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Thinking & Drinking: A card game designed to foster great conversation and to promote craft breweries and craft beer. #DrinkLocal
Thinking & Drinking: A card game designed to foster great conversation and to promote craft breweries and craft beer. #DrinkLocal
Thinking & Drinking: A card game designed to foster great conversation and to promote craft breweries and craft beer. #DrinkLocal
417 backers pledged $28,512 to help bring this project to life.

About this project

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Thinking & Drinking: 300+ Cards, Questions, and Craft Beers

$28,512

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Thinking & Drinking is a celebration of conversation and craft brewing.

When you get together with friends for a beer we want you to pay attention to them - not your phone, texts or emails. For Thinking & Drinking we've written more than 300 questions designed to get you talking, laughing and enjoying yourself.

As an added Kickstarter feature, we've asked more than 300 craft brewers to showcase their favorite beers on a card. Thinking & Drinking includes breweries from all 50 states and D.C. and range of breweries from well-known names to some smaller, start-ups. You can see the entire list of featured breweries at www.ThinkingDrinking.Beer/Supporters (#DrinkLocal)

Thinking & Drinking includes six (6) decks - each containing 54 cards - so you can bring a deck to the brewery's tasting room, the brew pub, the bar, a friend's house ... or wherever it is you'll be playing.

Each deck contains unique question cards - and new brewery profiles.

We call Thinking & Drinking "A Game of Self-Discovery or Self-Destruction" because you're going to learn something new about other players ... and maybe even yourself. 

Questions examples:

  • If giving up cheese made you immortal, would you do it?
  • Other than your bed, where's the last place you slept?
  • What mythological creature do you wish existed?
  • What are five things you can't live without?
  • Which could you go longer without, the internet or coffee?
  • If you could meet anyone (living or dead), who would it be?
  • If aliens landed here right now, which player would you send to greet them?

We've designed Thinking & Drinking's gameplay to be open and flexible so our only rule is that EVERYONE must answer the question that's asked.

Because the game will vary each time you play it – new players, new answers – we wanted to make it open. Also, Thinking & Drinking is about the conversation, not keeping score - though you can if you want.

You can decide what the penalty is if someone tries to skip out on answering a question. You decide whose answer was the best. You decide who buys the next round.

We've already had players offer ideas on gameplay variations and we'll continue to add those to Thinking & Drinking's rules page.

When you start playing, if you have ideas for other ways to play the game, tweet us at @ThinkingDrink or email us at info@ThinkingDrinking.Beer

We invited craft breweries from across the United States to be featured on Thinking & Drinking cards because we like craft beer and we think it's important to support locally owned breweries. 

The brewery profiles on Thinking & Drinking cards are a way to introduce our Kickstarter backers to breweries and beers that you might not yet know ... that's part of the discovery aspect of the game.

You'll find some of craft brewing's biggest names on Thinking & Drinking cards and you'll also find some incredible regional and local breweries.

Thinking & Drinking includes breweries from all 50 states and Washington, D.C. so hopefully you'll seek out these breweries - and their beers - when you're local to them.

Now you know why you'll see the #DrinkLocal tag on almost everything we do!

We need your help to bring Thinking & Drinking to production. We've spent the past year working on questions, designing and redesigning the cards, printing prototypes, testing the game. We've spent the past few months recruiting the breweries that are featured on cards.

We're on Kickstarter to raise money needed for the inaugural printing of Thinking & Drinking. 

Now, to bring this game to life we need YOU! 

We're not offering t-shirts, bottle openers and other branded stuffs because we're focused solely on getting Thinking & Drinking printed and getting it into the hands of players ... that's our sole focus for this Kickstarter campaign.

Here's an explainer of the Thinking & Drinking pledge levels:

Thank you for taking the time to check out Thinking & Drinking's Kickstarter campaign.

We are grateful for your support and the support of all of the craft brewers and breweries who are participating in the inaugural printing of Thinking & Drinking. 

We also want to thank Appalachian Brewing for letting us film our video there. And we want to thank Bensound for the music for the video.

Remember, always #DrinkLocal ... Cheers!

- Jonathan & Nikki Cooper

Risks and challenges

Before launching we've spoken to dozens of people who have launched on Kickstarter - and we focused those conversations on games (particularly card games) and beer/brewing.

