,000 copies of the album to children’s hospitals, adoptive families, moms in NICUs, teen mothers, and families all over the country. The stories I regularly receive continue to amaze and bless me.

Whether the lullabies are promoting family bonding in adoptive families, playing as the soundtrack during labor and delivery, or encouraging mamas experiencing postpartum depression, it always puts a lump in my throat when I hear how the Lord uses these songs! I am completely overwhelmed with gratitude knowing that I get to be a small part of His work.

Here's one of my favorite stories someone shared recently:

Katherine (Washington)
Katherine (Washington)

I'm the mama to a heart baby (actually, two heart babies) with special little lungs that work real hard to breathe. This means that crying fits are a bit more taxing on her little frame. 

That's where you come in. In the evening, if she's having a hard time calming down, all I have to do is put on your sweet voice singing your I Dream of You lullabies.

The effect is almost instantaneous. Her breathing slows, the tension in her body evaporates, and she melts into me as we slow dance to the rhythm of grace.

It is your voice alone that has this effect, and so I have to thank you for sharing your gift with the world, for helping a little tiny heart warrior, warrior-on one more day.

There's that lump in my throat again. 

WHAT DOES VOLUME II SOUND LIKE?

I teamed up with the producers of my Christmas album (Unto Us), Ben Shive and Brown Bannister to create I Dream of You (Volume II). Together, we reimagined some of my favorite songs of all time. My hope is that these songs will not only soothe babies and little ones, but also evoke peaceful nostalgia in grown-up hearts. The album features 12 cover songs (I didn't write them), and three songs I've written for this project.

Much like Unto Us, we want this album to stand the test of time, so we set out to capture classic organic sounds that will never grow old. That meant including a 10-piece string section, harp, clarinet, trumpet, drums (quietly played), guitars, piano, French horn, children’s choir (plus a few other instruments), and the result feels truly magical.

So … do you want to join my Kickstarter family? I would love it if you did! I pray these songs will be around for generations to come, offering peace and comfort to hundreds of thousands of moms, dads, babies and grown-up kids too. Let’s bring beauty into the world together!

REWARDS INCLUDE: 

To hear my daughter read the book, watch the video below.
To hear my daughter read the book, watch the video below.

 • HAND-LETTERED LYRIC FLAG

You can choose which color option (white flag with black text, or black flag with off-white text) you prefer after the campaign closes.
You can choose which color option (white flag with black text, or black flag with off-white text) you prefer after the campaign closes.

• ONESIES 

Onesies feature lyrics from "Big World Baby" on I Dream of You (Vol. I). When the campaign ends, you'll be able to choose from these three color options.
Onesies feature lyrics from "Big World Baby" on I Dream of You (Vol. I). When the campaign ends, you'll be able to choose from these three color options.

• LYRIC SWADDLE BLANKET 

"If you were a boat, I'd be the wind at your back." Organic cotton muslin blanket measures 47 x 47 inches. I'm working on another design for the blanket too :)
"If you were a boat, I'd be the wind at your back." Organic cotton muslin blanket measures 47 x 47 inches. I'm working on another design for the blanket too :)

• CD GIFT BUNDLE 

• HAND-WRITTEN LYRICS 

• KEEPSAKE "I GET TO BE THE ONE" NECKLACE

Options include gold-plated and sterling silver.
Options include gold-plated and sterling silver.

 • A JJ HELLER CONCERT FOR YOUR COMMUNITY 

Photo by Jeff Harris (jeffharrisphoto.net)
Photo by Jeff Harris (jeffharrisphoto.net)

Is there a reward that you'd like, but don't see? I'm happy to receive and consider your suggestions! 

I'm working on some more rewards, so keep checking back to see if I've added anything new :) 

********************************************

If you’re interested in the nitty-gritty number stuff, keep reading: 

You probably already know the whole music industry is shifting. Fans used to pay $15 or more for a CD, but now we can stream most songs for free or at a very small cost. I love discovering music through streaming too, but artists like me are still trying to figure out just how to keep creating music for you when streaming services sometimes pay as little as 1/3 of a cent each time a song is played.

In the olden days, patrons have underwritten the arts, helping artists (like me!) create beautiful things to benefit the entire surrounding population. That’s how I view this campaign and project. You are investing in an album that will bring beauty to families all over the world.

I've gone all-in with the production of I Dream of You (Volume II) because I want to make it super special. That means working with over 30 incredible people (top-notch producers, engineers, graphic designers, and super-talented musicians) to help my vision come to life, but who also need to be paid for their time and talents. The total expenses associated with paying everyone involved (not including the months of labor my husband, Dave, and I poured into the record) lands at around $60,000.

