€9,508
pledged of 20.000 €pledged of 20.000 € goal
215
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sat, March 31 2018 4:00 PM UTC +00:00
€9,508
pledged of 20.000 €pledged of 20.000 € goal
215
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sat, March 31 2018 4:00 PM UTC +00:00

About

THE YOGA INDUSTRY 

This documentary will discuss the values of the now billion-dollar industry which has become fuelled by the lack of standards and accountability for yoga.

Why make this film?

Yoga is at a place of its evolution that there is a conversation here worth having. The film will talk about the ideals and values of the so-called yoga industry we see today and will question the direction and sanctity of what yoga may become tomorrow. Yoga has been redefined by marketing companies, social media and the fitness industry without any understanding for what gives yoga its definition. The commercialism of yoga has edited away parts of its fundamental elements to become more financially profitable, at the expense yoga's intention and its many limbs. To most of the Western world, we see yoga as beautifully achieved physical postures, six pack abs, executed in lavish apparel, penthouse studios, exotic beaches and instead of gazing inwards, the vanity-driven has adopted yoga to social media platforms.

In our efforts to protect the integrity of yoga, there needs to be a difficult but important discussion about the negative effects of the industry. To bring to the light these issues and create a conversation for what is happening but most importantly to show the alternatives to this mainstream yoga industry. A yoga that still exists offline, one that is not about clothing, latest equipment, Instagram marketing, tutorials or yoga diets. This is about going back to yoga’s roots and open a wider understanding of yoga and its many lineages. We will talk about what the solutions can be and how we can do things better. Consequently, through conversation, we can inspire change for further generations.

Questions we will raise: 

What difference do we see in yoga today and what is missing?

What is considered good yoga teacher trainings?

How can we do things better as a community?

Are we succumbed to the yoga evolution train to make a living? 

Is yoga's evolution something we should embrace? 

Some of the topics we will discuss include: 

  • The conveyor belt of teacher training courses and the many consequences as a result such as injuries and the watering down in teachings. 
  • Social media’s impact towards the image of yoga. The new age industry of Asana Instagram accounts and competitive marketing for the appearance of success in the industry.
  • The fitness industries adoption of yoga, the Asana Industry. Asana (posture) has been replaced by the term yoga. Yoga has been assimilated by #fitspo and being sold next to exercise forms such as CrossFit and Zumba. Now we have acro-yoga, nude yoga, ‘ass and thigh yoga workout’, bikini body yoga, beer yoga and even goat yoga! 
  • Cultural appropriation: Yoga is a textbook example of taking something from another tradition, re-branding and diluting it and call it 'Yoga'. 
  • #metoo in yoga: Fake Guru’s. Unfortunately yoga has been associated with sexual abuse stories within the teacher and student relationship which is often silenced, much like we are seeing in many industries today. As a Film-maker and female I cannot ignore this issue.

If we do not acknowledge these issues we are also promoting them

Our Mission

This will not be another yoga documentary film. 

A film in 8 chapters (8 limbs) : Our goal is to not only talk about the issues which the industry has created  but to also educate. Every body has some sort of knowledge about yoga, but yoga is not what most of the public is seeing. This film will not only be for yoga audiences but for the general public. We will use this film to reintroduce what yoga truly is back into society. To correct some of society’s mistakes we have to go back to the beginning and talk about what yoga truly is and what the 8 limbs are. If Asana continues to be replaced by the word yoga, all the rest will be forgotten. We will not highlight asana the way society has. Through this film we will introduce many practices of yoga, lineages and guru's. We want to support the community who are committed to the yogic path. 

As film-makers our mission is to create a platform to open this conversation to the public, create awareness and most importantly give a voice to many and show that this global community exists. We will be asking the industry some tough questions, interview a wide range of practitioners worldwide to  find answers and solutions. We are passionate storytellers who believe that awareness is the first step to change. 

Use Of Proceeds

Making films is an expensive undertaking. The number of resources that can be dedicated to this project is directly correlated to the amount of funds we are able to raise. The more money we raise will mean that we will be able to interview a variety of practitioners in our efforts to open a wider understanding of yoga today. It is vital, for the purpose of the documentary that we have a variety of experts and experience practitioners from all walks of life.

So far, we have self-funded the research, pre-production and outreach costs and will continue to self-fund as much as possible. 

All of the proceeds will go directly into the filming for this documentary.

  • Travel budget for filming interviews supporting footage and additional b-roll for filming locations
  • Crew accommodation and local transport for filming locations
  • Specific equipment rental 
  • Crew fees  
  • Miscellaneous (legal, permits, insurance).

