Project image
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$25,022
pledged of $25,000pledged of $25,000 goal
86
backers
Funding Unsuccessful
The project's funding goal was not reached on Mon, May 21 2018 7:12 PM UTC +00:00
Last updated May 29, 2018

qFoods: the app making dieting simple and tailored to you!

qFoods is the app that helps you make healthier meals based on foods that you like. Track your progress and tailor to your preferences.

qFoods: the app making dieting simple and tailored to you!

qFoods is the app that helps you make healthier meals based on foods that you like. Track your progress and tailor to your preferences.

$25,022
pledged of $25,000pledged of $25,000 goal
86
backers
Funding Unsuccessful
The project's funding goal was not reached on Mon, May 21 2018 7:12 PM UTC +00:00
Last updated May 29, 2018

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

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Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About

Why qFoods?

  • All the science is embedded in this app.  Actual fact-based science, research, and development on the latest in the field of nutrition.  We routinely update our algorithms and methods to best serve our customers.
  • qFoods allows you to eat the foods you like. We all know quick fixes and fads do not work.  This is well-established and can seem unfortunately daunting as dieting is hard and daunting.  Also, healthy eating is more effective if food and meal suggestions align with people's personal preferences.
  • Millennials eating habits are not good... research is showing that millennials diets are worse than older generations, meaning that overweight and obesity, and the physical and health issues that come with it, will not be far behind.
  • but food consumptions applications aren't geared for this generation.  Millennials do appreciate quality foods, a quality corporate culture, and do want to contribute to the general well-being of the environment.
  • qFoods targets the tech savvy customers with an easy solution for people to get tailored meal suggestions with a tap of a button that can ensure healthier eating.

Whether you’re tired of the daily food rut and looking for better meal choices, trying to impress your date or significant other, or figure out some new healthy meals to make for your kids, qFoods ensures you’ll get the best selections possible.

Initial setup

Like any application, we need to know a little bit about what you like to eat.  Some set up is required, but some is optional.  Eventually, the system will learn what you like anyway, but the more you tell us, the faster that gets.

At minimum, all you need to do is...

  • Download the app (Google Play and App Store from Apple)
  • Pick cuisines you like (Italian, Greek, American, Mexican...etc.)

Optionally, if you want to fill out more information on foods you eat, we can help guide you even further.  And hey, for your efforts, we'll score your current diet so you can see how you improve right from day 1.

We'll be in the app stores, so we won't be collecting any financial information or any personal information from you.  You've already given that to Apple or Google, we don't need it.  We just need to know what you eat.

Daily use

Once the simple set up is done, all you need to do is....

  • Tap a button for meal suggestions.
  • If you like the suggested meal, eat it! If you don’t, swipe left on the food and see another option. 
  • Once you’re done, tell the app if you ate the food.

It's that simple!

The application uses the qCal methodology to rate the quality of foods eaten, and we will track changes to your dietary diversity and healthy eating over time

Tracking progress

You can track your progress over time, seeing how your diet quality and diversity changes.  Set weekly goals and alerts to ensure you get what you need.  

Community challenges

We will build functionality for many communities, starting with:
  • qConsumer Community
  • Challenge your friends to win contests.  We all love wining fitness challenges, and now we can win these challenges too.   
  • qContributor Community
  • Contribute to a community of food recipes to unlock special app features and deals. Do you think you have a recipe that the world will love?  Prove it!  If your recipe gets attention, so will you.  You'll not only be featured on our newsletter and web site, but you will get great prizes and unlock special features that only our super contributors can access.

Why Futura Food?

So why fund us? Our vision at Futura Food is feeding the world. That is our North Star and guiding principle, and we try to adhere to this vision by developing products and services that can enhance all aspects of food security, including how we consume food. Of course plenty of companies offer dieting advice, but our advice is more focused on healthier eating of what you like in an easy-to-use app, and in a scientifically sound manner. You don’t have to meet with professionals, attend meetings, buy special meals from one company, or follow some inflexible program. Just use the app, take the tailored suggestions you like, and we’ll keep you informed of how you’re doing along the way. We’re looking to raise $25,000 to help develop some of the key features of the application and release it to the app stores for Android-based phones and iPhones. We’ll update all of our backers with progress along the way with our company newsletter.

