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Make your first layer your best. It's the perfect platform for perfect style.
Make your first layer your best. It's the perfect platform for perfect style.
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194 backers pledged $15,665 to help bring this project to life.

About

EROIX Underneathwear: Underwear, only better. project video thumbnail
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EROIX Underneathwear: Underwear, only better.

$15,665

194

We’re Jenn and Parker; co-founders of EROIX Underneathwear. We’ve created a men’s garment that makes your first layer your best layer.

@sealegs_hawaii // Kristen Hook Photography
@sealegs_hawaii // Kristen Hook Photography

We believe that every day is an adventure. We believe in intimacy. We believe in starting from the beginning. And we believe that, sometimes, the craziest ideas are the best ones. 

Creating EROIX is an expression of these beliefs. We started from the beginning. With your closest wearing garment.

And got this crazy idea:

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We said no to what every other underwear manufacturer is doing: We said NoLastic to Elastic.

We created a precise, tailored, true-to-size fit that embraces your body instead of constricting or hanging off of it.

Boardroom
Boardroom
Suit & Tied
Suit & Tied

We’ve made your first layer just as good looking as the rest of your clothing. Something you can be proud to wear and to be seen in.

Kristen Hook Photography
Kristen Hook Photography

The result: EROIX Underneathwear. The perfect beginning to perfect style.

Underneathwear fits under all of your outerwear. Underneath shorts, EROIX breaths exceptionally well. Their minimal profile fits effortlessly under skinny or regular fit jeans, and their sleek tailoring is invisible underneath slacks or business attire. Best of all, Underneathwear will look great when you take any of those clothes off.

We've created two styles: The Boardroom, with a button closure. And The Suit & Tied, with a drawstring closure.

Along with a test-run of 300 pairs, we’ve spent the last year-and-a-half perfecting the cut and style of Underneathwear. The feedback we've received has been so positive that we're ready to officially launch EROIX here on Kickstarter.

@jkc.photo // @robbiefrancis.b // @focus_scout // @marckeiser_ // @owanphoto // @eroix //  @underwearexpert //  @eroix //  @focus_scout
@jkc.photo // @robbiefrancis.b // @focus_scout // @marckeiser_ // @owanphoto // @eroix // @underwearexpert // @eroix // @focus_scout

We need $9,000 to make that happen. This success will allow us to make our manufacturer’s minimum order requirement, and helps you Upgrade Your Top Drawer with EROIX Underneathwear.

Just as importantly, we need your help to make sure EVERYBODY knows about EROIX. Please follow us on social media, tag your friends, relatives, and coworkers, and people you think would like or look good in Underneathwear, or send an email to your contacts. Together, we can change the look and feel of men’s underwear.

And remember, Kickstarter is now a Benefit corp. So by backing us here, you're also backing public education, arts and music programs for children and young adults, and organizations fighting to end systemic inequality; practices we look forward to emulating as we outgrow our home-office.

Jordan Obinger Photography
Jordan Obinger Photography

We’ve done a huge amount of work to get this far. You are the tipping point. By backing us, you help bring a unique concept to life, and disrupt an entire industry. That’s why we came to you, Kickstarters. Together we make a powerful community.

Thanks for your support!

Special Thanks:

Photography and Videography by our close friend and professional, Kristen Hook

Editing by our close friend and professional, Craig Keefer.

Brian Ferguson and Lindsay Longacre for their invaluable consult, guidance, and friendship.

John Reyno for bringing an expert eye to everything we do.

Dan Noyes for helping us be seen and heard, and more importantly, for being a friend and mentor.

To our families, who provide us with support and encouragement, honest feedback, and free babysitting.

Risks and challenges

As we said, we've already done a huge amount of work. We've made a small run of underneathwear to test the look fit and feel on diverse body-types and sizes. We've tested our packaging, and we've ensured our order fulfillment process. We've cleared our schedules to be able to handle OVERWHELMING SUCCESS!

There can always be holdups in manufacturing, but we're confident that we can keep our backers informed and work through any unforeseen problems. Let's do this!

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    JOIN THE ADVENTURE
    We'll shout your name from a mountaintop! No really, we will. We'll send proof.

    AND

    *Receive campaign updates throughout our Kickstarter journey. (*Applies to all pledge levels)

    If your hedonistic way of life prohibits the use of clothing, yet mandates you support exciting and stylish startup businesses, This is the reward for you!

