This is a fun one… The name comes from something the first (and only) venture capital firm – banker-types who invest in businesses – we went to for money said. After a lengthy presentation regarding our plans to “reignite American manufacturing by offering higher-quality products at competitive prices,” the guy on the other side of the table said, “the only way to reignite American manufacturing is with a flint and tinder.”
It was his way of saying he wouldn’t invest. It’s also a bit of a misnomer – it takes flint and steel to make a spark, though tinder will help get you fire from there. But it also has a ring to it. Sometimes even rejection comes with a silver lining.