About this project
The 10-Year Hoodie Is...
1 - A Super Premium, unisex sweatshirt made with only the finest of materials. It'll grow into you the way your favorite sweatshirt should — getting softer with wear, keeping you warm and snuggly, and stacking up stories along the way.
2 - Built for life, guaranteed to last at least a decade and backed with FREE mending! Every stitch tells a story — put it through its paces and it'll actually get better, more interesting, and more unique over a lifetime of wear.
3 - A battle cry: Not everything should be disposable. Companies have systematically lowered your expectations to the point where it's hard to know what to expect anymore. But it ends here.
4 - 100% Made in America. The tags, the labels, even the fabric (all the way down the yarn and the cotton it's made from) are domestically produced.
5 - Sold direct. Premium sweatshirts cost anywhere from $130 - $190+ in department stores. Cheap ones are only a few bucks less. And that's without the guarantee, domestic production or free mending, of course. Flint and Tinder is cutting out the middleman to keep the price to just half of what it should be.
It starts when the Flint and Tinder team overheard a conversation in a factory we were visiting. Someone was talking about using coarse thread with delicate fabric. Doing this accelerates the process of wearing holes into a garment as it goes through the dryer time and time again.
In the manufacturing industry, knowing that something will need to be replaced instead of fixed is known as "planned obsolescence." Increasingly it's become the norm.
It doesn't have to be this way though — far from it. Eager to prove a point, send a message, and make a sweatshirt that could last a lifetime (the way your favorite sweatshirt should), we set out to make a premium piece that's so well constructed customers would rather have it mended (free of charge, of course) than replaced.
We'd like to think we've done just that. It's more than a sweatshirt though; it's a battle cry. Not everything should be disposable. It's time to buy less, but get more!
The 10-Year Hoodie is available in the following colors:
Flint and Tinder's 10-Year Hoodie was designed in a slim, modern fit (nearly identical to that offered by JCrew).
It is unisex, but the female model shown at the top is wearing a medium, not the small she normally wears. (Currently, we've only made samples in medium, as soon as enough people order we'll begin producing them in all sizes, so you can see before selecting size.)
We'll get your size and color selections after the funding period has closed. Rest assured though, we'll have a detailed sizing guide for you to reference at that time to ensure the perfect fit.
SUPERIOR COMFORT & DETAILS:
NOTE: By popular request, the leather pull on the zipper is now optional. We'll get your preference at the end of the funding period. We've scoured the globe for a rare 100% cotton18 oz. all-weather knit, one with a tight enough weave to last a lifetime, but where the yarns were spun in such a way that it will actually get softer over time. The fleece we chose is made of 3-end yarns, which means 3 separate yarns are spun together to create a stronger quality. Best of all: We found the last standing manufacturer of this fabric right here in America!
We chose a custom raglan style sleeve for comfort and full range of motion, without bagginess. (Go ahead, put your arms above your head - see how the waist-line barely comes up? That's raglan for you.)
The 3-piece lined hood and kangaroo pockets are oversized, and the fabric around the zipper "kisses" (covers the teeth without getting in the way) so you'll stay cozy for years to come!
By popular request, we've now added an inner pocket!
It measures 5 in. x 7 in. That's deep enough to tuck an iPhone 5 in an extra large case with room to spare. The pocket will include bar tacks on all stress points for maximum durability. Throw your wallet in there, or your keys on a run, and you'd literally have to hang upside down on the monkey bars to have them jostle free!
Seams, even at stress points, are made by bringing the pieces of fabric together, pushing both exposed edges inwards, then sewing them together with a single needle. THE PROBLEM: Once a single thread or stitch is broken, the whole thing unravels. Outward pressure on the seam accelerates the process.
All stress seams are reinforced with a mock safety stitch for extreme durability. We begin by overlapping the pieces, then sewing it down on both exposed edges (first with a cover stitch, essentially a series of tiny knots that if broken along their chain maintain integrity elsewhere, then a double-needle) to make sure they're never coming undone. It's flat on the inside, and looks almost like piping on the outside. You will not find this on lesser-made garments.
The cuff and sweep are made of a heavy-weight ribbing with Lycra to retain shape and create better recovery.
We've added a custom F+T zipper pull to an industrial zipper that is reinforced with heavy-duty twill tape for long lasting wear.
Over time, every stitch tells a story. As the years go on, this sweatshirt will become more and more unique, comfortable, recognizable and your own!
Sure, we've made it to last a lifetime and are guaranteeing it for the next decade, but we'll also mend it free of charge should life ever get in the way. What exactly does that mean? If your hoodie rips, tears, or otherwise comes apart at the seams, send it back to us. It's not that it's so cheap we can replace it, it's that it's so well made, we'll make it whole before returning it to you!
You'll have two choices: Contrast thread or thread of the same color.
Flint and Tinder began life with just one guy, Jake, noticing that all of the underwear in the underwear aisle of major department stores seems to have been made in other countries. He put the video above on Kickstarter, and 30 days later had sold several times his original goal.
Today, Flint and Tinder is a team of 5. We are America's first and only premium, high-volume manufacturer of men's underwear. We'd love to add a premium sweatshirt to the line.
To make the minimums required to get production going, we need 1,000 people need to raise their hands and tell the world it's time to buy less but get more!
