Luxuriously rugged yet refined Premium Men’s Underwear; Sparking a revolution in American Manufacturing the old fashioned way. Read more
This project was successfully funded on May 22, 2012.
About this project
Flint and Tinder is ...
1. Highest quality ingredients for SUPERIOR COMFORT and DURABILITY
2. 100% Made in America - SUPPORTS USA ECONOMY
3. Fairly priced
... help support by making this your next pair of underwear today.
Thanks for checking out my project.
It’s been a wild ride, starting with my noticing that all of the underwear currently on sale at major department stores comes from other countries… and the vast majority is made with poor materials.
Before I knew it – and without much prior-knowledge – I was trying to find a US factory to make the superior product I had in mind. So far, so good.
I've got the designs, sourced the fabrics and findings, and found a factory that needs this product as much as I need them... I just need $30,000 to get it going.
Please support at whatever level you're comfortable with. We'll pay you back with some really fantastic underwear, crafted for comfort with super-high quality materials you’re going to love. If you’ve got the time though, be sure to read the info below as well, it’s wordy but worth it.
Ready for the best bit? Beyond this opening order, for every 1000 pair we sell per month, 1 full-time job is literally added back to the assembly line. Amazing, right?
Thanks for your support. - Jake
AND NOW, A LAST MINUTE EDITION: We've added shirts to our line.
You asked for it, you got it! Flint and Tinder 100% Supima cotton, double soft-washed, Tagless Tees in two great styles: V-Neck and Crew Neck. Comparable shirts retail from $45 to $85, and go up from there. PLEASE NOTE: Shirts only come in white at this time. They're coming in the same S, M, L, XL, and XXL as the undies (even larger sizes to follow soon after our proper launch).
A few questions you're likely to ask...
What makes this underwear better than the other stuff out there?
We started with the highest quality materials for an unbelievable level of comfort, then spared no expense making sure the construction was built to last.
The goal is that, from the minute you first put them on through a lifetime of washing, you can feel the difference. That they were made in America should be the icing on the cake.
PIMA cotton vs SUPIMA cotton; What’s the difference there?
PIMA cotton is some of the finest cotton on earth. It has extremely long, silky fibers that when properly spun produce a breathable, soft yet durable yarn. But garments labeled PIMA are known to have as little as 5% PIMA, with the remainder of the fibers coming from lesser, easier to produce cotton strains.
SUPIMA is a trademarked term referring only to American gown PIMA cotton. Using this term requires a license in which the governing body, which closely monitors and licenses every step of the process, certifies that 100% of the cotton used is SUPIMA.
Flint and Tinder only uses SUPIMA cotton.
Lets talk design...
Yes, lets. We started by incorporating every feature you’d find on the most expensive pairs of underwear. With each prototype, we stripped away a little bit more, until we were left with a perfectly balanced garment; Simple in design, rugged in construction, refined in our selection of top-notch materials.
Where does the underwear I’m wearing right now come from?
Hard to say without looking at your tag (even a single brand
often manufactures in several different countries). Of the underwear available
on shelves in Manhattan, here’s what some of their tags say:
2(x)Ist — Thailand
A/X — Peru
Adidas — Indonesia
American Eagle Outfitters — Macao
Banana Republic — Indonesia
Boss Orange — Egypt
Brooks Brothers — Thailand
BVD — El Salvador
Calvin Klein — Vietnam
Clayborne — Pakistan
David Beckham/H&M — Cambodia
Diesel — China
Emporio Armani — Thailand
Fruit of the Loom — Vietnam
Gap — Indonesia
Hanes — India
Hugo Boss — China
Izod — China
J. Crew — China
Jockey — India
Joe Boxer — China
Kenneth Cole — Thailand
Old Navy — India
Pact — Turkey
Polo / Ralph Lauren — El Salvador
Stafford — Thailand
Tommy Hilfiger — Indonesia
Under Armor — Cambodia
Uniqulo — China
Wrangler — China
etc. etc. etc. Only one comes from the US– American Apparel, but it's not hugely comfortable, isn't made of premium materials, and falls apart in the dryer over time.
Will buying Flint and Tinder create American jobs?
You bet your ass it will! And not in some vague way either…
The factory I'm working with is family owned and operated. It’s over 100 years old. Just before the recession hit, they moved into a larger facility and invested in some of the capital improvements shown in the video (solar power etc.).
At that time they had 300+ employees and were hoping to double or triple in size. When we started this project however, with the economy in free-fall, they were down to just 90.
They’ve agreed to learn to make this new, high-end brand of American-made underwear. Here’s the fun part though: For every 1000 pair we sell per month, 1 full-time job has to be added back to the assembly line. Hopefully, with your support, it will help them keep the doors open.
Wait, how can you make a product here in the US (where labor costs are higher), using better materials, and still charge a competitive price?
Great question. It’s hard, but not impossible.
1—Flint and Tinder will sell direct to consumers through our own website. This will avoid the 100% mark-up most stores add to products.
2—The next stop is wholesale, but with almost no mark-up on our end, making the final retail price about the same as what we sell them for online. Why would we sell our product in a way that lets stores profit while hardly making anything on the deal ourselves? Simple: It’s going to allow us to create an American alternative that sits on shelves right next to it’s foreign-born competitors at a competitive price. Doing this supports our manufacturing partners (as they’ll get to make more underwear), but it’s also good marketing since many customers like touching products in a retail environment that they later order from the web (meaning we’ll get to sell more underwear online too).
