About this project
In 2002, through David Hackett, Jay Adams was introduced to the world of Osiris Shoes. Immediately after meeting the founders Tony Mag, Tony Chen, Doug Weston and Brian Reid, Jay was forever included in the Osiris family. With the release of his first signature shoe, Osiris produced "The Essential Jay Adams" book that was included with the shoes. Through the making of the book, Jay became very close to Osiris and would remain a rider and friend for over 12 years.
With Jay’s tragic passing in 2014, we knew that this book needed to be remade, in spite of files and originals lost to time. So we set out on a mission to recreate The Essential Jay Adams. We had a lot of the original photos and using modern computer tools, we were able to digitally re-create the entire book. Some things improved, some not so much and we added a gallery at the end. Reading Jay’s words and personal reflections seem more valuable and relevant now than ever. The “Essential” got printed in Dec 2014.
In the process, we also realized that there is no way that 50 pages could ever be enough to cover the life & times of the legendary Jay Adams. So we set out on a mission to create the Authorized and Definitive book on Jay, titled:
“JAY ADAMS | a life lived, loved, surfed, skated, hated, prayed, created, destroyed, died & reborn”
This book is estimated to weigh in at 350 pages, 9 x 12 inches and will cover all aspects of Jay’s life, from humble beginnings growing up in Venice California, which would become to be known as “Dogtown” to his time spent on the North Shore in the 1970's with Pro Surfers Larry Bertlemann, Vince Klyne and Gerry Lopez as well as time incarcerated.
Jay was the youngest member of the Infamous “Z-Boys” who would later shape most of what skateboarding would become, with Jay in the very epicenter of this cultural phenomena. They were featured in the 2001 documentary by Stacy Peralta “Dogtown and Z-Boyz”, followed by the Hollywood feature film “Lords of Dogtown”.
While most skateboarders and surfers hold Jay Adams in an incredible high esteem, almost cult like figure, Jay had a life full of trials and tribulations, not all connected the So Cal surf/skate lifestyle. It’s a story that is full of life, both good, bad and Gnarly. It’s a life lived in the fast lane and sometimes in total stillness.
Jay was a man of incredible faith, gifted with incredible talent, not just for skateboarding and surfing, but with an artful lifestyle revered by most and never duplicated.
We’ve all been inspired by Jay, the way he surfed, the way he skateboarded, and the way he lived life so on the edge of total chaos and anarchy, yet in such perfect harmony. None of has the guts to follow squarely in his footsteps. Maybe most wouldn’t want to. This story attempts to uncover what drove Jay to live the way that he did, it tells the story of man of was a legend in his own time in both skateboarding and surfing, who served time in prison on several occasions, yet would give you the shirt of his back within minutes of meeting you, who struggled with both faith and drugs at the same time, who was eventually saved by faith. Truth be told, most of the time Jay looked like the last person on this earth interested in anything the bible had to say.
The story is told by one of Jay’s lifelong friends and legendary surf skaters, Dave Hackett and Tony Mag, who had seen a preview copy of the Dogtown documentary in 2000 and realized that he had made a huge omission in his skateboard career by not knowing Jay Adams or even that much about him. T-Mag and Hackett ran into each other while racing at a La Costa event. The two skaters struck up a friendship and brought Jay Adams to Osiris shoes for a shoe sponsorship that is Legendary to this day. Tony Mag and Jay became good and trusted friends over that 14 year period and skated many times together, with T-Mag shooting the last interview Jay gave on tape. Dave Hackett and Jay had snuck into the yet to be opened park in Cardiff, CA for an early morning sunrise pool mission and filmed the last session that Jay skated on tape.
The book also features in-depth stories from Jay’s only son Seven Adams and what is was like growing up with a demi-God for a father. Seven's mom tells her story on meeting Jay and raising Seven. In 2005, Jay met the stunning Alabama beauty and skater Alisha Vaughn, who bore Jay’s daughter, Venice Vaughn Adams. Later, Jay met Tracy Adams and they were married for 3 years, and was with him at the time of his death. The book also features never before photos of Jay and many of his keepsakes, along with untold stories from the Venice crew who knew him for a lifetime, along with close friends and family that weren’t even involved in the surf/skate lifestyle.
We teamed up with all of Jay’s sponsors to bring you most incredible packages of Jay Adams signature products, along with receiving the book before it goes on sale anywhere in the world.
#9 is very special Gold Package, only 1 available: Receive 2 "Jay Adams" books + 2 "The Essential Jay Adams" Companion Books + Tribute Bandana + one Jay Adams Cross Logo Trucker Hat + IF you have a photo of you and Jay and/or a story that relates to Jay that meets our editorial standard, it gets published in the book +a 5 day trip to San Diego, skate with T-Mag and Hackett and other notable skaters at private and public skate facilities. The trip will be filmed and photographed.The Books are also signed by Seven Adams.You'll also receive a 50% discount code off all Jay Adams Legacy program at Osirisshoes.com for all 2015, with unlimited use.
Proceeds benefit the Seven Adams Foundation and members of Jay Adams Family.