THE FINE PRINT:
There's really not much fine print - if you send the thing back to us, we'll fix it and send it back to you. Return postage is on us (that is to say, shipping back to you once you've shipped it to us for mending), but give us a heads up before dropping it in the box. Also, international customers will have to pay shipping both ways (last time we did this, just shipping a single package to Dubai cost $60. In cases such as those, we reserve the right to ask for a bit more to ship the sweatshirt out in the first place, once actual and final shipping costs have been calculated. Unfortunately, this can't be done in advance as shipping costs vary by country and Kickstarter doesn't tell us where you are until after the funding period has closed. We will not be making money on shipping though and will be transparent about these costs). We cannot fix stains or lost strings.
Thank you SO much for the support! We will not let you down.
Risks and challenges
This isn't our first Rodeo.
In May of 2011, Flint and Tinder went on Kickstarter asking for support in setting-up America's first high-volume, premium men's underwear production. We wound up selling nearly 10 times the amount we'd planned on selling (close to 30,000 pairs when it was all said and done) making us, at that time, the top Fashion Kickstarter of all time.
Producing anything, let alone your first product, at high-volume poses a number of problems. Still, 4 months later, having kept over 100 people working for 120+ days, we shipped the complete order!
On top of that, we were able to provide top-notch customer service to our backers... even in an industry (underwear) not traditionally thought of as having customer service at all.
This time around we've limited the quantities available for order. This alone should cut most of the trouble spots out of what lies ahead. Beyond that, we're actually able to work now with vendors we've been working with for months. So we're not starting from square one. True, they've never made sweatshirts (up until now, we've only made underwear, t-shirts and socks), but we're confident we can pull it off.Learn about accountability on Kickstarter
We've been telling people that to hit the kind of scale required to even get to break even on a project like this, we have to limit the options to just what's listed. But having been asked this question several times now, if you'd rather we shipped your hoodie sans tag, it shouldn't be a problem. Simply let us know when you receive your survey at the end of the funding period and it shouldn't be a problem.
Never you fear, you didn't miss the step where we take your order... that part happens at the end of the funding period. Once we get there, we'll get your address, size, and color selections. We're going to go above and beyond to be sure you've got all of the detail you need to get it right. We're working on getting fabric samples in each color for you to look at, key measurements for each size available and, just to be sure, a photo matrix of people of all different heights and weights in various sizes.
We can do it and we are doing it. We're asking for a few bucks extra ($20 for a single sweatshirt, $25 for a two pack) and, in some cases, might wind up asking for a bit more than that even (last time around, shipping underwear to Dubai which we only charged $10 for, wound up costing $60+). Another thing you might want to consider though is what the import fees or duties will be on your end. These vary by country and we can't cover them. One other important thing: While we're saying that for US customers if/when you send it to us for mending, we'll mend it and return free of charge (meaning we paid for the shipping only inbound and we pay for it the other way) for international customers we're going to have to ask that you cover it both ways.
Our production manager keeps saying that replacing the zipper is the single most expensive thing that could happen and we shouldn't cover it. But even trying that doesn't sound the way we want it to. So YES, if the zipper fails somehow, we'll fix it. One bit of fine-print there, as we can't guarantee that YKK (the maker of the zipper) will always have the same hardware available to order, we might have to replace it with a slightly different zipper. But even that will be fun.
Right now, the plan is / was that the patch is separate. Then we thought - wow, if enough people order it, maybe we could figure out a way to throw it in with the sweatshirt without losing money (assuming we could get the price down) - but now, with so few people ordering it at all, we might not even make the minimums for the patches at all. Tell you what, if you'd like a patch to go with the hoodie, just add $5 additional to your order (per patch) and let us know on your survey at the end that that's what the money is for. We'll take care of it from there. Hopefully this means more people will wind up with the patches - they really do look great!
The GREAT news is that the patches are fusible, so you can simply iron them on yourselves! No sewing required.
We’re not a lot of Kickstarters. We’re also not in the business of saying “no.” We are, however, in the business of being fair. We’re going to go above and beyond to be sure you have an insane amount of information before ordering, but in case you get it wrong, you can return your unworn hoodie and we’ll send you another once we’ve shipped everyone else’s (we want to make sure everyone has theirs though before we start swapping them out).
The short answer is, it's probably not in the cards. The long answer is, well, long.
It starts with knowing that even after we have made the minimums required to get production of the sweatshirt going, we still don't really make money on the hoodie. We knew that going into this project though. And we're OK with it. We thought it was important enough to do anyway.
The point of this garment—at least to us—is more than a sweatshirt. It's a way of telling people that as a consumer you have the right to expect more out from the companies you buy from—like in the old days. And we're eager to lead the charge.
But now that the volumes are so much larger than expected, shouldn't we have enough quantity to hit the volumes required to add more colors and styles? We could, yes. But complexity is scary. Already between our 7 sizes, 5 colors, and the option of having a leather pull tag or not, we've got 70 versions! The more complex we make it, the more room there is for error. And we want to be sure we get everything right to give you the best experience possible.
Saying that if we sell $10,000 more we can add some fancy option just doesn't feel right. That said, we ARE looking into everything that's been suggested in the comments section. We'll keep you posted as we find out what's doable and what's not in the days/weeks ahead. Thanks again for your support. We're all going to work really hard to make you proud. We will not let you down.
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