If I hope to recoup that cost through streaming alone, people would need to stream the full 15-song album over a million times (more than 15 million streams) before it pays for itself. To put it into perspective, in the four years since its release, I Dream of You (Volume I) has been streamed about 1.3 million times (or 15.6 million streamed individual songs). That is wonderful, but it also means that without this campaign, there's a possibility that it could take up to four or five years before this new album pays for itself through streams alone.

Lastly, there are several additional costs associated with running a Kickstarter campaign (shipping, packaging, Kickstarter's fee, credit card fees, etc.) so the final take-home figure is often far smaller than you may suppose. To break down the numbers, my husband and I wrote about this after our last successful campaign, and Inc Magazine even picked up the story.

In spite of all the fees, Kickstarter is a wonderful platform for launching a record like this, and we're glad you found your way here! I love that I can team up with you to make music this way. Thank you, in advance, for your generosity.

Risks and challenges

The majority of the work is already complete. So far, my husband and I have financed the creation of the project with money we've saved.

When you choose to preorder this album and help me spread the word about this campaign so we reach the funding goal, you also make it possible for me to continue creating new songs to benefit more listeners like you and your mama friends!

The music will be done before the artwork, so we may not have all the final art until much closer to the 11/2/18 release date, BUT the album cover that you see here is very close to the final cover. Isn't it gorgeous?!

Also (you might already know this), Kickstarter is an all-or-nothing platform. That means that if we don't reach our initial goal, we won't get a dime that's pledged.

Let's reach this goal together!

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Make a pledge without a reward

    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $5 or more About $5

    A Digital Hug

    This reward is for those of you who want to contribute to the campaign, and wait for it to release to streaming outlets (Spotify, iTunes, Amazon, etc.). I'm so grateful for your support. You'll have to wait for the official release though :)

    Less
    Estimated delivery
    5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $15 or more About $15

    Digital Album + Digital Album Art

    Download and listen to I Dream of You (Volume II) months before the official release!

    Includes:
    • I Dream of You (Volume II) - Download
    Less
    Estimated delivery
    123 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $20 or more About $20

    CD (Vol. II) + Digital (Vol. I & II)

    Physical CD of I Dream of You (Volume II) + Download both albums. That's 27 beautiful songs of hope and peace for you and your little ones!

    AND - if this campaign raises $60,000 or more, get your name listed in the album artwork of I Dream of You (Volume II).

    Includes:
    • CD - I Dream of You (Volume II)
    • I Dream of You (Volume I) - Download
    • I Dream of You (Volume II) - Download
    Less
    Estimated delivery
    Ships to Anywhere in the world
    246 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $25 or more About $25

    CDs (Vol. I & II) + Digital(Vol. I & II)

    CDs will ship in October (approximately).

    Includes:
    • 2 CDs - I Dream of You (Volumes I & II)
    • I Dream of You (Volume I) - Download
    • I Dream of You (Volume II) - Download
    Less
    Estimated delivery
    Ships to Anywhere in the world
    217 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $30 or more About $30

    Autographed CD + Digital Downloads

    Be the first to own an autographed copy of I Dream of You (Volume II)! I signed 2,000 albums for my last campaign and my arm almost fell off. This time I'm limiting the number of autographs 500.

    Includes:
    • Autographed CD - I Dream of You (Volume II)
    • I Dream of You (Volume I) - Download
    • I Dream of You (Volume II) - Download
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (420 left of 500) 80 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $50 or more About $50

    Baby Shower Bundle

    I'm not planning to print any more copies of my bedtime story, The Golden Feather. My inventory of the book is running low, so it'll be a collectors item soon!

    Includes:
    • Onesie - (Choose pink, blue, or gray)
    • The Golden Feather (Book)
    • 2 CDs - I Dream of You (Volumes I & II)
    • I Dream of You (Volume I) - Download
    • I Dream of You (Volume II) - Download
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (70 left of 150) 80 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $50 or more About $50

    AUTOGRAPHED VINYL (Vol. II)! + CD COMBO

    There are 15 songs on this album, so it had to be split into 2 LP discs to fit all the music. It's going to sound AMAZING, and I'll sign the cover!

    Includes:
    • Autographed Vinyl (Vol. II)
    • 2 CDs - I Dream of You (Volumes I & II)
    • I Dream of You (Volume I) - Download
    • I Dream of You (Volume II) - Download
    Less
    Estimated delivery
    Ships to Anywhere in the world
    13 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $75 or more About $75

    5 CD Gift Bundle

    Keep one CD for yourself, and then give four of your best momma friends their new favorite CD!

