In the mountains of South Africa a team of African music lovers are planning, organizing and investing in a platform where African music can be seen and heard. Jammin n Ting is a weekend long festival based mostly on audience participation where anyone can show up and bring to the table whatever they've got.Out of the ashes of apartheid rises a truly pan-African vision for harmony and celebration of great music and healthy community. In modern South Africa, authentic African musicians and artists are lacking a platform to explore and expose their music.
Jammin N Ting is a showcase of phenomenal African talent that invites attendees to mingle with like-minded people with the hope of spinning off new opportunities and cultural remixes.Bringing people home to raw nature to remember and revitalize what it means to be a human being on the planet, we aim to blend roots and revelation to change the realities of people who live in tune with the land, yet out of step from modern economic prosperity.
As well as being an art platform J&T supports social development in the village of Naledi by providing tourism, trade and teaching to the residents of this rural village.
Tickets are sold on to the festival- however this is not run in a for-profit matter. All the money made by ticket sales goes directly back to the artists, covering food, accommodation and transport for the pre-booked artists- at this stage nobody is getting paid in monetary terms for their contribution, it is all labor of love.
With increasing number of people showing interest in the festival we are preparing to take Jammin N Ting 2013 to the next level- which has lead us to Kickstarter!
We are in need of one off real Kickstart budget to cover cost of the festival and help us with a transport project so that in the future to are able to be totally self sufficient. We are very proud that we have not had to be sponsored by big corporations allowing the local people to be the ones benefiting from this venture by setting up food and drink stalls and assisting us setting up the infrastructure
To be able to bring the festival to self-sufficiency, and true African music to have home and a platform we need to market our festival to our target market of proud South African music lovers from the urban cities. So far the festival has only been marketed on the social media platform to great success but now we need to consider another mean of reach a greater population. If successful the increase in ticket sales will enable us to cover this particular cost in the future.
We have also learned through our past events that the biggest obstacle is transportation to the Free State from the city. We are working on providing package deal offering transport in mini-bus to from Johannesburg to the festival. We believe that if we are able to provide a package deal with transport plus ticket to the festival will we are opening up to a client base that otherwise would have would not be able to attend the festival. This does however involve startup cost to reserve a drivers and mini-buses.
We ask you, our friend to help us raise a budget of £1300 to help us raise Jammin n Ting Music and Art Festival 2013 to its potentials.
If we manage to raise this money it will help us ensure that this and future events can run smoothly and easily for all the festival goers and participants as well as help support the long term development plans of the host community, Naledi, who aim to become one of African's pre-eminant cultural destinations.
Risks and challenges
Running, organising and managing a music and art festival is always a challenge.
Jammin N Ting has been for the past three years a case of trial and error for us but we feel like we are at a point where we are able to foresee a lot of the challenges and try our best to face them in a successful way.
We have managed to form a team of highly skilled and reliable team of hard workers.
Weather is always a challenge at an outdoor festival can have to face. In case of rain the stage is not very covered up. We have plans to rent out a tent that will be used as a chill out area and can in case of rain be used as the main music area.
The space of the camp site has been enlarged and toilets will be added to the venue.
Misinterpretation of our brand and what is being offered at the festival can come up and we need to be very careful when putting out information about the festival that people understand what it is all about and will get the right idea of it. We need to be very careful not to attract audience that has the impression they are going to attend a festival like Splashy Fen that are happening around the same time but are massive and heavily supported by companies and corporations.Learn about accountability on Kickstarter
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