This is a fun one… The name comes from something the first (and only) venture capital firm – banker-types who invest in businesses – we went to for money said. After a lengthy presentation regarding our plans to “reignite American manufacturing by offering higher-quality products at competitive prices,” the guy on the other side of the table said, “the only way to reignite American manufacturing is with a flint and tinder.”
It was his way of saying he wouldn’t invest. It’s also a bit of a misnomer – it takes flint and steel to make a spark, though tinder will help get you fire from there. But it also has a ring to it. Sometimes even rejection comes with a silver lining.
Sure do. The reward levels were set with US shipping in mind though, but add $10 to your total donation and we should be good. Please also note that, as tariffs and import fees can vary by country, they are not covered either. You might want to look them up in advance before ordering.
We’ve gone as far as we can on this project with the funding we’ve got. One thing we haven’t done yet however are the “Lab Dips”… this is where we dye the fabric and test to be sure it holds the color for years (as planned). Making samples in color is also part of this stage. We’ll send pictures of the actual garments in each color before shipping though so you can choose, but that probably won't happen until after the Kickstarter ends.
No. It’s half the money though.
We’ve got a donor who understands the importance of making high-quality goods in America to agree to match the dollars raised through Kickstarter dollar for dollar. It’s amazing really; it means each dollar you donate is going to pull double duty!
That part comes next. Assuming the funding goal is met, you'll get a survey to collect that info just before we ship.
Pledge $5 or more
You get our undying gratitude… PLUS: We’ll send you a limited edition set (3 boxes) of Flint and Tinder matches (we're calling them Tinder Boxes) shipped right to your door. Leave ‘em around to let friends and family know you appreciate quality and support America. Together we can spark a revolution.
Hat tip to www.Swiss-Miss.com for the idea!Estimated delivery:
Pledge $15 or more
You get 1 pair of premium men’s BRIEFS, BOXERS, or BOXER-BRIEFS, in the color and size of your choice, shipped anywhere in the US.
BONUS: We’ll throw in a box of matches too.Estimated delivery:
Pledge $36 or more
You get 3 pairs of premium men’s BRIEFS, BOXERS, or BOXER-BREIFS in the 1 COLOR and size of your choice, shipped anywhere in the US.
BONUS: We’ll throw in a bunch boxes of matches too.Estimated delivery:
Pledge $36 or more
NEW OPTION (5/17): 1 SHIRT & 1 PAIR OF UNDERWEAR.
You get 1 PREMIUM T in the style and size of your choice, plus 1 pair of premium men’s BRIEFS, BOXERS, or BOXER-BRIEFS (trunk length or standard) in the COLOR and size of your choice, shipped anywhere in the US. BONUS: We’ll throw in a some matches too. This is the perfect way to sample a variety of great American-made wears.Estimated delivery:
Pledge $75 or more
You get 7 pairs of premium men’s BRIEFS, BOXERS, or BOXER-BREIFS in ALL 7 COLORS (one of each) in the size of your choice, shipped anywhere in the US.
BONUS: We’ll throw in a bunch of boxes of matches too.Estimated delivery:
Pledge $75 or more
NEW OPTION (5/17): 2 SHIRTS & 3 PAIRS OF UNDERWEAR.
You get 2 PREMIUM T's in the style and size of your choice, plus 3 pairs of premium men’s BRIEFS, BOXERS, or BOXER-BRIEFS (trunk length or standard - pick just 1 style please for all 3 pairs) in the COLORS (could be multiple) and size of your choice, shipped anywhere in the US. BONUS: We’ll throw in several boxes of matches too. This is the perfect way to round out your collection with a variety of great American-made wears.Estimated delivery:
Pledge $125 or more
You get an ASSORTMENT PACK OF YOUR OWN DESIGN consisting of 12 pairs of premium men’s BRIEFS, BOXERS, or BOXER-BREIFS (you can pick how many of each) in WHICHEVER OF OUR 7 COLORS YOU CHOOSE (all one color, a few of some but none of another, whatever makes you happy) in the size of your choice, shipped anywhere in the US. Makes a great gift for a guy in need of an upgrade! BONUS: We’ll throw in a bunch of boxes of matches too.Estimated delivery:
Pledge $125 or more
NEW OPTION (5/17): 3 SHIRTS & 6 PAIRS OF UNDERWEAR. A make-your-own collection-type mixed pack. You get 3 PREMIUM T's in the style and size of your choice, plus 6 pairs of premium men’s BRIEFS, BOXERS, or BOXER-BRIEFS (trunk length or standard - pick as many styles as you like) in the COLORS (could be multiple) and size of your choice, shipped anywhere in the US (just one address please). BONUS: We’ll throw in several boxes of matches too. This is the perfect way to round out your collection with a variety of great American-made wears and/or share the joy with friends and family.Estimated delivery:
Pledge $3,600 or more
1 backer Limited (4 left of 5)
You get 365 pairs of premium men’s underwear. That's enough to wear a new pair every day for a year!
Each will come individually boxed and can be given as gifts as we will gladly send you assorted sizes, styles and colors, per your specifications. And loads of matches.
This isn’t a joke though; it’s an opportunity. Select this option and sleep easy knowing you’ve literally given almost 4 people jobs this month!
BONUS: Our website (and hopefully stores one day) will feature a Wall of Heroes. On it will be pictures of the people and things that inspire us – Rocky, the original Ford Bronco, etc etc… and YOU! We’ll even pay to have a classy portrait taken at your convenience.Estimated delivery:
- (30 days)