"When arts criticism fades or declines, as it definitely seems to be doing now in the U.S., it’s not just bad for the critics who lose their jobs and their readers. It is also manifestly bad for the arts they cover, as critics aren’t just the folks who still most often introduce artists, particularly new artists, and their work to the wider public. At their best critics are also champions of, and models of intelligent engagement with, the art form they cover." — American Theatre
» Click here to read the full American Theatre article
3Views on Theater is a new online journal that will illuminate the art of theater, writing in many voices about our community. If there are 13 ways of looking at a blackbird, there are many ways to look at our national theater: think at least three views, rather than one view.
3Views will create new content through reviews, interviews, and purviews (hearing from the artists themselves). Our notion of a review will model illumination over opinion. We will have conversations with many kinds of artists in the theater community, as well as inviting poets, non-fiction writers, and other cultural critics, to write about the theater. We will invite guest editors to choose content, focusing on insight rather than thumbs up/thumbs down reviews. Editors will rotate month to month, reflecting different aesthetic points of view, genders, races, and other backgrounds. Most importantly, we will always leave room for artists to answer back, in order to create dialogue and to empower artists. We will court a myriad of subjective views rather than perpetuating the illusion that taste is objective.
We can't afford to lose more young theater artists of color because their plays are viewed through only one lens. We can't afford to lose mid-career women in the theater who don't feel seen. We can't afford to have one or two voices determine our national taste when our plays in this country are so multivalent, the tastes of audiences so wide and various. And we can't afford to stand by while arts coverage shrinks.
We are a broad coalition of theater artists led by The Lillys—writers, directors, actors, designers, culture makers and cultural thinkers. Our founding circle is P. Carl, Kathleen Chalfant, Kirsten Childs, Julia Cho, Kia Corthron, Jorge Ignacio Cortiñas, Eisa Davis, Madeleine George, Maria Manuela Goyanes, Stephen Adly Guirgis, Danai Gurira, David Henry Hwang, Phillip Howze, Branden Jacobs-Jenkins, Christine Jones, Daniel Alexander Jones, Julia Jordan, Jane Jung, Lisa Kron, Todd London, Martyna Majok, Mona Mansour, Ellen Mclaughlin, Michelle Memran, Rachel Kauder Nalebuff, Marsha Norman, Lynn Nottage, Antoinette Nwandu, Penny Pun, José Rivera, Sarah Ruhl, Kaneza Schaal, Robert Schenkkan, Rebecca Taichman, Michelle Tse, Marisa Tomei, Liesl Tommy, Paula Vogel, Leah Nanako Winkler, and Chay Yew. A group of what we call "First Responders" were present at our very first exploratory meeting at New Dramatists—and those folks include, in addition to our founders: Lynn Ahrens, Kristen Anderson Lopez, Tina Fallon, Gina Gionfriddo, Amanda Green, Amy Herzog, Quiara Alegría Hudes, Amelia Roper, Kathleen Marshall, Emily Morse, Leigh Silverman, Kate Whoriskey, and Doug Wright.
We've asked brilliant writers from many genres to write pieces for us about the theater, including cultural luminaries Alison Bechdel, Alexander Chee, Eve Ensler, Roxane Gay, Jessica Hagedorn, Claudia Rankine, Zadie Smith, Wally Shawn, and Gloria Steinem. They've all said yes.
3Views is for anyone who is fed up with thumbs up and thumbs down reviews, for anyone who thinks the theater has a consequential relationship to the larger culture, and for anyone who just plain loves the theater. It may not be possible to surgically remove unconscious bias, but it is possible to embrace many voices, challenging a monochromatic view. The American theater is fractal — it has many dynamic branches. It's vast and it's growing; our criticism must keep up.
Funds raised through Kickstarter will support a portion of the start-up costs. The more we can raise through our Kickstarter, the more we will cover our total launch budget of $150K. The majority of the expenses (72%) will go towards paying editorial and contributor fees. We will pay our editors and writers fairly and want the majority of our expenses to go directly towards staff, editors, and writers. The remaining expenses (28%) will go towards website design and hosting, supplies, equipment and administrative costs (which includes overhead and Kickstarter fees). See below for how our overall launch expenses break down.
Risks and challenges
Our challenge in the coming year will be to build a sustainable operating and business model to support the highest standard of cultural criticism and artistic inquiry. First and foremost we need to raise the capital and start building a community of supporters and readership for this endeavor. We are launching this new online publication in the midst of an intensely saturated media landscape, and so building up our capacity and infrastructure to make sure we reach the broadest possible audience is a huge challenge & top priority. There will be many risks and leaps of faith along the way. But we aim to create something big – and we need your help to make it happen. We look forward to sharing this journey with you!Learn about accountability on Kickstarter
- (35 days)