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$8,128
pledged of $25,000pledged of $25,000 goal
52
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, March 11 2015 8:00 PM UTC +00:00
$8,128
pledged of $25,000pledged of $25,000 goal
52
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, March 11 2015 8:00 PM UTC +00:00

About

MOST MEN STRUGGLE TO SELF-TIE A BOW TIE, THEN GIVE UP AND RESORT TO PRE-TIED IMPOSTERS. 

THERE MUST BE A BETTER WAY !

ENTER THE BETTERBOW THE PATENTED MAGNETIC CLASP SELF-TIE BOW TIE, THAT ENABLES ANYONE WHO CAN TIE THEIR SHOE TO EASILY TIE OUR BOWS !

 SIMPLY TIE THE BOW ON YOUR LEG, ABOVE OR BELOW THE KNEE, TWIST THE MAGNET CLASP TO UNFASTEN AND TRANSFER IT TO YOUR NECK !

  • Simply loop the tails through the clasp. 
  • Snap the clasp together. 
  • Tie the bow around your leg exactly the way you would tie your shoe. 
  • Then unclasp the bow and fasten it around your neck. 

The magnetic clasps find each other and lock into place behind your neck via ridges cast into the mold. Our bows are fully adjustable AFTER they have been tied. Neck sizes range from 15.5 to 18.5.

Let's face it, we haven’t found a cure for cancer, BUT with bow ties trending, wouldn't you like a little less stress in your passion for fashion? Wearing Self-Tied bows just got fun again !

Your custom bow ties will arrive at your door pre-tied and READY TO WEAR.  In addition, many of our silk fashion bow ties come with matching pocket squares and we offer unique cotton plaids and colorful print “SKINNY” bows.

Since our bow tails come in 2 sections, you can make your own fashion statement by mixing, matching and collecting tails and clasps from a wide selection of beautiful fabrics and unique clasps.

Our clasps are thin and discreet for a comfortable fit under any type of shirt collar and look fabulous on wingtip collars ! 

Pledge $25 LIMITED EDITION Hand-Made in USA - New Skinny cotton Mix & Match Bows ! Killer Price - these are the first ones to be introduced and with Retail for $49.

Pledge $25 and get the New Skinny cotton Mix & Match Bows !
Pledge $25 and get the New Skinny cotton Mix & Match Bows !

Pledge $35 BETTERBOW steal! The first 100 people can rock their wardrobe with our gorgeous woven silk tie ! This Starter Kit includes a HORACEHUGH Logo Clasp and a pair of beautiful fabric tails. Many fabrics to choose from and we will gather your choice after the campaign. 

Pledge $35 and get what you really want! Your first ever BetterBow! Looking Good Fellas!
Pledge $35 and get what you really want! Your first ever BetterBow! Looking Good Fellas!

Pledge $35 Hey guys, show your college colors and wear specially made HORACEHUGH BetterBows at your next Frat Party or Alumi Event. Silk and cotton prints available but only through Kickstarter now! LIMITED QUANTITY AVAILABLE 

Wear those colors proud and loud !
Wear those colors proud and loud !

Pledge $150 SILVER SPONSOR - Receive one STERLING SILVER MONOGRAMMED clasp and TWO pairs of 100% silk tails, which can create FOUR different looks. Pick your tail color from any of our fabrics AND we will custom monogram the sterling silver clasp with up to 3 initials, just select your font style ! 

Pledge $150 and be able to engrave 1-3 characters on the face of our Sterling Silver Clasp along with mix and matching the tails in unique combos. EXPRESS YOURSELF!
Pledge $150 and be able to engrave 1-3 characters on the face of our Sterling Silver Clasp along with mix and matching the tails in unique combos. EXPRESS YOURSELF!

Pledge $250 007 ELITE SPONSOR and receive an exquisite HORACEHUGH Luxury French Cuff Shirt (as sold in Saks Fifth Ave for $385) AND select one of our fabulous silk/cotton bows w/ the HH logo on the clasp. (Choices include our Navy Pindot, Purple Flower and Liberty of London Blue Speckled.)  In ADDITION, you can select a beautiful pair of Official Licensed Enamel Cufflinks from one of these top Sports Teams. Please email us if you don't see your favorite team as we have many more in stock ! 

Three early birds took the naming rights, but don't let that keep you from this pledge - our shirts are beautifully made!
Three early birds took the naming rights, but don't let that keep you from this pledge - our shirts are beautifully made!
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Pledge $250 ELITE SPONSOR and receive our custom Sterling Silver Clasp with a 3-initial monogram which will ship in our Signature Gel Box AND includes a pair of matching Monogrammed Sterling Silver Cufflinks and TWO pairs of silk tails. You will look smashing in our Bows & Links ! 