Dave Hackett’s intro to Jay Adams in “The Essential Jay Adams”, pages 5-6;
BY DAVE HACKETT 2002:
JAY ADAMS’ CONTRIBUTION TO SKATEBOARDING IS BEYOND DESCRIPTION OR CLASS. JAY ADAMS IS CLEARLY THE ARCHETYPE OF MODERN-DAY SKATEBOARDING, PERIOD. HE IS THE REAL DEAL. THE ORIGINAL GERM, THE VIRUS THAT INFECTED ALL OF US. HE IS BEYOND DEFINITION OR COMPARISON. TO THIS DAY HE IS MORE DYNAMIC, MORE EXCITING, MORE UNPREDICTABLE, AND MORE SPONTANEOUS AND MORE STYLISH THAN ANY OTHER SKATEBOARDER DEAD OR ALIVE.
EVERY TIME JAY STEPPED ON A SKATEBOARD IT WAS UNPLANNED POETRY IN MOTION, RADICAL DESTRUCTION AND STYLISH EXECUTION BEYOND WORDS AND THOUGHT. HE ALWAYS MIXED IT UP- NEVER DOING THE SAME THING TWICE. HE NEVER PRACTICED AND NEVER PLANNED. JAY ADAMS' EXPRESSION IS ALWAYS PURE SPONTANEOUS DETONATION OF SURF SKATE STYLE. WATCHING HIM RIDE IS LIKE WATCHING FIREWORKS ON 4TH OF JULY- BEAUTIFUL EXPLOSIONS OF RANDOM EXPRESSIONS OF COLOR AND LIGHT. YOU KNOW YOU ARE WATCHING HISTORY IN THE MAKING.
WHEN JAY SKATED HE WAS ALWAYS TRYING SOMETHING NEW EVERY SECOND; HE DESTROYED ALL PRECONCEIVED NOTIONS OF WHAT SKATEBOARDING SHOULD AND COULD HAVE BEEN. HE IS “SKATE AND DESTROY” PERSONIFIED. I THINK THE WORD “RADICAL” WAS FIRST USED IN SKATEBOARDING TO DESCRIBE JAY.
JAYS’ SKATEBOARDING IS AGGRESSION, STYLE, POWER AND FURY. WILD ABANDON, AND DESTRUCTION OF ALL FEAR, UNTAMED INDIVIDUALISM, AND A FREE-SPIRITED DETERMINATION TO RIP, TEAR AND SHRED - FOREVER A 100% SKATER FOR LIFE.
THOSE ARE SOME PRETTY BIG STATEMENTS MADE ABOUT A GUY WHO ALMOST 30 YEARS AGO WAS SPAT UPON BY SOCIETY, FROWNED UPON BY TEACHERS AND PARENTS, AND DISRESPECTED BY ALL CONVENTIONAL SPORTS ENTHUSIASTS AND PARTICIPANTS FOR MERELY FOLLOWING HIS HEART AND CHASING HIS PASSION WITH AN ENERGY THAT HAS NEVER BEEN DUPLICATED.
"I personally knew Jay for most of the past 30 years as a friend, cohort, skate bro, surf bro, travel partner, and teammate. I have seen the many sides of Jay first hand, and all of themwere CLASSIC! From skating the banks at Revere and Kenter, to riding pools in Beverly Hills. From competing in early contests to appearing at big demos and skatepark “Pro days”. We even lived in a castle in Coventry, England while riding for Tracnology / Arrow for a while before getting booted out of the country (for inappropriate behavior in public) to relocating in San Diego, where we lived with World champion slalom racer and hard party playboy, the late Bobby “BP” Piercy. The two of us were invited to judge the first Chicago state amateur skateboard championships in 1979 as well as The 1990 Lotte Cup World Professional Championships in Japan. (I could tell you those story’s, but that’s another book). No doubt, Jay and I had been through a lot together. The cool thing about Jay though is even if you had only just met him and spent only 10 minutes with him, most likely, you too will walk away with a “Jay Story”.
I think everyone who knew Jay has a hilarious Jay Adams story, because he did life just like he skateboarded- always trying some new approach, something different. I even think the word “Radical” was first used in skateboarding to describe Jay. All in all, he had an almost child-like innocence about him that was honest, (sometimes to a fault) trustworthy, open, and without judgment. I would even go as far to say that Jay was without fear as well; but when on a visit to see him in Hawaii, once again, he showed a side of himself that I had never seen before. There he was, skateboard icon, underground legend, convicted felon, all tattooed-up tough guy, sitting there telling me and Tony Mag that he was NOT “going up in that plane and jumping out”. (We were about to go skydiving for the first time above Hawaii’s North Shore) and Jay was going to have no part of it. We tried and tried to convince him with no luck. He said “it just ain’t right to jump out of a perfectly goodairplane at 14,000 feet”. Ten minutes later after a little talk with the instructor (who was also a friend of Jay’s) he was strapping on a harness and ready to go experience freedom like never before.
Beyond Jays’ legend and psycho-tough guy felon appearance there was a very, very intelligent, introspective and articulate human being with an ability to express his knowledge of skateboardings’ deep roots, and what it’s meaning was to him and to the world on a global level.
The following excerpts are bits and pieces of previously published and some original writings, rants, and raves penned by a guy who never made it past 10th grade..."
–David Hackett, 2002
Risks and challenges
We have a solid team in place and have experience developing products and taking them to market. One of our main risks associated with the Jay Adam's book is Shipping delays — Unfortunately that may happen, but we will do everything possible to avoid any delays.Learn about accountability on Kickstarter
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