About this project
There are over 500,000 items listed on Folksy each year by around 15,000 designer makers. This is just a fraction of those produced in the UK as a whole. However, the life behind these beautiful hand crafted products is rarely seen.
This is a photographic project revealing the hidden world of craft through thirteen products and their designer makers.
The photographic work has already been done and a prototype book designed. This kickstarter is to fund the production and publishing of the 1st edition book, shipped in the UK in time for Christmas.
India Hobson has spent the last 16 months photographing a selection of thirteen crafts-people who sell their work on Folksy. The story is of their lives, through their homes, their processes and their materials.
Revealing Craft is a photographic project, about the how slow stuff gets made, the things that take time, skill and effort. It is a largely invisible world of small home studios, spare rooms and kitchen tables and of expert techniques learnt over thousands of hours of practice often handed down from generations.
You can be part of the story. India, Folksy and dust are coming together to create a beautiful printed work, revealing craft in the UK, for you to own.
This Kickstarter project to publish the work is the beginning of a wider look at craft in the UK from which we hope to publish a series of books together. The first book will tell the life behind the work of each of the thirteen designer-makers as well as India's narrative on her meeting with these people in their homes.
Hi. That's me, above. I studied photography at the Manchester School of Art and immersed myself in the studio to make friends with the light and the library since then have strived to make honest, considered images that are instantly recognisable as mine. The work I do spans genres from fashion and editorials for the likes of Vogue.com, Fashion156 and Oh Comely Magazine, to portraits for Nike and artwork for musicians, as well as independent designers and makers.
My relationship with Folksy grew from a mutual interest in the people behind the objects they produced. The ambition to create an object of beauty is a personal goal of mine which makes Revealing Craft all the more important to me.
Folksy.com is the home of craft in the UK, with a community of around 15,000 designer-makers and a stock of over 150,000 items for sale and around 300,000 visitors a month. We love the making of things as much as the products themselves. As the products are made beautiful and visible the making of them is a hidden world that exists away from the high street in small home studios and on kitchen tables, enabled by years of learning often shared from one generation to the next.
Finding India's work on Instagram in 2011 and then realising she was in our home town of Sheffield and had a similar love of craft, was the start of this project; telling the visual story of these invisible worlds.
du.st make the best printed works in the world. Patrick and his team are renowned for being the go-to people for print.
Established 2000 in Sheffield, UK, dust has worked internationally with creative practitioners and artists from a wide range of disciplines, producing design for output, including printed matter and books. From fine editions of one, to runs of many — bound and unbound — printed relief, offset, screen print, letterpress and stencil — eye, hand, head and heart — form, text and image.
Revealing Craft presents a great opportunity to work with Folksy, a vibrant community of makers and crafts people. Also for us to collaborate with photographer India Hobson, whose work we have admired for some time. We are excited to see how this one develops.
There are thirteen designer-makers in Revealing Craft each one chosen by India (yes, James does say 12 in the video but we snuck another one in!).
Geography played a role in the decision of who to work with (using public transport from Sheffield was the brief), as did the type of craft they practice - getting a variety was important. The thirteen designer-makers are:
Pledge #2 Images for Print
Book and Costs
The book is itself being crafted. It's a bespoke edition, made from newsprint, a beautiful and tactile material. The cost of the book reflects the production and postage costs. We need to do a minimum print run of 500 which dictates the cost of the project and our goal (without costing in any of our time!). We could have cut costs and released this as a standard format soft bound book. That wouldn't have been special. Let's do special!
As an aside we're hoping to include the name of each active designer-maker on Folksy in the book. For whilst this book focuses on just thirteen people there is a whole community of people behind these thirteen, using their skill and effort to craft beautiful things.
Risks and challenges
India has been working on this project since July 2012. We have collated a beautiful collection of over one thousand images of thirteen craftspeople and their lives to select from. We have a prototype book and have liaised with suppliers to get costings and dates for all the materials needed. dust have identified back ups if any problems occur with suppliers and we've built in a suitable buffer to cover unexpected costs with materials.
What we know we don't know:
1. Whether the Post Office will strike and your pledge will get held up on its way to your letter box!
2. If the book will fit through your letterbox. It should. We'll post details of the exact size as soon as we know.
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