Our roast-grind-brew coffee machine enables you to roast green beans on their own and therefore enables farmers to directly sell their green, raw coffee beans to you. Farmers become faces and you become a coffee changer.
Help us show the world that it is time to change the way coffee is perceived, traded and enjoyed. With the world's first roast-grind-brew coffee machine we can disrupt the value chain, empower farmers and bring you the fairest and freshest coffee experience right into your own home.
Who believes in us
We have worked over 2 years to make our vision become reality by developing, enhancing and testing our roast-grind-brew coffee machine.
Finally we're all set for the final step: We want to take our machine from 135 working prototypes to serial production. We need your pre-orders to finance and start tooling.
Let's start with a little video showing you how our prototype works:
And for all the tech and coffee geeks amongst you, let's have a closer look at the technical details of the machine. To spice the following list up a little bit, we're also revealing why we decided to delay the launch by a couple of days:
Technical data sheet &
facts for the serial production
The next steps
That's how we are going to proceed from now on:
We have crowd-sourced brilliant designs with dedicated designers from all over the world and were overwhelmed by their submissions. As it is prohibited to show photorealistic renderings that could be mistaken for finished products, we hope that our attached sketches and the videos give you a good idea how the machine is going to look.
The following views will give you an overview of how the technical components will be arranged within your machine.
Risks and challenges
There will always be risks and challenges when starting to get a serial production ready. It is a challenge we feel comfortable accepting for many reasons. The most comforting reason for us is that we have created 135 prototypes before including tooling. We also believe that our core technology is full proof and we have great confidence in it.
Things you might be concerned about:
Design & Engineering:
➢ Design: Our crowd design challenge has already delivered a magnificent design. So we are safe on that part.
➢ Usability: We strongly focus on simplicity, that means an easily understandable user interface and high user friendliness. Having used the prototype for over 18 months now, we've collected the experience to build a machine that's easy to use for everyone.
➢ Functionality: We are down to our 5th generation of prototypes. We've been through an intensive trial and error phase and, thanks to that, have identified all remotely possible flaws to this machine. Now we are ready to enter the market with a stable and well-functioning machine.
➢ Serial production: 135 working prototypes have been built already and our solid core technology has passed the reality check. We have done the whole tooling, production line set-up and engineering process before. We are excited to take our baby to the next level.
➢ Coffee quality: By now, way more than 15,000 of you have tried our coffee. We were overwhelmed by your positive feedback and have done everything to ensure recurring quality for our machine.
Supply Chain & Logistics:
➢ Machine parts: We have done more than 18 months of closed beta testing on all crucial parts. We identified the critical parts of our machine and either replaced or made sure to fix them.
➢ Suppliers: We are talking to exclusive and innovative supplier partners for coffee, smoke and water filters to ensure best service quality and a high durability of all machine parts.
➢ Manufacturing partner: Signed. Timeline set. Ready to roll.
- (26 days)