Inspired by vintage clothing, when clothes were valued for their quality and versatility. Real clothes made right.
There is a certain sense of satisfaction in knowing that the clothes you're wearing are made right. By only working with the best suppliers Europe has to offer we can ensure that sourcing is done right, the quality is excellent and the skill of the workers are valued, appreciated and paid for. The suppliers we work with all share our core belief in making products the right way, responsibly and sustainably. By keeping a closer supply chain we also limit transportation and unnecessary emissions.
A great product starts with great material. Natural materials feel better, look better and have greater comfort than any synthetic alternative. They are better for you and the environment. The Dayseizer shirt and the Winner Winner trousers are both made of durable 100% linen fabric, and the Cloud Catcher jacket is made of a heavy weight linen-cotton (55/45%) blend fabric. Buttons are from the corozo nut and all threads are 100% cotton. By using only the highest quality natural materials available we can ensure that these garments will last a very long time.
We have spent two years finding suppliers, materials and developing these garments. All in an effort to make long lasting clothes with a relaxed and comfortable fit that looks and feels great. By not having retailers and not having sale the price you pay is based on the true production cost, not unnecessary mark-ups. We only use the highest quality natural materials made here in Europe, so the price really reflects the quality of the garments, the work effort it takes to make them and a respect for nature.
All initial investments in time and money have already been made. Materials have been sourced, patterns and samples have been made and remade together with professionals here in Sweden and our factory in Kaunas, Lithuania. We have truly put a lot of effort into making what we believe is the perfect balance between comfortable fit and modern silhouette. The factory is ready to go but to be able to make a proper production order we need your backing! By supporting us you will not only make this happen but also make it possible for us to continue our work in making great clothing.
The Dayseizer isn’t any ordinary linen shirt. It’s a robust shirt with a relaxed fit and great movability that will last you a very long time. While it will, like most linen shirts, work great on a breezy summer day The Dayseizer is meant to be worn all year around. The medium weight (225g/m2) Belgian linen fabric, woven in the same mill as our Cloud Catcher jacket, provides great breathability while retaining warmth during the colder days. Keep it tucked in or let it hang loose. The choice is yours! A relaxed shirt for a relaxed mind.
In Sweden you may on some very rare occasions be able to put on a pair of so called vinnarbrallor. These are a type of trousers that are predestined for higher achievement, and while wearing them you simply can not loose. They are, of course, only a metaphor but we find the idea quite appealing. Our Winner Winner Trousers are made of heavy duty Belgian linen (400g/m2). They are comfortable yet respectable. The fabric is soft to the touch with good mobility while still being durable. It’s an all-day, everyday type of trousers.
The Cloud Catcher Jacket is made of a high quality linen and cotton blend fabric (55%/45%), woven in Belgium. When putting it on you really feel the weight of the fabric (450g/m2). It makes you feel like you’re getting a hug from nature! Wear it with the Dayseizer Shirt or layer up with a wool sweater on colder days. Wear it to work or wear it to your wedding. The Cloud Catcher is a versatile jacket that you can wear on any occasion.
We love coffee! We especially love the coffee from our friends at Gute Rosteri! In a collaboration we're offering every backer that pledges 2 garments, or more, our special Jernvirke coffee blend.
Sizes range from 1-8, where 1 is the smallest and 8 is the biggest . Find the size that fits you in the charts below. Measure similar garments you already own to be sure you get the right size. For the jacket size it's easiest if you measure chest circumference. Instructions on how to measure you can find below.
Measure the chest on your current favorite shirt. Lay it out flat, run the tape-measure from pit to pit, and then double it. That's your shirt chest size.
Measure your current trousers. Lay them out flat, run the tape-measure from one side of the waistband to the other, and then double it. That's your waist size.
Measure your chest and add 18 cm. That's your jacket chest size. The chest measurement is taken as a circumference measurement around your chest at the widest point.
If you are new to crowdfunding, this is how it works:
Different pledges corresponds to different rewards. Choose the pledge that corresponds to the reward, which is garment or combination of garments, that you want.
Pledge now but don't worry about size and color, we will reach out to you after the campaign choose this.
If you don't find a pledge with the combination of garments that you want. Please contact us and we will set up a new pledge that suits your requirements.
Risks and challenges
All our suppliers have many years of experience and are all very good at what they do in their respective field. But working with a crowdfunded brand is something new for most, and it comes with its own type of challenges. Our goal is to foresee as much as possible and have an open dialogue with both customers and suppliers. But although we work hard and try our very best some unpredictable challenges might still occur. If so, we will work hard to solve them and keep you updated on our progress.Learn about accountability on Kickstarter
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