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What if you could scan any page in any book—not a QR Code, but a page—and launch a multi-faceted digital experience?
37 backers pledged $11,526 to help bring this project to life.

About

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$11,526

37

A (Very) Different Kind of Book

What if a printed book could showcase ALL types of media? What if we combined print, motion, sound, and live reader interactivity in a single reading and online experience? It would be a new way of teaching and learning.

Some say that print is old fashioned, or dying—or dead—and that online media will take over. Not so fast! Print is changing. Printed books and multimedia don’t have to be mutually exclusive.

 

Real Interactivity: Printed pages and images that guide the digital experience

This project will be the world’s first “multi-book.” (The name is up for grabs. If you become a sponsor, and have a better name, we’re all ears.) It will prove that the permanence of print and the vitality of digital media can coexist. 

Partnering with Ricoh, we are using their Clickable Paper technology as a “gateway” from each page to multiple, online experiences, including:

  • Interactive video using training platforms like Viddler
  • Animation using Adobe After Effects or other 2D or 3D apps
  • Photo galleries—saving space in the printed book, and adding or updating images (or anything else) over time 
  • Audio content—including summary reviews or online audio-book versions of each chapter (Accessibility issues are being explored as a stretch goal.)
  • Static PDF content that can be updated anytime 
  • HTML eBook content for pre-test chapter review, or to address accessibility issues 
  • Online quizzes and other e-learning modules 
  • Live chat and social networking (public or private) 
  • Email to private discussion lists or to tech support 
  • You name it… If it can happen online, a multi-book can access it on any mobile device!
Real Interactivity—No QR Codes!
Real Interactivity—No QR Codes!

With a multi-book, all the reader/user has to do is download a free app (one time only) for their mobile device. Then they scan any page, and select the media they want to see or hear, or the online interaction they prefer. Check out our demo:

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Background

In 2007, Cal Poly Professor Dr. Harvey Levenson published a definitive textbook, Introduction to Graphic Communication. This popular book gave students a solid foundation in the art (and business) of mass-producing text and images on a surface. It also sold well outside the classroom, giving designers, ad agencies, software developers, equipment manufacturers, and other graphics professionals a better understanding of the industry.

Fast forward 10 years. A lot has changed. Schools were asking for an update, so Dr. Levenson teamed up with former Seybold Editorial Director John Parsons to create the new edition.

While planning the work, we realized that Introduction to Graphic Communication was the perfect vehicle to launch the “multi-book” concept—an actual printed book that also serves as a gateway to related multimedia content, accessed online with a mobile device.

It will combine all the benefits of print, digital video, sound, and other online, mobile experiences—including direct engagement among readers and with teachers, trainers, or team leaders.

We invite you to join this pioneering project—a publishing first—and learn about graphic communication in the process.

 

Timeline & Challenges

Editing, design, and media creation are now under way. Ricoh USA is working with book printer Edwards Brothers Malloy to print our prototype book—an introduction and two chapters—at PRINT 17 in Chicago. The full book will be printed early next year. (PRINT 17, September 10-14, is North America’s largest graphic communication event, held only once every four years.)

Ricoh Pro VC60000 inkjet press
Ricoh Pro VC60000 inkjet press

The book itself will be printed in small batches, and eventually on-demand, using a Ricoh inkjet press, in full color. Readers will use an app to access the online content on their smartphone or tablet. The online content will be updated and augmented even after the book is printed. 

This is a seminal publishing project. If the multi-book concept takes off, we expect other publishers to express interest.

Time is short, and our resources are limited. We have several people volunteering their time, but this is a major undertaking, and we could use your help. We invite you to be part of this project, and be recognized in the book.

 

Our Kickstarter Budget

To get the job done, were asking for $11,000—to cover the basic costs of editing, rewriting, the creation and coordination of the best possible multimedia content, and promotional and publishing overhead. Here’s the gist:

 

About Our Stretch Goals

If we surpass our funding goal, we’ll be creating more (and better) interactive content, adding new reader-to-reader interactivity, integrating with a video learning portal, exploring accessibility options, and adding other innovations that are still in the idea stage. 

There are almost no limits to the quantity and scope of interactivity we can add to this book—even after it is printed. The process is simple. Existing video footage (or other media) can be replaced with updated versions, and new links and mobile options can be added to any page scan.

 

Be Part of the Future!  

Your support will help us pioneer a new approach to teaching, learning, and publishing—one that promises to have lasting impact in education, industry, and beyond. Check out our sponsor rewards and become a part of publishing history.  

Thanks for your help!

   

Risks and challenges

For this or any book publishing project, the biggest challenge is limited time and resources. We've set an aggressive deadline for the prototype (September 2017) and for the final book (early 2018). Writing and editing are not the only milestones. Because a multi-book also includes online modules, it's also a bit like a software development project.

So, to handle all the moving pieces, we have recruited a volunteer project manager, to keep track of milestones and speed the process when needed.

The good news is that the interactive modules can grow and improve over time. We have a good idea of what constitutes a "Minimum Viable Product" for this project, but we're also planning for Version 2.0.

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Support

  1. Select this reward

    Pledge $9 or more About $9

    Fellow Traveler

    For a $9 donation, you’ll receive a hearty thank you, via email (sent personally, not by a bot). All sponsor names will be included in the credits, part of the book’s digital content.

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    Pledge $18 or more About $18

    Early Adopter

    For a $18 donation, you’ll receive all Fellow Traveler benefits, PLUS an unsigned copy of the sample book we’re featuring and printing at PRINT 17 in Chicago.

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    Pledge $36 or more About $36

    Reader

    For a $36 donation, you’ll receive all Early Adopter benefits, PLUS an unsigned print copy of the book, PLUS automatic updates on new media content added after publication.

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    Pledge $72 or more About $72

    Publishing Sponsor

    For a $72 donation, you’ll receive all Reader benefits, PLUS a copy of the book signed by both authors, plus one free copy of our 2018 white paper, “The Making of a Multi-Book.”

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    Pledge $150 or more About $150

    Project Backer

    For a $150 donation, you’ll receive all Publishing Sponsor benefits, PLUS your name in the Acknowledgements page of the printed version, PLUS free admission to our 2018 webinar on creating a multi-book.

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    Pledge $300 or more About $300

    Sponsor

    For a $300 donation, you’ll receive all Project Backer benefits, PLUS a free, 1-hour personal phone or Skype consultation with one of the authors—on any topic related to printing or publishing.

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    Pledge $700 or more About $700

    Super Backer

    For a $700 donation, you’ll receive all Partner benefits, PLUS 10 additional, unsigned copies of the book, plus an additional, 1-hour consultation on creating your own multi-book.

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    Pledge $1,400 or more About $1,400

    Patron

    For a $1,400 donation, you’ll receive all Super Backer benefits, PLUS 20 additional, signed copies of the book—PLUS the entire book will be dedicated to you and your fellow patrons!

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Funding period

- (25 days)