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Good beer shouldn't be a gamble! An upstart brewery in the heart of Metro Detroit taking risks with high rewards.
Good beer shouldn't be a gamble! An upstart brewery in the heart of Metro Detroit taking risks with high rewards.
131 backers pledged $11,819 to help bring this project to life.

About

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Loaded Dice Brewery

$11,819

131

We'll leave this right here...

Opening a brewery ain’t easy. Oh, sure we’ve talked about it for years, but finally our Head Brewer’s wife basically told him to roll the dice or leave the table. So, here we are. We’re betting on an open brewery concept in a beer-barren slice of Oakland County, Michigan. The ingredients are all here, but we need your support to raise over $15,000 in 45 days. So, let us tell you why this is a good idea.

Fall air. Cool breeze. Great beer.
Fall air. Cool breeze. Great beer.

The investors' wager...

Our Head Brewer, Jef, likes to talk – and for once it may have been a good thing. He's spoken to so many people about the concept and the brewery, that a good few have become very interested. They’re challenging him to raise capital. Scraping together money for a brewery while being a family man (father of three) is not the easiest thing to do. He's collected bottles. He's saved change. He’s even taken some of it to the casino to increase funds (hey, this is Loaded Dice Brewery after all). As we mentioned, his group of interested investors challenged him to raise another $15,000 in sixty days, and they'll match it. He got a handshake and everything! 

Hide that late-night, gin soaked bedhead with this KICKASS trucker hat!
Hide that late-night, gin soaked bedhead with this KICKASS trucker hat!

There's a void to fill...

Surprise! They’re actually aren’t that many great breweries once you get outside a certain radius of Detroit. The good people of Oakland County, north of Troy, along the I-75 corridor (to be very specific) deserve fresh beer and a fun atmosphere. We’ve already begun scouting and researching different locations in this area. So not only is this good business, it’s being good Samaritans. Samaritans who make really good beer.  

See... told ya. Once you get past Big Beaver (pun), there's nothing...
See... told ya. Once you get past Big Beaver (pun), there's nothing...

Nothing to hide…

Loaded Dice will be an "open brewery." Think open kitchen at a restaurant. We want to create and encourage conversation about the beers we brew. Want to know our recipes? Our cards are on the table. Malt. Water. Hops. Yeast. We want you to know what we know, and what you know, ya know? We even have a super-secret mobile app in the works to help with this. (Hey, that's another revenue stream!)

But a conversation goes both ways. It can’t be all about our ideas. We’ll regularly tap (another pun) our customers for their great ideas and, heck, we might even make those ideas into beers. We’re going to set the standard for what an “open brewery” should be.

Open Source Beer

We believe in sharing information. This is why we have decided to borrow themes from the open source community and reveal the “source code” of our brewery. Not only will we openly share all our beer recipes but also the processes we’ve been through to open and run the brewery. Expect to see mash schedules, fermentation profiles, brew house and bar schematics and many other things related to Loaded Dice Brewery. We feel sharing of this information is a great way to give back to the brewing community and help educate others looking to open a brewery.

Secret Sauce

Let’s get technical for a minute. You know you want to. Loaded Dice will use a Brewha BIAC Brewing System to allow us to brew quicker – we have to stay nimble if we’re going to react to customer demands. Also, this system has a small footprint even though it can do a ton of heavy-lifting: Mash? Check. Lautering? You bet. (Pun!) Fermenting? Yes, indeedie. This means we take up less space and expand with ease!

The BIAC brewing system can be easily scaled up simply by adding additional fermenters.
The BIAC brewing system can be easily scaled up simply by adding additional fermenters.
The BREWHA BIAC is a simple, intuitive and user-friendly brewing system for making highest quality beer.
The BREWHA BIAC is a simple, intuitive and user-friendly brewing system for making highest quality beer.
Our current HERMs system today. Functional, sure... but we need to increase our odds!
Our current HERMs system today. Functional, sure... but we need to increase our odds!

What about the beer, Ace?