    Includes:
    • 5 CD Bundle - I Dream of You (Volume II)
    • I Dream of You (Volume I) - Download
    • I Dream of You (Volume II) - Download
    Less
    Estimated delivery
    Ships to Anywhere in the world
    17 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $80 or more About $80

    Flag + CDs Bundle

    Perfect for a nursery, kid's room, play room, office, or even dorm room. Beautiful flags featuring screen-printed lyrics from my song "Hand To Hold" provided by BcBurnings.com will come in two color options (tan flag with black text, or black flag with off-white text). A survey after the campaign closes will allow you to select your choice.

    • Flags are made from the finest 7oz duck cotton fabric
    • Hand cut to 25"x15.5"
    • Hand finished sewn edges
    • Lightly distressed

    Includes:
    • Lyric Flag
    • 2 CDs - I Dream of You (Volumes I & II)
    • I Dream of You (Volume I) - Download
    • I Dream of You (Volume II) - Download
    Less
    Estimated delivery
    Ships to Anywhere in the world
    12 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $100 or more About $100

    Deluxe Baby Shower Bundle

    Swaddle Blanket Details:
    • XL 47x47in
    • GOTS certified organic cotton muslin
    • Certified according to OEKO-TEX® Standard 100 to ensure the exclusion of harmful ingredients
    • Machine Washable

    Modern Burlap® signature, black and white muslin GOTS certified organic cotton muslin swaddles are both eco-conscious and gentle on baby's skin! Every blanket is pre-washed, breathable, versatile, and ultra soft, becoming even softer with each use and washing.

    Includes:
    • Lyric Swaddle Blanket
    • Onesie - (Choose pink, blue, or gray)
    • The Golden Feather (Book)
    • 2 CDs - I Dream of You (Volumes I & II)
    • I Dream of You (Volume I) - Download
    • I Dream of You (Volume II) - Download
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (71 left of 100) 29 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $150 or more About $150

    Super-Deluxe Baby Shower Bundle

    Includes:
    • Lyric Flag
    • Lyric Swaddle Blanket
    • Onesie - (Choose pink, blue, or gray)
    • The Golden Feather (Book)
    • 2 CDs - I Dream of You (Volumes I & II)
    • I Dream of You (Volume I) - Download
    • I Dream of You (Volume II) - Download
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (45 left of 50) 5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge $200 or more About $200

    Silver "I Get To Be The One" Necklace

    One of your favorite songs from the first I Dream of You album was my song "I Get To Be The One." This keepsake necklace (from Christina Kober Designs) is one of my favorite pieces of jewelry, and I wear it all the time!

    Details :
    • large medallion measures 1 1/8” (30 mm) diameter.

    • Sterling silver

    • 30" & 32" adjustable chain.

    Includes:
    • Sterling Silver Keepsake Necklace
    • 2 CDs - I Dream of You (Volumes I & II)
    • I Dream of You (Volume I) - Download
    • I Dream of You (Volume II) - Download
    Less
    Estimated delivery
    Ships to Anywhere in the world
    6 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Select this reward

    Pledge $250 or more About $250

    Gold "I Get To Be The One" Necklace

    One of your favorite songs from the first I Dream of You album was my song "I Get To Be The One." This keepsake necklace (from Christina Kober Designs) is one of my favorite pieces of jewelry, and I wear it all the time!

    Details :
    • Large gold-plated medallion measures 1 1/8” (30 mm) diameter.

    • 30" & 32" adjustable chain.

    Includes:
    • Gold-plated Keepsake Necklace
    • 2 CDs - I Dream of You (Volumes I & II)
    • I Dream of You (Volume I) - Download
    • I Dream of You (Volume II) - Download
    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Select this reward

    Pledge $4,500 or more About $4,500

    A Concert For Your Community

    I'll play a concert for your family/community (anywhere in the continental US) as long as my schedule permits*. I’ll bring my husband and another talented musician (keys or guitar player) to play a concert in your home, church, or other appropriate music venue (we’ll agree on the location in advance).

    We'll play more than just lullabies, and I'd love to play several songs of mine that you have a hand in choosing!

    This pledge amount includes all travel and lodging, but you'll need to provide appropriate sound and lighting for the occasion. Feel free to team up with your community to make this happen!

    This event can take place as early as November 2018, and the offer is good through the end of 2019.

    *Please note that this reward should be considered a gift to your community rather than a money-making venture. If you charge for tickets, JJ Heller cannot guarantee that the full pledge will be recouped.

    Less
    Estimated delivery
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  16. All gone!
  17. Reward no longer available

    Pledge $150 or more About $150

    Hand-Written Lyrics By JJ Heller

    Choose your favorite song of mine, and I'll write out the lyrics on cardstock for you! If you find the decision to be too difficult, I'll write the lyrics for my song "Hand To Hold."

    Includes:
    • Handwritten Lyrics
    • 2 CDs - I Dream of You (Volumes I & II)
    • I Dream of You (Volume I) - Download
    • I Dream of You (Volume II) - Download
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 10 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.