Risks and challenges

The main risk of any new idea is whether or not there is a market, and then the subsequent challenge of how to most effectively engage that market and meet their growing demand. In our marketplace, an estimated $30 billion is spent each year by Americans alone trying to lose weight. 73% of people claim to take steps to eat healthier, and 78% of people also consume a food because it makes their life easier. Assuming we target the American market first before reaching out globally, then there are 96 million Americans aged 18-40 (most likely age group to use a smartphone app and/or web site), and based on the above percentages, a potential serviceable market of roughly 72 million people initially. If we can reach just 0.1% market share in the first year, the product will be profitable and able to set the stage to fund other products, research, and projects along the food supply chain over time. To meet the challenge of engaging that market, our market adoption plan includes targeting 4 events: the Institute of Food and Technologists Trade Show (24,000 attendees), the Food and Nutrition Conference and Expo (10,500 attendees), the Americas Food and Beverage Show and Conference (12,000 attendees), and the American Food Fair (60,000 attendees). In addition to these events, we also have an advertising approach that will focus on podcasts frequently listened to by our target audience and by targeted online advertising with high impressions, reach, and engagement rates. We will also measure click-through rate but feel that the first three KPIs are better measures of an advertising campaign's success.

Another risk is true of anyone doing software development, bugs and troubleshooting. We will have a work plan with milestones, progress, and we will keep all of our backers updated along the way. So, if delays come up, you will know when we know, and you'll know what steps we're taking to overcome any issues along the way. We have developed commercial projects before and host all of our customer-facing projects in the cloud (typically AWS) ensuring security, and all transactions from the subscription fee for the app are handled by Apple and Google through the App Store and Google Play, so we won't be collecting anyone's personal financial information through the app.

Lastly, as with any other commercial product, we have to worry about liabilities. We have a law firm who have worked with us previously on our operating agreement and will be with us to put together our terms of use and protect our intellectual property and trademarks to ensure we mitigate any and all legal risks that may arise.

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Support

  1. Select this reward

    Pledge $1 or more About $1

    Early Adopter

    Even the smallest donation should be rewarded. A $1.00 donation will give you access to the qFoods app for free for one month and place you on our preferred early adopters list, a group of special backers believing in qFoods from the earliest stages. These people will get access to beta testing the application before official release to the app stores and will have the option to be on a contact list to help drive future qFoods development beyond the Kickstarter campaign.

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    2 backers
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  2. Select this reward

    Pledge $10 or more About $10

    Premium Early Adopter

    A $10.00 donation will give you access to the qFoods app for free for one year and place you on our preferred early adopters list, a group of special backers believing in qFoods from the earliest stages. These people will get access to beta testing the application before official release to the app stores and will have the option to be on a contact list to help drive future qFoods development beyond the Kickstarter campaign.

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    11 backers
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  3. Select this reward

    Pledge $50 or more About $50

    Assess your diet

    Get a free, automated online dietary assessment created by one of our staff dietitians

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    10 backers
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  4. Select this reward

    Pledge $100 or more About $100

    Test potential changes to your diet

    Building on reward #3, the additional backing amount will allow backers to assess their diet and conduct "what if" scenarios online to see how small dietary changes can impact their overall diet.

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    24 backers
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  5. Select this reward

    Pledge $500 or more About $500

    One on one with a dietician

    Our largest reward amount gives you one on one access with one of our dietitians (1 consultation plus 1 follow up consultation) via skype or another web service. You'll meet with the dietician, who will assess your diet, needs, and goals. He or she will make recommendations and will have a follow up consultation with you. These consultations are offered in English, Arabic, or French.

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    33 backers
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Funding period

- (35 days)