We’re very grateful for distributors who purchase our games and sell them to retailers. They do an amazing job at getting tons of games to hundreds of game stores worldwide.
However, the Treasure Chest presents a unique challenge for distribution due to the manufacturing cost of these premium tokens compared to the price at which we would have to sell the Treasure Chest to distributors (the standard is 60% off MSRP). The Treasure Chest costs just as much to make as Viticulture, which has an MSRP of $60, but we don’t think that’s the correct list price for these tokens. They’re premium tokens, but still…they’re just tokens.
So instead of going the route of traditional distribution with the Treasure Chest, we’ll only sell it directly to consumers. We’ll stick with that strategy for subsequent print runs unless it doesn’t go well the first time around.