Frequently Asked Questions
We will be distributing CTRL+Console through the App Store just like any other.
The entirety of the fundraising goal goes directly to making CTRL+Console a reality with zero profit. I do this because I believe crowd-funding's power is in making things happen, not padding pockets. I want to be transparent with where you money goes and explain why an app costs as much as it does. Here's the breakdown: Kickstarter/Amazon fees, design, development, rewards, incidentals and getting you the app.
Building CTRL+Console: $35,000 - 2,800 - 700 - 16,000 - 5,000 = $10,500
Distributing CTRL+Console: $10,500 - 35,000 + 24,500 = $0 <-- End of Kickstarter
If we reach our goal, Kickstarter and Amazon will take their 5% and 3% respectively - costing ~$2,800. I've already spent money to get us this far on design mock-ups and other help, which adds up to around $700. From there we build the app and I hire my designers and developers. High-quality design and development doesn't come cheap. While I do as much of it myself that I can, by partnering with others I can make a better quality app, faster. Development will cost $16k and design another $5k.
Once it's built, then comes time to fulfill your rewards, which is mainly the app (ignoring t-shirts/stickers for simplicity). This is the distribution challenge for any Kickstarter raising money for a paid app. I have to get you a copy of CTRL+Console when it is built and ready in the App Store. For the sake of easy math, let's say I have to distribute 1000 copies of CTRL+Console to you. Because Apple wants all iOS apps to be distributed through the App Store, it severely limits alternate methods. Developers receive 50 promo codes and 100 ad-hoc slots. The 50 promo codes are per update and designed for exactly what it says, promotional purposes, but can't be applied to in-app purchases as the consoles within CTRL+Console will be sold. That makes promo codes a no-go. Ad-hoc distribution is designed for beta testers/internal testing and requires getting IMEI numbers and following a somewhat complex install method. A developer account gets 100 of these per account, specifically for testing on devices including his/her own. This is also not a great experience for the end user with a 1 year limit and without the ability to use it on multiple iDevices. Also a no-go for end-users.
So how do we get the apps and in-app purchases to you? It seems the only way is to literally give you your money back so that you can buy it yourself through the App Store. We will likely do this through PayPal. With 1000 copies of the app to send you (the rewards of your pledge) at the full App Store price ($5 for transport, $35 for transport and editing) that will add up to around $35,000. I temporarily give you, my backers, $35,000 collectively, putting me $23,800 in the red (ie. negative) before Apple takes their 30% cut and I finally receive the remaining $24,500 resulting in a zero net gain. At this point, the Kickstarter project is complete.
What is not included are the cost of filing the provisional patent, a Macbook for demo purposes, the costs of setting up a business, my time or many other extraneous costs that were necessary to get this far. These costs are not insignificant, and an investment as well as my personal vote of confidence in the future of CTRL+Console.
There you have it! If you know of an alternate method of distribution, feel free to share!Last updated:
I'd love a sticker or t-shirt but don't need the app - can I do that? Can I add on a sticker/t-shirt?
Yes you can! Just click "Back this Project" like normal and enter $7 per sticker and/or $35 for each shirt, click the Pledge $2+ reward level and continue to the next step. We'll sort out the sizes and quantity at the end through the Kickstarter survey.
Existing backers can add on a sticker for $5 or t-shirt for $25 as thanks for your extended support!Last updated:
My vision is for CTRL+Console to be on every platform available simply because I believe everyone should have access to tools that enhance creativity. But supporting other OS's increases development costs and it is important to me to not promise something I'm not sure I can deliver. I hear you and will turn my attention to Android and Windows 8 support as soon as is possible.Last updated:
I truly believe nearly all programs could benefit from a custom interface. Not just for filmmaking, but design and photography, 3D modeling and animation, even productivity and games. But you have to start somewhere and we are initially focusing on filmmaking and photography consoles. The starting lineup is pretty fixed as I don't want to promise you the moon when all I can deliver is a few shiny rocks.
That being said, I have heard your desire for Davinci Resolve and Avid MC consoles loud and clear. With other requests for Photoshop, Illustrator and Aperture coming in as well. Once we get off the ground, I'll get to those ASAP.
Speaking of shiny rocks - each console I make goes through an extremely thorough design process that ensures that they provide real utility and simplicity. Workflows are analyzed. Layouts, functions and interactions are optimized to find that right blend of elegance, simplicity and utility. This isn't just buttons on an iPad. These consoles provide a whole new level of interaction with your favorite piece of software and deserve our full attention.
Most importantly, I hear you and I want to continue to hear what you think the next console should be. So keep sending in those requests!Last updated:
What you see in the video is a prototype using existing apps and software - not created by me. I used them in unconventional ways to work the way they do. It's clunky and isn't the best user experience. CTRL+Console takes the concept and recreates it as a cohesive package that makes it easier, faster and more reliable. We are developing and designing it from the ground up for editors/filmmakers/photographers like you. That is where the funds go.Last updated:
Thanks for caring. We are indeed patent pending.Last updated:
Q: I am a filmmaker and just want the video editing consoles for iPhone and iPad. Which level do I pledge at?
A: The $35 CTRL+Console plus Editing Console for iPad. This is equivalent to adding the 'Video Transport Console' (aka Base App) and the 'Video Editing Console' in the Console list. Q: I am a photographer and just want the Lightroom consoles. How do I do that?
A: Select the Mix&Match pledge level, and pledge $25. ($5 Lightroom Sorter + $20 Lightroom Develop Console)
Q: I want them all! How much do I pledge?
A: $65 by clicking on the Mix&Match pledge level.
Q: I want the Build Your Own Prototype (BYOP) and CTRL+Console when it comes out. How do I do that?
A: Select the BYOP pledge level and add on the amount of the consoles you want. (Ex. $100 BYOP + $5 Video Transport Console + $30 Video Editing Console)
Q: Can I add on a snazzy sticker or super soft t-shirt to my pledge?
A: Of course you can. Just throw in another $5 for the sticker or $25 for a kickin' T.
Q: Why is it so confusing?
A: Fixed reward descriptions and adding new consoles in the middle of the campaign made a bit of a mess. My apologies!Last updated:
The best source of news and information is on our facebook page - facebook.com/CTRLconsole
Or follow us on twitter @CTRLconsoleLast updated:
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