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A detailed history behind the crests of the 47 clubs to have graced the Premier League, represented by designers who support them.
A detailed history behind the crests of the 47 clubs to have graced the Premier League, represented by designers who support them.
A detailed history behind the crests of the 47 clubs to have graced the Premier League, represented by designers who support them.
538 backers pledged £20,916 to help bring this project to life.

About

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Help us Publish The Football Crest Index

£20,916

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The Football Crest Index is a new independent publication project that's set out to document the rich history & tell the stories behind the crests of the greatest clubs in world football.

The book delves into the rich history of each crest and the evolution of its design throughout the clubs history.

Birmingham City F.C. - Represented by Designer Luke Tonge
Birmingham City F.C. - Represented by Designer Luke Tonge

 

We're starting the project by focussing on the Premier League & the 47 clubs to have graced it since it's inception back in 1992. The aim then being that if this first volume is a success, we'll move into covering other leagues around the globe for future volumes.

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The Designers

To give the project a unique format & rich execution, we've pulled together 47 designers to represent their club in the book. Each spread will feature an exclusive, original piece of artwork, illustration or graphic design which that supporter feels represents their clubs identity.

Liverpool F.C. - Represented by supporter Mike Sullivan
Liverpool F.C. - Represented by supporter Mike Sullivan

 

To find out more about the designers involved in the project, links to their work & social channels check out the Designers section on our site here.

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The Editors

The past six months have seen us delve deep into researching each club set to be featured in the book. We've dedicated nights & weekends to sorting this research into concise & accurate introductions that are now set to be finalised by a host of guest editors we've pulled together to help out.

The introduction of guest editors for Volume 1 are still growing, but currently include: Tony PolandSean McGeadyDave FarthingHarry Almond, Callum McLeod & James Kirkup.

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Funding Rewards

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Print & Allowances

A large part of the research side of the project, up until now has been trying to find the correct printer to work with. Not due to the way we want it printed, but in the relationship between us & the printer. We've had quotes in from printers all across Europe, & nearly ventured into China but after much thought & debate about the quality we've set out to achieve we've gladly settled with a London based company, Leycol.

Leycol hold down an incredible portfolio, with one of our favourite projects The Recorder under their belts, they felt like the perfect fit to produce our book. With their main office also based near us in East London it also means we can go down & take a look at proceedings once we go to print.

We're currently working towards 110 pages, with allowance for any additional clubs who might be promoted to the Premier League between now & next season. Our fingers are fully crossed for Brighton & Hove Albion & Huddersfield Town to join the project.

More details on our final print spec will be released in our weekly planned project updates but as it stands we're looking at a Cover with 150gsm Munken over board, and inner pages at 120gsm Munken Smooth, Endpapers 175gsm Colorplan at a comfortable size of 16.5 x 23cm.

For more information on LeyCol and their stunning work check out their website over at www.leycol.com

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Your Money...

If successful, the funding we raise through this Kickstarter will be going directly on printing & distributing the first 400 copies of The Football Crest Index, Volume 1.

We've found our printer & know the exact cost to fulfil both an exceptional print quality along with a great distribution set up, tried & tested by ourselves on previous client projects.

170 of our initial 400 copies will be exclusively sold through this Kickstarter, direct to backers of the project. The following 230 copies will be sold & distributed through online & physical retailers with all profits going to charity.

We're currently in talks with four great charities we hope to work with including Cancer Research; The Bobby Moore Fund, Football Beyond BordersSurvivors of Bereavement by Suicide & The Willow Foundation. More information on these charities & how we plan on working with them in the future can be found on our website.

Along the way we'll be continuing to post project updates & sneak previews of the designers work across our Twitter, Instagram, Facebook & Website.

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Special Thanks...

We know we've still got a long way to go before we achieve our goal but from the very bottom of our hearts we'd like to give a huge thanks to the people who've already aided us in getting us to this point.

For Simon Lakos to coming out on two cold Sunday's to help us create our introduction video, The Modern Game, WundergolPatterns of Play & Pickles Mag for inspiring us, the fantastic support & help we've had so far through Twitter & Instagram & our place of work for being so understanding with being so tired the past six months. To our incredible designers for being so up for getting involved & to anyone whose given us advice, or recommendations along the way. May the support continue!

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Risks and challenges

We've been hard at work designing, re-designing, asking questions, going back over & re-thinking how best to layout & present such content. As we launch our Kickstarter we're in a really good position as we begin to input real content.

Time wise we hope to have all the artwork back from our designers at the end of February, with scope for any amends or feedback by mid March.

Mean whilst we'll be triple checking crest content to make sure we don't miss anything with input from fans, the clubs & across our other research channels with the aim to have a final prototype book by mid-April.

This final prototype will then be road tested, checked over with allowance for any final edits, amends, changes or additions before finally going to print in May. Hopefully, if this all goes to plan we'll have hard copies of the final product ready to be distributed to our Kickstarter funders by no later than June with expected delivery no later than the beginning of August. Just in time for the new Premier League season kick off.

A huge challenge that hit us, had been getting direct, final information from each club included in the book. Getting across exactly what we're trying to achieve has been one of the hardest aspects of the project with some clubs simply not having assets to help us out with, we've had to fend for ourselves. All research carried out will be sent to each clubs contact details we already have, & fingers crossed as the project develops we will receive more help than we've had previously. However we don't see this as a set back.

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Support

  1. Select this reward

    Pledge £5 or more About $6

    Supporter Pledge

    We've saved a page in the first volume of the book especially for this reward. Add your name to our Official Printed Supporters list and see your name in the stars! Well, print.

    Includes:
    • Your name will be added to our Printed Supporters list
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    Pledge £16 or more About $20

    50% Off 1x Copy

    You will receive one of the first hard copies of the book with a 50% discount swiped off the full price.

    We'll also email you a digital copy of Volume 1 & add your name to our Printed & Digital Supporters List.

    Includes:
    • Your name will be added to our Digital Supporters list
    • Your name will be added to our Printed Supporters list
    • Digital Download of The Football Crest Index Volume 1
    • The Football Crest Index - Volume 1
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    Ships to Anywhere in the world
    Reward no longer available 50 backers
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  3. Reward no longer available

    Pledge £32 or more About $40

    1x Copy

    You will receive one of the first hard copies of the book at the final Kickstart cost.

    We'll also email you a digital copy of Volume 1 & add your name to our Printed & Digital Supporters List.

    Includes:
    • Your name will be added to our Digital Supporters list
    • Your name will be added to our Printed Supporters list
    • Digital Download of The Football Crest Index Volume 1
    • The Football Crest Index - Volume 1
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 410 backers
    £
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  4. Reward no longer available

    Pledge £60 or more About $75

    x2 Copies - The Book & Digital Download

    You will receive two copies of the book and we'll also email you two digital download links of Volume 1 alongside adding your name to our Printed & Digital Supporters List.

    Includes:
    • Digital Download of The Football Crest Index Volume 1
    • Your name will be added to our Digital Supporters list
    • Your name will be added to our Printed Supporters list
    • The Football Crest Index - Volume 1
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 20 backers
    £
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  5. Reward no longer available

    Pledge £75 or more About $94

    Official Sponsor + 1x Book

    For a small fee you can become an offical sponsor of the book with your brand logo, wether that be a blog or company added to the Sponsor section in the book.

    Includes:
    • The Football Crest Index - Volume 1
    • Your name will be added to our Digital Supporters list
    • Digital Download of The Football Crest Index Volume 1
    • Your Name or Company Logo added to our Sponsors section
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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 20 backers
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Funding period

- (40 days)