Loaded Dice Brewery will produce several styles of high quality ales and lagers ranging from light ales, designed to be an introduction to microbrews, to the rich exciting and diverse assortment of experimental and extreme styles of eccentric ales that Michigan is known for. Specialty beers, seasonal beers, wild ales, and even fruit beers will also be produced. However, Loaded Dice also plans to have a core group of mainstays which customers can expect to always be on tap. What follows is a compilation of possible house mainstays, open to revision and expansion, with at least four beers available at any given time.

Mainstays

  • Pass Line Porter (9.1% ABV, 29 IBU)
  • Parlay Pale Ale (6.7% ABV, 67 IBU)
  • Field Bet Wheat (5.2% ABV, 18 IBU)
  • Hop Bet Hazy IPA (7.1% ABV, 72 IBU)
  • Check-Raise Chocolate Milk Shake Stout (5.4% ABV, 27 IBU)
  • Crew Money Saison (6.4% ABV, 28 IBU)
  • Last Bet Lager (4.1@ ABV, 18 IBU)

Specialty Series

  • Hard-ways Series (Chili-Stout, Extra Hopped IPA, Fruit Wheat Beer, and a Rye Lager)
  • Aces & 8’s Series (Twice a year series “splitting” recipes for a unique blend of brew)
  • Hi/Lo Series (Barrel-aged stouts, Dark IPAs, Session Ale)

Rotating Handles

Our unique configuration allows for our customers and other local breweries to collaborate with our head brewer to come up with new, and interesting brews. We want there to always be a beer inspired by one of our customers and others on tap. This can also give the brewpub a great sales boost as there is no better way to market something than by word of mouth. The beer creators will be able to tell their friends and family when their beer is on tap at the pub and to come enjoy a pint or two with the person who brewed it. Also, this will be a "Happy Tap" where $1/pint of the proceeds from this brew will go to a local charity.

Reasons to support our Kickstarter campaign:

  • Oakland County and the world needs more local craft beer...but especially Oakland County.
  • You know you want to wear our super cool beer swag.
  • We make BEER! 
  • Try Local, Buy Local.
  • Beer will save the world.
  • We make CRAFT BEER! 
  • Supporting local businesses, artists, & contractors.
  • Creating local jobs.
  • Loaded Dice Brewery makes LOCAL CRAFT BEER! 

Hear Our Community’s Support:

We’ve already secured the support of our friends, family, and local community. Here's what they have to say about our beers:

FAQ’s

  • When do you plan on opening? November 2019.
  • Where is Oakland County, MI? Oakland County is part of what is called "Metro Detroit". Oakland County borders Wayne County which Detroit is in.  
  • How many beers will you have on tap? Once thing starts up, we hope to have 4 to 6 of our mainstay beers on tap, with one of our Happy Taps changing out monthly. 

ADD-ONS ARE HERE!

You asked for them. You got them. 

LDB promises that no sandwiches or cottage cheese balls were harmed during the design of this image.
LDB promises that no sandwiches or cottage cheese balls were harmed during the design of this image.

Risks and challenges

This brewery is several months away from being open. We are still in the “raising capital” phase, but we have a committed team that wants to get this done. A team of seasoned investors, real estate experts, marketing geniuses, and brewing nuts all agile, friends, and long-time associates. We’ve been talking about this long enough to be experts. If we’re willing to take the risk, it means we’ve talked ourselves out of most hypothetical problems. We’re ready to do this. Are you in?

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Support

  1. Select this reward

    Pledge $7 or more About $7

    Hot Tip!

    This safe bet increases your cool factor. Make your mug, notebook, laptop, car, beer fridge, etc. more stylish with Loaded Dice Brewery stickers.

    Includes:
    • Loaded Dice Brewery Stickers
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    10 backers
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    Pledge $17 or more About $17

    Wise Guy Play

    The Rat Pack would be jealous to see you rocking a Loaded Dice koozie! Keep that brew nice and cool when you roll them bones! YO! 11!

