This project's funding goal was not reached on May 15, 2011.
About this project
TOMBOLO's "paperfeet" are sandals upcycled from billboard advertisement art. Live your passion & wear functional pop-fashion. We need your help to fund the final design tweaks and begin manufacturing here in the USA.
Today’s billboard ads are printed directly on UV-resistant, weather-proof flexible vinyl - a great material for adventure gear, but trouble for landfills. TOMBOLO upcycles the spent ads into a functional fashion statement for everyday adventure. Enough billboard material is thrown away every year that, if laid out, it would more than cover the state of Massachusetts. Combine the fad success of Crocs with the humanitarian initiatives of TOMS shoes and you're following our footsteps.
Pop Art imitates the techniques of commercial media and popular culture. Andy Warhol took mundane products and popularized them as one-of-a-kind art. This project goes one step further: instead of soup cans and Hollywood heroes, we'll take today's actual billboards that would otherwise be thrown away and create one-of-a-kind eco-functional minimalist sandals that fit like a second skin. Barefoot running and back-to-basics primal wellness are all part a movement towards a more holistic understanding of the world.
I want to share everything I've learned along the way, and introduce people to social entrepreneurship to extend my value for:
- creativity & innovative reuse
- conscious consumption
- and that get-outside-and-live mindset of everyday adventure where creativity and consciousness intersect.
TOMBOLO is a Michigan company that champions local, ethical labor right here in the USA. The "beta" version of paperfeet was launched last summer with pairs hand assembled. To reach real impact we need the funds to upgrade and scale manufacturing and to pay for professional design consulting that will improve the fit and finish of the soon-to-be retail-ready sandals.
Help us take steps in the right direction by backing us today.
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- (43 days)