Goal: €20 000 This is our minimum to commence the filming process. However the number of interviewees and collaborators will be limited as well as hiring extra film-crew. We will continue to look for further post-production funding. 

  • Filming commences June / July 2018 starting in India 
  • Filming multiple interviews at World Yoga Festival 2018
  • Filming interviews with European collaborators 
  • Filming interviews with US collaborators and yoga organisations 

Here is a pie chart on how the proceeds will be distributed.

1st STRETCH GOAL: €30 000 and more 

  • Enables us to hire extra crew for the filming process for further interviews, B-roll which as a result will improve the quality of the film.
  • Start the lengthly post-production process - editing, colour correction & original sound score 
  • More hours can be dedicated to the completion of the film which means we can deliver the film to the backers at an earlier date

Technical: The main production camera for this project will be the Canon EOS Cinema C100 camera with a versatile Canon 17-55 f/2.8 lens and array of Cinema prime lenses especially a 35mm T1.5 lens for the interviews. To maximise the camera potential and flexibility in post-production we will be recording the footage on external Atomos recorder to bypass the internal camera codec and increase the footage bitrate for post-production. For B camera and additional B-roll footage we will use the 4K Canon XC10 camera and Nikon DSLR cameras which will be also used to capture still images from our documentary journey. With the highest stretch goal we will be able to rent higher end Canon Cinema 4K cameras such as the new C200 or C300 MkII witch will also allow us to film some beautiful cinematic footage in 4K slow motion.

Why Kickstarter?

In the spirit of community and people's revolution, we are asking YOU, the people, to get involved and be part of the solution. This documentary is not our own, it belongs to everybody who supports this project and our message. We want to show how global this topic is. Having a community involved in making of this documentary also means that our message will be stronger in it's delivery and more the people will see this film and that is key. We are not focused on the amount of money people pledge, but the amount of people that back the project. We promise to make every dollar count!

NOTHING...

Kickstarter is a all or nothing type of crowdfunding. Your account will not be charge, this topic will not be addressed and we cannot raise awareness about these issues to a wide audience. 

Interviewees - more to come! 

 World Yoga Festival 2018  http://www.yogafestival.world

We are happy to share with you that World Yoga Festival have agreed to have us film at their festival this year. Through this collaboration we hope to interview yoga masters from all disciplines and lineages of Yoga, Meditation & Wisdom. A valuable and unique opportunity. Have a look at their website for more about the festival and this years presenters (over 40 presenters!)

Maybe we will see you there?

World Yoga Festival 2018
World Yoga Festival 2018
  • Francesca Di Rosso, BE
  • Gregor Maehle, AUS
  • Petri Raisanen, FL
  • Andre Riehl, FR
  • Jessica Walden, US
  • Magnolia Zuniga, US
  • Gretchen Suarez US  
  • Davis Burroughs US 
  • Occupy Yoga CA
  • Satish K Sharma  
  • Claire Saunders FR
  • Kia Naddermier FR
  • Wambui Njuguna, FL

"We are facing today a real invasion of yoga teachers all over the world. The very large majority of them are posture teachers with poor and very quick trainings. Unfortunately called yoga, this brings to the general public completely wrong idea and image of this millennia old deep knowledge. Yoga has always been a search and the discovery of what a human being really is and how to live a meaningful life including consciousness, clarity of mind and affection. What we today need in yoga is yogis first, that is we need to train yogis, individuals discovering the real meaning of their life. Then, secondly we need to train full yoga instructors who will then be able to impart and transmit to their students this quality of a conscious and loving mind through appropriate teachings deeply connected both to traditional knowledge and contemporary life in our today world. Societies have changed across centuries, but mankind has remained with the same inwards difficulties. Yoga has been dealing with these difficulties since millennia and found solutions. It's such a great pity to have reduced it to body exercises on plastic carpets, only because yoga takes also and of course the body in account. We really must and can make yoga great again. It's a matter of clarity and deep motivation. And we have this motivation. And we are definitely clear minded about the practices and the goal of yoga. Let's be together in this direction. Yoga is in danger today because of misinterpretation. We, yogis and true seekers, we have to re awake the deep values and meanings of the heart of our life to say clearly, explain precisely and transmit honestly the general public what Yoga really is. " - Andre Riehl

MUCH MORE TO COME!