Pledge $250 and have your personal cufflinks and clasp engraved with 2 sets of tails!
Pledge $250 and have your personal cufflinks and clasp engraved with 2 sets of tails!

Pledge $1,250 GOLD LEVEL PLEDGE and receive a gorgeous 14k white or yellow solid GOLD clasp with your initials paired with 4 silk or cotton print fabric tails. Perfect Fathers Day gift or buy it for yourself! Clasp is shipped insured, overnight in our amazing video screen jewelry box featuring our BetterBow! Tutorial Video ! 

Pledge $1,500 THE CUSTOM WEDDING! The HORACEHUGH Design Team will custom make up to TEN sterling Silver Clasps and engrave the initials of the groom, groomsmen or other special members of the wedding party. Pledge includes TEN pairs of black or other HH available bow tails. Each clasp comes in our Signature Gel Box making this the perfect groomsman's gift ! The Grooms clasp will ship in our Custom Video jewelry box with a custom voice message from the Bride to Be if so desired. 

Pledge $3,000 BE A STAR and appear in our next HORACEHUGH "How to Tie a BetterBow! Video. (See our website for current models.) Shot by a Professional Producer/Videographer. Pledge includes a round trip airline ticket within continental USA to San Diego, CA and 2 nights lodging at the World Famous HOTEL DEL, Coronado, CA. Male or Female models OK. 

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USC Junior EMILY VOGEL rocks our "Liberty of London" BetterBow! at the Glamour Bar, The Bund Shanghai, China.
USC Junior EMILY VOGEL rocks our "Liberty of London" BetterBow! at the Glamour Bar, The Bund Shanghai, China.

Pledge $5,000 DADDY GOTTA HAVE BLING! - For the confident man that knows what he likes and sets the trends in fashion, our one of a kind DIAMOND clasp will set you apart from the crowd at your next white tie affair. Exquisitely made with 51 individual diamonds totaling 1.23ctw and set in 14k-yellow gold weighing 15.4 grams. This is the ONLY one to be sold during this campaign. Your clasp will come with 6 sets of silk formal tails. 

Pledge $5,000 and be the king of the ball. I mean, who doesn't love diamonds?
Pledge $5,000 and be the king of the ball. I mean, who doesn't love diamonds?

Pledge $5,000 "THE OVER THE TOP" A member of the HORACEHUGH Design Team will work with you one-on-one to custom design a family crest, wedding monogram, corporate logo or whatever etched or enamel debossed graphic your heart desires. These will be CUSTOM cast into a 14k Solid Gold Clasp OR Custom round Cufflinks. (See website under Corporate Gifts for similar products.) If you select a "Clasp" it will come with 10 different pairs of tails. If you select "Cufflinks" they will come with 2 luxury HORACEHUGH Shirts (Made in the USA from exquisite, imported woven 2-ply cotton.) 

Pledge 5,000 and have your corporate logo with enamel as your own personal clasp or cufflinks. You will be the sharpest man at the office!
Pledge 5,000 and have your corporate logo with enamel as your own personal clasp or cufflinks. You will be the sharpest man at the office!
 

 All our bows come pre-tied so you can wear them the second they arrive at your door. Bow sizes range from 15.5 to 18.5 neck. Please indicate your 1st, 2nd & 3rd choice of shirt and we will make every effort fuflil your order. Don't forget to email us your size too !

All our products are guaranteed. We want YOU as repeat customers!

Photo Session- Shoot will be personally overseen by Janice Howard, owner and founder of HORACEHUGH and a professional videographer will be used. Model release form required prior to shoot. Email us for questions or other details at info@horacehugh.com. Ages are 18 and over.

Prior to starting HORACEHUGH I was the co-owner of a successful architectural firm in San Diego, Howard-Sneed Architecture & Design. The recession of 2008 was actually a blessing as it gave me the push I needed to explore one of my longtime passions: Men’s Fashion. 

The idea for the BetterBow happened one night when I watched my husband “lose it” struggling to hand tie a formal bow in front of the mirror. So, I tried it myself and it was insanely difficult because you are looking in a mirror and everything is in reverse.

In the Fall of 2011, I launched my first Shirt Collection at Saks Fifth Avenue. After spending hours in the stores, pairing bows with my formal shirts, I perfected the trick of tying a bow tie on my leg and then slipping it over the top of headless mannequins.

With my now favorite leg tying technique, I was able to tie the perfect bow and then set out to figure out how to get it over your head.  It was then that the concept of the BetterBow was created.

I didn't set out just to sell bow ties, I wanted to solve the problem and I love how freshly tied bows look on a man -- Very sexy !

I think you will love our bows. Thank you for checking us out and your support !

