A (Very) Different Kind of Book
What if a printed book could showcase ALL types of media? What if we combined print, motion, sound, and live reader interactivity in a single reading and online experience? It would be a new way of teaching and learning.
Some say that print is old fashioned, or dying—or dead—and that online media will take over. Not so fast! Print is changing. Printed books and multimedia don’t have to be mutually exclusive.
Real Interactivity: Printed pages and images that guide the digital experience
This project will be the world’s first “multi-book.” (The name is up for grabs. If you become a sponsor, and have a better name, we’re all ears.) It will prove that the permanence of print and the vitality of digital media can coexist.
Partnering with Ricoh, we are using their Clickable Paper technology as a “gateway” from each page to multiple, online experiences, including:
- Interactive video using training platforms like Viddler
- Animation using Adobe After Effects or other 2D or 3D apps
- Photo galleries—saving space in the printed book, and adding or updating images (or anything else) over time
- Audio content—including summary reviews or online audio-book versions of each chapter (Accessibility issues are being explored as a stretch goal.)
- Static PDF content that can be updated anytime
- HTML eBook content for pre-test chapter review, or to address accessibility issues
- Online quizzes and other e-learning modules
- Live chat and social networking (public or private)
- Email to private discussion lists or to tech support
- You name it… If it can happen online, a multi-book can access it on any mobile device!
With a multi-book, all the reader/user has to do is download a free app (one time only) for their mobile device. Then they scan any page, and select the media they want to see or hear, or the online interaction they prefer. Check out our demo:
In 2007, Cal Poly Professor Dr. Harvey Levenson published a definitive textbook, Introduction to Graphic Communication. This popular book gave students a solid foundation in the art (and business) of mass-producing text and images on a surface. It also sold well outside the classroom, giving designers, ad agencies, software developers, equipment manufacturers, and other graphics professionals a better understanding of the industry.
Fast forward 10 years. A lot has changed. Schools were asking for an update, so Dr. Levenson teamed up with former Seybold Editorial Director John Parsons to create the new edition.
While planning the work, we realized that Introduction to Graphic Communication was the perfect vehicle to launch the “multi-book” concept—an actual printed book that also serves as a gateway to related multimedia content, accessed online with a mobile device.
It will combine all the benefits of print, digital video, sound, and other online, mobile experiences—including direct engagement among readers and with teachers, trainers, or team leaders.
We invite you to join this pioneering project—a publishing first—and learn about graphic communication in the process.
Timeline & Challenges
Editing, design, and media creation are now under way. Ricoh USA is working with book printer Edwards Brothers Malloy to print our prototype book—an introduction and two chapters—at PRINT 17 in Chicago. The full book will be printed early next year. (PRINT 17, September 10-14, is North America’s largest graphic communication event, held only once every four years.)
The book itself will be printed in small batches, and eventually on-demand, using a Ricoh inkjet press, in full color. Readers will use an app to access the online content on their smartphone or tablet. The online content will be updated and augmented even after the book is printed.
This is a seminal publishing project. If the multi-book concept takes off, we expect other publishers to express interest.
Time is short, and our resources are limited. We have several people volunteering their time, but this is a major undertaking, and we could use your help. We invite you to be part of this project, and be recognized in the book.
Our Kickstarter Budget
To get the job done, were asking for $11,000—to cover the basic costs of editing, rewriting, the creation and coordination of the best possible multimedia content, and promotional and publishing overhead. Here’s the gist:
About Our Stretch Goals
If we surpass our funding goal, we’ll be creating more (and better) interactive content, adding new reader-to-reader interactivity, integrating with a video learning portal, exploring accessibility options, and adding other innovations that are still in the idea stage.
There are almost no limits to the quantity and scope of interactivity we can add to this book—even after it is printed. The process is simple. Existing video footage (or other media) can be replaced with updated versions, and new links and mobile options can be added to any page scan.
Be Part of the Future!
Your support will help us pioneer a new approach to teaching, learning, and publishing—one that promises to have lasting impact in education, industry, and beyond. Check out our sponsor rewards and become a part of publishing history.
Thanks for your help!
Risks and challenges
For this or any book publishing project, the biggest challenge is limited time and resources. We've set an aggressive deadline for the prototype (September 2017) and for the final book (early 2018). Writing and editing are not the only milestones. Because a multi-book also includes online modules, it's also a bit like a software development project.
So, to handle all the moving pieces, we have recruited a volunteer project manager, to keep track of milestones and speed the process when needed.
The good news is that the interactive modules can grow and improve over time. We have a good idea of what constitutes a "Minimum Viable Product" for this project, but we're also planning for Version 2.0.Learn about accountability on Kickstarter
- (25 days)