We are a married couple in life and in profession. We are both multi-disciplined artists and work together as a team, Jamie being the Director and Creative Producer and Stanislav the Camera-man & Editor. We have worked together on numerous projects both artistic and journalistic and are driven to create a platform for conversation and raising awareness about topics which are dear to us. As a team, our works have been recognised internationally and have been recipients of various international film awards. We have always been proud to be a two-persons team accomplishing large scale projects together. Together we will be directing, producing and lead the main filming and editing aspects of the documentary. They are the creators of Motionhouse: photography & video collective and Memoryhouse Productions:  multi-media dance productions based in Brussels, Belgium. 

Jamie Lee, Director of The Yoga Industry

Jamie is a multi-disciplined artist and storyteller through various forms. Jamie's recent work was selected for Women Cinemakers 2017 special edition celebrating female film makers from around the world. She is the Creative Director and Producer of Motionhouse and the co-creator of Memoryhouse productions a platform for her artistic creations with Stanislav.  ​

As a long time yoga practitioner, this documentary 'The Yoga Industry' has been a long lingering subject. Being a student of Yoga for many years, a multi-discipline artist & film-maker, this documentary was a natural progression. Jamie is not a yoga teacher or trying to sell a brand. Yoga has always been a private practice for her over the past decade. Tired of feeling powerless, she is very passionate about creating platform for conversations for subjects which people tend to shy away from. Jamie wants you to think about how much commercialism has affected our daily lives and invite people to be part of the solution.

Stanislav Dobak, Technical Director of The Yoga Industry

Stanislav Dobak is a multi-disciplined artist based in Brussels, Belgium. He is the co-creator of Memoryhouse Productions and the technical leader in Motionhouse projects. He is also passionate about raising awareness about this topic and use his skills to give back to the community to inspire change. Quality, purity and transparency are three questions he is personally curious to hear more about in this documentary. Stanislav will the main camera operator and editor of The Yoga Industry and will be responsible for all the technical aspects of filming processes as well as the post-production. ​ 

For more information 

www.motionhouse.org

How can you contribute?

  • Donate to the Kickstarter and be part of this documentary community.  big or small, every bit counts! 
  • Include this project in your monthly newsletter Help us spread the word by sharing our Kickstarter campaign to your community
  • Give us a like on Facebook, share the campaign to your social media platform & invite your community ​to our page
  • Are you a teacher and/or shala owner? How about hosting a class/workshop fundraiser to donate funds for our campaign? It is a great way to discuss this topic with your community and do yoga! 

Facebook  www.facebook.com/yogadocumentary

Instragram  https://www.instagram.com/motionhousecapture/

Our website www.motionhouse.org/yoga

Thank you cards / postcards

Illustrated by friend and yogini Florence Weiser http://www.florenceweiser.com

Thank you cards / postcards
Thank you cards / postcards

Risks and challenges

Kickstarter is an all or nothing crowdfunding. If we don't meet our goal we are unable to keep the contributions and make this film. Help us spread the word about this film.

We are extremely passionate about this topic and are determined to make this film. Yet, with all film productions scheduling and especially the financial hurdles is what stands in the way in completing the film within the planned timeline. If we experience any delays we will update the backers immediately.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge €10 or more About US$ 11

    #1 Stay Connected

    A BIG thank you from the team! Every little bit helps us get to our goal. You will be included in our email list for regular updates and progress about the subject you love

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    #2 The Film

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    #3 FILM CREDITS

    You will proudly see your name listed in ‘Thank you’ credits of the final film.

    Plus inclusion of the rewards #2

    Includes:
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    #4 *EARLY BIRD EXCLUSIVE 4 days only

    Receive the same reward as #3 PLUS access to be part of our VIP PRE-STREAMING INTERNATIONAL ONLINE PREMIERE. (part of reward #5)
    Be amongst the first people in the world to watch the film! We will send you a password that will allow you to stream the documentary online for a limited time only.

    Includes:
    • *EARLY BIRD VIP pre-streaming international premiere
    • Thank You Credits in Film
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    • Digital Film Poster
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    Our Film poster, Film Credits + The Film

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    Digital Film photography book

    Receive our digital photography book from the film and a thank you postcard.

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    • A4 Film Poster
    • THANK YOU POSTCARD
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    #5 Kickstarter Exclusive

    - Only available to Kickstarter Backers -
    Extended Documentary with LOADS of extra footage.

    You will be invited to our VIP Pre-streaming international online premiere. You will be sent a password that will allow you to stream the documentary online for a limited time only

    Your name will be listed in ‘THANK YOU’ credits in the final film

    Receive a Thank you Postcard from the team and a text message from the Director.