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    19 backers
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  2. Select this reward

    Pledge $15 or more About $15

    GET OUT OF TOWN ($7 less than retail price)
    One essential traveler bag.

    Need to organize your this's and thats? Get a perfectly sized small canvas bag for up to five pairs of your Underneathwear or other items. The Traveler makes a great toiletries bag.

    This reward also makes a great gift.

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    Ships to Anywhere in the world
    10 backers
    $

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  3. Select this reward

    Pledge $25 or more About $25

    FIRST GO ($7 less than retail price)

    Get ONE PAIR of EROIX Underneathwear.

    Want a pair of Underneathwear, but not quite ready to burn your other undies? This is the reward for you.

    This reward also makes a great gift.

    We'll send you a survey at the end of the campaign to find out your size, style, and color.

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    Ships to Anywhere in the world
    46 backers
    $

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  4. Select this reward

    Pledge $30 or more About $30

    COMMANDO (the perfect t-shirt, $8 less than retail price)

    Get ONE EROIX premium organic cotton pocket T-SHIRT (White).

    Sworn off underwear, and reason, altogether but still want to support? This is the reward for you.

    This reward also makes a great gift.

    We'll send you a survey at the end of the campaign to find out your size.

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    Ships to Anywhere in the world
    11 backers
    $

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  5. Select this reward

    Pledge $48 or more About $48

    TWICE AS NICE ($16 less than retail price)

    Get TWO PAIRS of EROIX Underneathwear.

    Want to spend a weekend wearing only your Underneathwear? This is the reward for you.

    We'll send you a survey at the end of the campaign to find out your size, styles, and colors.

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    Estimated delivery
    Ships to Anywhere in the world
    39 backers
    $

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    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $80 or more About $80

    TWO AND ONE ($22 less than retail price)

    Get TWO PAIRS of EROIX Undeneathwear and ONE EROIX premium organic cotton pocket T-SHIRT (white).

    Got an important overnighter? This is the reward for you.

    We'll send you a survey at the campaign to find out your size, styles, and colors.

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    Estimated delivery
    Ships to Anywhere in the world
    9 backers
    $

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    It's a way to bring creative projects to life.

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  7. Select this reward

    Pledge $90 or more About $90

    THE ESSENTIAL KIT ($34 less than retail price)

    Get TWO PAIRS of EROIX Undeneathwear,
    ONE EROIX premium organic cotton pocket T-SHIRT (white), and ONE Essential Traveler bag.

    Getting dialed for your next trip, business or pleasure? This is the reward for you.

    We'll send you a survey at the end of the campaign to find out your size, styles, and colors.

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    Ships to Anywhere in the world
    14 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $115 or more About $115

    THE WORK WEEK ($45 less than retail price)

    Get FIVE PAIRS of EROIX Underneathwear.

    Have an important week and you want to start each day with confidence? This is the reward for you.

    We'll send you a survey at the end of the campaign to find out your size, styles, and colors.

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    Estimated delivery
    Ships to Anywhere in the world
    19 backers
    $

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  9. Select this reward

    Pledge $250 or more About $250

    VIP ($46 less than retail price)

    Get FIVE PAIRS of EROIX Underneathwear, THREE EROIX premium organic cotton pocket T-SHIRTS (white), and ONE Essential Traveler bag.

    PLUS

    3 years of Kickstarter pricing.

    Ready to Upgrade your top drawer and lock in your Kickstarter pricing? This is the reward for you.

    We'll send you a survey at the end of the campaign to find out your size, styles, and colors and provide you with future buying instructions.

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    Estimated delivery
    Ships to Anywhere in the world
    9 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $1,000 or more About $1,000

    THE EXPERIENCE ($1,046 less than retail price)

    If you're inspired by the EROIX way of life, want to support the long-term goals of the brand including new products, social and environmental responsibility initiatives? This is the reward for you.

    Get FIVE PAIRS of EROIX Underneathwear, THREE EROIX premium organic cotton pocket T-SHIRTS (white), ONE Essential Traveler bag, and 3 years of Kickstarter pricing.

    Plus a 3-day guided tour of all O'ahu has to offer. Sights, restaurants, photo-shoots, surfing (for all skill levels), kayaking, hiking, biking, etc!

    For maximum of two people per reward.

    Airfare, lodging, food, and insurance not included.

    We'll send you a survey at the campaign to find out your size, styles, and colors, and travel interests, provide you with future buying instructions, and to coordinate trip dates!

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    Ships to Anywhere in the world
    1 backer
    $

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    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)