We are members of the Brewers Association and GAMA - trade groups for craft brewing and gaming respectively - so we've leveraged those resources for knowledge.

Here's a few other things that we wanted to make sure we pointed out:

- We have written all the questions and have completed card templates and prototypes prior to launch.

- We will be working with Amazon.com to handle all fulfillment and shipping.

- We are working with Cartamundi - a global leader in printing of card games and promotional designs. Cartamundi was founded in 1970 when three printers who have experience dating back to 1765 joined forces ... so they've got some knowledge.

- We got 300+ breweries signed on to be profiled ahead of our Kickstarter launch.

- Funding ... that's why we're here! We don't have the start-up capital to get this game launched so we need your help to get it launched and in your hands!

Thank you for taking the time to check out Thinking & Drinking and if you have any questions, please ask. You can contact me directly at Jon@ThinkingDrinking.Beer

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  1. Select this reward

    Pledge $1 or more About $1.00

    THANK YOU: For $1 you get our sincere thanks along with updates on the Thinking & Drinking campaign.

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    Pledge $5 or more About $5

    #DRINKLOCAL: For $5 you get your name emblazoned in pixels on the Thinking & Drinking #DrinkLocal Wall of Fame -www.ThinkingDrinking.Beer/DrinkLocal - and our thanks and updates on the Thinking & Drinking campaign.

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  3. Select this reward

    Pledge $10 or more About $10

    THE SAMPLER: For $10 you get a single (randomly selected) deck of 54 Thinking & Drinking cards.

    + everything from #DRINKLOCAL level

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    Ships to Only United States
    27 backers
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  4. Reward no longer available

    Pledge $20 or more About $20

    EARLY BIRD FIRST ROUND: For $20 you get the complete set of all 6 decks of Thinking & Drinking! That's 300+ question cards with 300+ brewer profiles & beers at a savings of $10.

    + everything from #DRINKLOCAL level

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    Ships to Anywhere in the world
    Reward no longer available 100 backers
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  5. Reward no longer available

    Pledge $25 or more About $25

    EARLY BIRD SECOND ROUND: For $25 you get the complete set of all 6 decks of Thinking & Drinking! That's 300+ question cards with 300+ brewer profiles & beers at a savings of $5.

    + everything from #DRINKLOCAL level

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    Reward no longer available 100 backers
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  6. Select this reward

    Pledge $30 or more About $30

    THE SIX-PACK: For $30 you get the complete set of all 6 decks of Thinking & Drinking! That's 300+ question cards with 300+ brewer profiles & beers.

    + everything from #DRINKLOCAL level

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    163 backers
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  7. Select this reward

    Pledge $150 or more About $150

    EARLY BIRD HAPPY HOUR: You'll get 6 complete sets of the Thinking & Drinking game for the price of 5!

    Perfect for taprooms, tasting rooms, bars and brew pubs.

    + everything from #DRINKLOCAL level

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    Ships to Only United States
    Limited 19 backers
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  8. Select this reward

    Pledge $180 or more About $180

    TAPROOM PACK: You'll get 6 complete sets of the Thinking & Drinking game!

    Perfect for taprooms, tasting rooms, bars and brew pubs.

    + everything from #DRINKLOCAL level

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    1 backer
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  9. Select this reward

    Pledge $1,500 or more About $1,500

    BREWERY EXCLUSIVE SETS: We will remake one of the six Thinking & Drinking decks to feature ONLY your brewery for you to use as a unique promotional item.

    This is a custom promotional deck that will feature up to 10 of your beers.

    Please contact us before pledging at this level to discuss additional details on quantities and artwork.

    + everything from #DRINKLOCAL level

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    Ships to Only United States
    Limited 0 backers
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  10. Select this reward

    Pledge $3,000 or more About $3,000

    BREWERY EXCLUSIVE SETS: We will remake one of the six Thinking & Drinking decks to feature ONLY your brewery for you to use as a unique promotional item.

    This is a custom promotional deck that will feature up to 10 of your beers.

    Please contact us before pledging at this level to discuss additional details on quantities and artwork.

    + everything from #DRINKLOCAL level

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    Ships to Only United States
    Limited 1 backer
    $
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Funding period

- (45 days)