    As well as rewards listed #4

    Includes:
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    • VIP Pre-streaming international online premiere
    • Thank You Credits in Film
    • THANK YOU POSTCARD
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    • Digital download of Film
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    Documentary Flash Drive

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    Thank you card from the Director

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    • Behind the Scenes footage
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    Flash drive includes the film + extended version and loads of exclusives such as full interviews, behind the scenes footage, film photography and film posters

    Thank you card from the Director

    Includes:
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    • The Film + extended version & Extra Footage
    • Behind the Scenes footage
    • Film Photography + Film Posters
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    #7 Get personalised

    Your name will be listed in ‘Made possible by’ credits of the final film.

    Two posters:
    - We will make you a personalised 'Backers Map' with your name and pinned location
    - Signed A3 Film Poster from the Director.

    A personalised Thank you card sent to you from the Director.

    Filming souvenirs: We will send you postcards from filming locations.

    Voice message sent to you from the Director to thank you for your support.

    Includes:
    • 'Made possible' credits in the film
    • PERSONALISED Backers Map Poster
    • Signed A3 Film Poster
    • Personalised Thank you card from Director
    • FILMING SOURVENIRS: postcards from filming locations
    • Voice message
    • VIP Pre-streaming international online premiere
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    Shala / teacher Fundraisers

    If you are a studio owner or teacher , why not organise a fundraising event of classes / workshops? it is a great way to come together as a community talk further about this topic with your students and do yoga!

    All of your students who participated will received reward #2

    Shala / your name will be credited in ‘Made possible by’ credits of the final film.

    Includes:
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    • VIP Pre-streaming international online premiere
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    Shala Partner / Fundraisers

    FUNDRAISING EVENTS! If you are a studio owner or teacher , why not organise a fundraising event of classes / workshops? it is a great way to come together as a community talk further about this topic with your students and do yoga!

    You will be published as an official partner of this film.

    Have a testimonial about this topic and your practice in the closing credits of the documentary. We will also publish this on our social media sites and website.

    A screening licence for your Shala

    Signed A3 film poster

    All of your students who participated will received reward #4

    Includes:
    • Your Shala/name published as film Partner of 'The Yoga Industry'
    • Testimonial in the Film + on social media and website
    • A Screening License
    • VIP Pre-streaming international online premiere
    • Extended Documentary Version
    • Signed A3 Film Poster
    • Digital download of Film
    • Digital Photography book
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    Screening License & Sneak peaks

    A screening licence for the audience up to 50 people. (If you are a Shala owner this is a great way to bring your community together)

    Sneak peak short videos during the production process

    You will receive exclusive text messages updating you from the Director throughout the filming process

    Includes:
    • A Screening License
    • Exclusive Sneak Peak videos throughout the production
    • SMS updates from Director
    • Get personalised rewards
    • Two Documentary Flash Drives: ONE FOR YOU + ONE FOR A FRIEND
    • VIP Pre-streaming international online premiere
    • Extended Documentary Version
    • Digital download of Film
    • Digital Photography book
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    Co-Producer Credit

    Your name will be credited as Co-Producer' in the opening titles of the film and other publications.

    The Director will personally call you to Thank you for your contribution and chat further about the documentary.

    A screening licence for the audience up to 50 people. (If you are a Shala owner this is a great way to bring your community together).

    Includes:
    • CO-PRODUCER credit in the film
    • Your name published as Co-Producer of 'The Yoga Industry'
    • A Screening License
    • A phone call from the Director
    • SMS updates from Director
    • Exclusive updates from the Director
    • Get personalised rewards
    • Two Documentary Flash Drives: ONE FOR YOU + ONE FOR A FRIEND
    • VIP Pre-streaming international online premiere
    • Extended Documentary Version
    • Digital download of Film
    • Digital Photography book
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    Producer

    PRODUCER -- Be extremely proud to see your name in the opening titles of the documentary as Producer as well as on the Film poster and other publications.

    A phone call meeting with the Director to thank you and discuss the film further

    Be amongst the very few to be asked to give feedback during the editing process.

    Exclusive regular updates from the Director herself

    Includes:
    • Your name as Producer in the opening titles of the film
    • Your name published as Producer of 'The Yoga Industry'
    • Phone call with the director
    • Inclusion in editing process
    • Exclusives from the Director during production
    • A Screening License
    • Get personalised rewards
    • Two Documentary Flash Drives: ONE FOR YOU + ONE FOR A FRIEND
    • VIP Pre-streaming international online premiere
    • Extended Documentary Version
    • Digital download of Film
    • Digital Photography book
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Funding period

- (25 days)