"Maybe there are times when mystery is more important than knowledge." -J.J. Abrams
In a famous TED talk, J.J. Abrams shares the story of his grandfather taking him to a magic shop when was younger. Once, he purchased a "Mystery Box" from the shop, which was a sealed box with hidden contents that cost $15. He purchased it without knowing what the box contained. But that's not the most interesting part of the story.
The interesting part? J.J. Abrams kept this mystery box. And he has never, to this day, ever opened it to see what it contains.
The reason that he offers is profound: because the mystery of what it contains represents infinite possibility, hope, and potential. I think these are abstract, but very real, components of our daily lives. We don't know what is going to happen tomorrow, but this is what makes life interesting. It drives us to work hard to shape a future that is largely unknown, which is a wonderful thing.
The Reward You'll Get
If you back this project, I will send you a tangible souvenir of the idea I just described above. I will prepare a mystery box for you, the contents of which you won't know unless you choose to open the box. Once I send it to you, it's your decision whether you open the box to see what it contains, or to leave it sealed and keep your own curiosity from getting the better of you.
Not every box will contain the same thing. I will not send the same thing to everyone. There may be some duplicates, but if your friends pledge also, and they choose to open their mystery box, it won't ruin it for you. Depending on how many people pledge, I cannot guarantee that every single box will be unique.
I will also try to make the contents of your mystery box something you'll enjoy if you do choose to open it. I'll try to make it something novel, unique, or quirky. But I'm really hoping that you'll choose to keep your box sealed, let your imagination fill in the rest of the details, and keep your own personal wonderment about your box alive.
The above is, conceptually, what the package will look like. Your box won't look exactly like this, but it will be something similar.
If you don't want to pledge but like the idea, feel free to share it with friends! Share it on Facebook and Twitter, or email people you think might be interested.
Unfortunately, shipping costs more to Canada and Internationally. And Kickstarter doesn't add on these charges automatically, so you'll have to key in the amount yourself on the pledge page.
Add $5 for shipping in Canada, and $10 for shipping everywhere else.
Canada: pledge $30.
International: pledge $35.
(Please note that I'm not affiliated with Kickstarter in any official capacity. I'm just a fan who greatly enjoyed "Lost" during its six-year television run.)