Check out this TERRIFIC feature article on the BetterBow, Sun. 2/15 Business Section of the SD Union-Tribune.
Check out this TERRIFIC feature article on the BetterBow, Sun. 2/15 Business Section of the SD Union-Tribune.

Risks and challenges

CHALLENGES

Our biggest challenge to success is CONSUMER EDUCATION. People need to see the BETTERBOW in action to understand how easy it is to tie. We will use your pledges to hire a Digital Marketing Firm to get our message out via social media such as YouTube, Facebook, Twitter, Instagram, Google, and Pay Per Click. These efforts can be expensive, so with your help we can not only hire a top notch firm but also ensure a sustained campaign. We worked the bugs out on our first production run, so now we have more time to attend shows and focus on PR and create that BUZZ! We will also look to YOU to provide feedback and help spread the word about this very simple solution to Bow tie angst.

We will also use your pledges to scale up production. Currently our cost per unit is high because most overseas vendors penalize you for small orders. With your help I am confident we can grow BETTERBOW! and drive down our costs to capture a large percentage of the, "$850 million dollar US neckwear market", according to a July 24, 2013 Bloomberg Article.

RISKS

Producing some of our product overseas can be a challenge as delivery times are hard to control. However, since we have already had our first production run, and have a great relationship with 2 suppliers we feel that our second, and subsequent order should go smoothly. The bows, shirts and clasps that we produce in the USA have rock solid track records when it comes to delivery.

If possible, we would eventually like to have 100% of HORACEHUGH products Made in the USA! As our Collections become more successful, we will look to source everything at home.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    Show your support & receive a HORACEHUGH collar stay/mock credit card. Perfect in your wallet for an emergency when the dry cleaner has lost yours! AND receive recognition on our www.horacehugh.com website DONOR WALL and we will TWEET at ya to show our appreciation !

    Includes FREE shipping !

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    Pledge $20 or more About $20

    Extra Tails! Just pledged for the $35 BetterBow but want extra tails to mix and match? Than this is the perfect pledge for you ! Many fabrics to choose from and we will gather your choice after the campaign.

    This pledge does NOT include the clasp.

    MSRP: $30 and with FREE USA shipping you save 33% ! (Contact us for shipping elsewhere in the world)

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  3. Select this reward

    Pledge $25 or more About $25

    LIMITED EDITION Hand-Made in USA - New Skinny cotton Mix & Match Bows ! Killer Price - these are the first ones to be introduced and with Retail for $49.

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    Ships to Anywhere in the world
    Limited 0 backers
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  4. Select this reward

    Pledge $35 or more About $35

    BETTERBOW steal ! The first 100 people can rock their wardrobe with our gorgeous woven 100% silk tie ! This Starter Kit includes a HORACEHUGH Logo Clasp and a pair of beautiful fabric tails. Many fabrics to choose from and we will gather your choice after the campaign.

    MSRP: $65 and with FREE USA shipping you save 40% ! (Contact us for shipping elsewhere in the world)

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    Limited 18 backers
    $
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  5. Select this reward

    Pledge $35 or more About $35

    Show your favorite College colors and wear specially made HORACEHUGH BetterBows at your next Frat Party or Alumi Event.

    TELL US YOUR SCHOOL COLORS ! Orange & White? Red & Yellow? At the end of the Campaign you can pick your tail colors from our collection of prints, strips and solids !

    Silk and cotton prints available but only through Kickstarter now! LIMITED QUANTITY AVAILABLE. Buy now !

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    Limited 1 backer
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  6. Select this reward

    Pledge $150 or more About $150

    SILVER SPONSOR - Receive one STERLING SILVER MONOGRAMMED clasp and TWO pairs of 100% silk tails, which can create FOUR different looks. Pick your tail color from any of our fabrics AND we will custom monogram the sterling silver clasp with up to 3 initials, just select your font style !

    MSRP: $195. with FREE shipping in the USA you save over $60 off the retail price !

    The first 8 pledges receive a 12" x 12" silk pocket square. Select either black, solid blue or blue stripe !

    See "The Skinny" below for monogram selections.
    FREE shipping in USA
    (Contact us for shipping elsewhere in the world)

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    8 backers
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  7. Select this reward

    Pledge $250 or more About $250

    007 ELITE SPONSOR and receive an exquisite HORACEHUGH Luxury French Cuff Shirt (as sold in Saks fifth Ave. for $385) AND one of our fabulous BETTERBOW! with the HH logo on the clasp. AND select one of our fabulous silk/cotton bows w/ the HH logo on the clasp. (Choices include our Navy Pindot, Purple Flower and Liberty of London Blue Speckled.)

    IN ADDITION, you can select a beautiful pair of Official Licensed Enamel Cufflinks from one of these top Sports Teams. Please email us if you don't see your favorite team as we have many more in stock !