    Includes:
    • Loaded Dice Brewery Koozie
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    11 backers
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    Pledge $31 or more About $31

    Player Rewards Club

    Welcome to the club! You'll get an exclusive t-shirt designed and issued one time only for the Kickstarter campaign. It’s a great way to show off that you were with us from day one. T-shirts will be available in sizes XS-3XL in a limited selection of colors. We’ll ask for sizes once the Kickstarter campaign is complete.

    Includes:
    • Loaded Dice Brewery Stickers
    • EXCLUSIVE Kickstarter T-Shirt
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    24 backers
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  4. Select this reward

    Pledge $47 or more About $47

    Straight Bet Package

    Like a $1 bet on box cars, this has a sweet return on your investment. Your Loaded Dice Brewery trucker hat is perfect to hide that bed head after a late-night session at the Blackjack table.

    Includes:
    • Loaded Dice Brewery Stickers
    • Loaded Dice Brewery Trucker Hat
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    8 backers
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    Pledge $67 or more About $67

    Pit Boss Bundle

    It's always good to buddy up with the pit bosses, and these bosses will hook you up with some serious swag. With this bundle you get a Loaded Dice Brewery koozie, t-shirt and trucker hat.

    Includes:
    • Loaded Dice Brewery Koozie
    • Loaded Dice Brewery Trucker Hat
    • EXCLUSIVE Kickstarter T-Shirt
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    6 backers
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    Pledge $79 or more About $79

    A "Friend of Ours" Package

    Like Lefty told Donnie Brasco, "When I introduce you I'm gonna say, "This is a friend of mine." That means you're a connected guy. Now if I said instead, “This is a friend of ours” that would mean you a made guy. Capiche?"

    Be a "made guy” (or gal) with this package – you'll get stickers, a koozie, a hat and a t-shirt. Oh, and we'll throw in some tickets to the exclusive Kickstarter appreciation party.

    Includes:
    • Loaded Dice Brewery Stickers
    • Loaded Dice Brewery Koozie
    • Loaded Dice Brewery Trucker Hat
    • Loaded Dice Brewery T-Shirt
    • Kickstarter Party Ticket (date TBD)
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    11 backers
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    Pledge $101 or more About $101

    Splitting Aces (Supporter's Bundle)

    Picture this...you’re sitting at a $50 blackjack table with a couple of friends. You're feeling good. It's a bit pricey, but you’re feeling good. You get two aces! You look at your "Basic Strategy" betting card and it says to split aces – ALWAYS! You split and get two tens! Winner, winner, chicken dinner! You throw the dealer a $1 chip toke for his/her troubles. You're a high roller now!

    Includes:
    • Loaded Dice Brewery Stickers
    • Loaded Dice Brewery Koozie
    • Loaded Dice Brewery Hoodie
    • Kickstarter Party Ticket (date TBD)
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    Limited 10 backers
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    Pledge $127 or more About $127

    Unabomber Phil Package

    Poker players love their hoodies. We are no different. Whether you're at the poker table trying to make a sick play, or just heading out and want something cozy to throw on, this hoodie will suit you just fine. But wait! There’s more! You’ll also get the exclusive Check-Raise Chocolate Milkshake Stout t-shirt, plus two tickets to the exclusive Kickstarter appreciation party! Rat Pack costume optional. (But highly encouraged.)

    Includes:
    • Check-Raise Chocolate Milkshake Stout T-shirt
    • Loaded Dice Brewery Hoodie
    • Loaded Dice Brewery Poker Chip
    • Kickstarter Party Ticket (date TBD)
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    Limited 9 backers
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    Pledge $167 or more About $167

    Loaded Dice Brewery Mug Club Pre-Order

    This takes us back to the time we went to Las Vegas and hit downtown on the old strip. There were two hurricane bars at each end. We would walk from one end to the other end and refilling the drinks at each end. We would get a $1 off because we used the same cup. BONUS!

    At Loaded Dice, we’re going to make our Mug Club something special. We plan to initially limit Mug Club memberships to 50 a year, making it highly sought after. Members can renew membership annually, but if you back us with this pledge, you not only get a Mug Club membership, and your choice of mug, you’ll also be a member for life! We are only offering 30 of these, so get them while they last. We'll also throw in some swag and exclusive Kickstarter appreciation party tickets.