    *** Yankees, Red Socks, Redskins, Cowboys, Patriots, Maple Leafs & SD Padres***

    We will gather your size and style selection after the campaign. The shirts are in stock so no need to worry about delivery.

    BONUS: The FIRST 3 PEOPLE TO PLEDGE will be able to "NAME" one of these shirts after yourself or someone you love !

    Select from any of these 3 shirts styles. Be sure to provide us your neck size and order of preference: Shirt A, B or C. Available in M, L or XL.

    For all 3 items you will save over $200 !
    (Contact us for shipping elsewhere in the world)

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    Limited 4 backers
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  8. Select this reward

    Pledge $250 or more About $250

    ELITE SPONSOR and receive our custom Sterling Silver Clasp with a 3-initial monogram which will ship in our Signature Gel Box AND includes a pair of matching Monogrammed Sterling Silver Cufflinks and TWO pairs of silk tails. You will look smashing in our Bows & Links !

    A savings of $70 off retail
    (Contact us for shipping elsewhere in the world)

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    Ships to Only certain countries
    3 backers
    $
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  9. Select this reward

    Pledge $1,250 or more About $1,250

    GOLD LEVEL PLEDGE and receive a gorgeous 14k white or yellow solid GOLD clasp with your initials paired with 4 silk or cotton print fabric tails. Perfect Fathers Day gift or buy it for yourself ! Clasp is shipped insured, overnight in our amazing video screen jewelry box featuring our BetterBow! Tutorial Video!

    Less
    Estimated delivery
    Ships to Only United States
    0 backers
    $
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  10. Select this reward

    Pledge $1,500 or more About $1,500

    THE CUSTOM WEDDING ! The HORACEHUGH Design Team will custom make up to TEN sterling Silver Clasps and engrave the initials of the groom, groomsmen or other special members of the wedding party. Pledge includes TEN pairs of black or other HH available bow tails. Each clasp comes in our Signature Gel Box making this the perfect groomsman's gift ! The Grooms clasp will ship in our Custom Video jewelry box with a custom voice message from the Bride to Be if so desired.

    Allow 8-12 weeks after receipt of initials.

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    Ships to Anywhere in the world
    Limited 0 backers
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  11. Select this reward

    Pledge $3,000 or more About $3,000

    BE A STAR and appear in our next HORACEHUGH "How to Tie a BetterBow! Video. (See our website for current models.) Shot by a Professional Producer/Videographer. Pledge includes a round trip airline ticket within continental USA to San Diego, CA and 2 nights lodging at the World Famous HOTEL DEL, Coronado, CA. Male or Female models OK ranging from ages 18 and over.

    Hurry, this offer is limited to 4 backers only. (Studio shoot or beach location yet to be determined.) We will take care of hair, makeup and wardrobe.

    Shooting Schedule: March 1st - May 15th, 2015.

    See "The Skinny" for more details.

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  12. Select this reward

    Pledge $5,000 or more About $5,000

    DADDY GOTTA HAVE BLING ! - For the confident man that knows what he likes and sets the trends in fashion, our one of a kind DIAMOND clasp will set you apart from the crowd at your next white tie affair. Exquisitely made with 51 individual diamonds totaling 1.23ctw and set in 14k-yellow gold weighing 15.4 grams. This is the ONLY one to be sold during this campaign. Your clasp will come with 6 sets of silk formal tails

    *** Classic Black, Black & White Stripe, White Linen Silk, Pink Dot (+ pocket square), Red & Black Plaid (+ pocket square), Powder Blue Dot on Dot (+ pocket square)***

    Clasp will be shipped to you in our Signature Video Jewlery Box and loaded with the HORACEHUGH video of your choice. (Boudoir, Risky Buisness, Red Long Dress or Short Shorts)

    FREE overnight shipping !

    MSRP: If you have to ask you probably can't afford it.

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  13. Select this reward

    Pledge $5,000 or more About $5,000

    "THE OVER THE TOP" A member of the HORACEHUGH Design Team will work with you one-on-one to Custom Design a family crest, wedding monogram, corporate logo or whatever etched or enamel debossed graphic your heart desires. These will be CUSTOM cast into a 14k Solid Gold CLASP & Matching Custom round CUFFLINKS ! (See website under Corporate Gifts for similar products.) Your "Clasp" will come with TEN different pairs of tails AND TWO Luxury HORACEHUGH Custom made shirts from our Collection of fine dress shirts. Fabrics and shirt design will be sent to you for approval prior to fabrication. (Made in the USA from exquisite, imported woven 2-ply cotton.)

    Delivery: Allow 8-12 weeks from approval of graphics. (Contact us for shipping elsewhere in the world)

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    Ships to Only certain countries
    0 backers
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Funding period

- (27 days)