    Includes:
    • Loaded Dice Brewery Stickers
    • Loaded Dice Brewery Mug Club Membership
    • Kickstarter Party Ticket (date TBD)
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    Limited 16 backers
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    Pledge $257 or more About $257

    Name a BIAC

    That’s right. We’re going to let you name our brewing system. You will be the lifeblood of our brewery. So think of something catchy because it’s going on a plaque and it’s going to be permanent. Something like, "Old Blue" or "Pete's Magic Beer-n-ator" or it could just be "This BIAC is brought to you by [YOUR NAME]." Regardless, you will be a living legend at Loaded Dice Brewery.

    Includes:
    • Name a BIAC
    • Loaded Dice Brewery Stickers
    • Loaded Dice Brewery Koozie
    • Kickstarter Party Ticket (date TBD)
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    1 backer
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    Pledge $311 or more About $311

    Chip and a Chair

    Let everyone know that you are a player. This package gives you your stool at the bar. The seat will be engraved with your name and there might be a little extra room for your own personal tagline. You'll be like Norm! Everyone will know your name! We will also throw in a Loaded Dice Brewery poker chip, and a couple of tickets to the exclusive Kickstarter appreciation party. Go all-in!

    Includes:
    • Name a bar stool
    • Loaded Dice Brewery Poker Chip
    • Kickstarter Party Ticket (date TBD)
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    Limited 1 backer
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    Pledge $421 or more About $421

    Commemorative Pub Table

    Buy a pub table! Help us provide plenty of seating for friends and family to hang out and we’ll dedicate the table to you or someone you love with an engraved name plate. Also includes four (4) tickets to the Kickstarter party before the brewery is open to the general public.

    Includes:
    • Commemorative Pub Table
    • Kickstarter Party Ticket (date TBD)
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    Limited 2 backers
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    Pledge $887 or more About $887

    Sponsor the HVAC Room

    You can’t have good beer and the perfect atmosphere without highly controlled temperatures. That’s how important our HVAC room will be and you can be its official sponsor. We will post a plaque that says “This HVAC utility closet was provided with the generous support of [YOUR NAME]. An exemplary pillar of society who takes no gambles when providing the masses with proper ambient temperatures.”

    Also includes 4 tickets to the exclusive Kickstarter appreciation party. We also promise not to use "[YOUR NAME]" – although, it’s tempting…

    Includes:
    • Kickstarter Party Ticket (date TBD)
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    Pledge $1,021 or more About $1,021

    Private Game Room

    Reserve the brewery for a 2-or 3- hour party for you and your friends. Includes 10 Kickstarter t-shirts and many other perks for your group (I am sure we can swing some things on the house) . Also includes a personal tour with one of our brewers who will show you behind the scenes at Loaded Dice. We recommend this for groups of about 25, but we may be able to fudge that number a bit. Great for special occasions! Also includes 4 tickets to the exclusive Kickstarter appreciation party.

    Includes:
    • Private Party Reservation
    • EXCLUSIVE Kickstarter T-Shirt
    • Brewery Tour
    • Kickstarter Party Ticket (date TBD)
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    Limited 1 backer
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    Pledge $4,001 or more About $4,001

    Design-Your-Own-Beer / Release Party

    This is the ultimate craft beer-lover or homebrewer experience. Work with the brewers to design your own beer and a unique name. Work with us on the recipe and then work your butt off (or just hang out) on brew day. When fermentation is finished, you can hold a release party for your friends with some very excited comped refreshments for your thirsty group. After the party, this beer will be on tap in the tap room and, if it’s popular, we’ll brew it again. Your legacy will live on like Doyle Brunson's famous 10-2 of spades in the 1976 WSOP. We hope you create something awesome! Also includes 5 tickets to the Kickstarter appreciation party.

    Includes:
    • Create a Recipe With Brewers
    • Hang Out on Brew Day
    • Release Party in Tap Room
    • Name the Beer
    • Kickstarter Party Ticket (date TBD)
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    Limited 0 backers
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Funding period

- (45 days)