About this project
Flint and Tinder's Denim on Demand is...
1 - An incredible value. Jeans made using these materials, craftsmanship and quality often cost hundreds of dollars, even when mass produced overseas.
2 - A smarter way to shop. Why pick from the pile no one else wants like in a store - or pay extra for the ones they made but aren't going to be able to sell - when you could have a custom pair made just for you!
3 - A better way to manufacture - right here in the USA! By retooling our American denim factory for this kind of bespoke making, we can shorten the supply chain, add value, and build a stronger connection between buyers and makers all at once.
4 - A game changer. No more competing with fast fashion. Let's slow down, make things worth keeping, back them with a better level of service and change the game!
5 - Backed with our BONUS BUY-BACK PROGRAM.
Because jeans like these are engineered to get better with time, if after a year of wear, you decide you'd rather have a new pair, we'll credit you back 50% of what you paid towards the new ones when you send the old ones back.
Why? Jeans like this actually increase in value when properly worn in! It would be our pleasure to find them a new home.
Jeans like this, even bought off the shelf and/or made overseas routinely cost $200+. These guys are made in New York's oldest jeans factories using only the highest grade materials.
How do we do it for so much less without cutting corners?
By eliminating waste in our supply chain, there's no more picking from the pile no one else wanted like in a store, and you're not paying more to help cover the costs of the ones we make but can't sell either. It's a smarter way to shop and a better way to make things.
Best of all, these are your jeans not ours, made just the way you love them all the way down to the smallest of details.
For now, we're featuring 3 incredible selvedges: Cone White Oak 13.5 oz 1968 Indigo Memphis made at Cone's world famous White Oak mill in Greensboro, NC. Cone White Oak 13.2 oz W966 Black made at Cone's world famous White Oak mill in Greensboro, NC. Kuroki 12.9 oz Jetsetter Gray imported from Japan where the finest "novelty" selvedges of this nature are made.
BONUS: We've just got the very last shipment of Cone's 12.75oz Natural selvedge that will ever be produced. Once it's gone, it's gone. Because of the limited supply, only 400 pairs are being made available at this time. It's a unique product, with a red, natural and blue edge, that's going to make for a truly incredible pair of jeans you're going to love.
What is selvedge denim? High quality selvedge denim like the ones we're offering are made on narrow vintage shuttle-looms and feature continuous yarn construction. It makes for a tighter weave, finished at both edges with a contrasting stripe that jeans enthusiasts prize.
What makes it better? Raw selvedge, like we're offering, takes less maintenance (we encourage you to go months before your first washing and, even then, months or years between there-after) as the denim will stretch, mold and contort to your body more and more with every step getting better with age. Creases at the back of the knees and just below the front pockets greet you like old friends.
How will I know which fit will fit me best? Never you fear; while we're asking you to select your denim now (so we can get the mills spun-up) we'll send you all of the info, measurements, and pictures needed to find your perfect fit when it comes time to order after the funding period closes.
What sizes will be available?
For men, we're offering a huge spread, so even the hardest to fit guy will find his perfect match. Waist sizes: 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42. Inseams: 30, 32, 34. THE BOYFRIEND JEAN (a boys cut designed for a women's body) will be available in waist sizes: 26, 27, 28, 29, 30, 31. Inseam: 26.
Worn Antique Brass - (this comes standard - let us do the picking and this is what you'll get, custom customers could have this, or the other options).
Silver Oxide - Same custom Flint and Tinder design as the antique brass for both the button and rivets, but with a smart distressed white-wash over top.
Rally Red Rubber Plated / Daytona Yellow Rubber Plated /F&T Blue Rubber Plated - Super modern. Super bold. Super unique. The unique hand-feel of rubber over top of metal is something you're going to love.
The Raw Split Hide -As your denim changes, so too will your untreated leather patch, picking up a patina that tells the story of where you've been. This is the standard; Let us do the picking and this is what you'll get. Customers selecting "extra custom" could have this, or the other options.
Gunmetal Gray- A modern elephant gray made of fine top-grain leather.
Burnt Orange - A bold orang-y high brown made of fine top-grain leather.
Deep Brown - The timeless standard. Back when Levis used authentic leather as their standard issue, this was one of their early favorites.
"Flint and Tinder, Crowd-Sourced Clothes You Can Be Proud Of" - This is the standard; Let us do the picking and this is what you'll get. Customers selecting "extra custom" could have this, or the other options.
Not Made In China - Designed by Brooklyn designer Daniel Blackman.
Good Guy To Know - By backing Flint and Tinder in our mission to reignite American manufacturing through better goods and service, this is exactly what you are. Why not let the world know?
First samples of SLIMs in all 4 currently available denims. More pictures, showing various hardware/denim/fit combos coming soon!
Looking for more details on fit?
The easiest way to order is simply to pick the fit that looks best to you and letting us know your preferred waist and inseam. From there, we'll take care of the rest.
Want to know how the garment itself will measure? We've come up with the handy charts below.
Risks and challenges
We've made 5,000+ jeans the regular way before deciding to attempt this new manufacturing model and convincing our factories to give it a shot if people were interested.
Beyond that, we're no strangers to Kickstarter and what it means to deliver on a promise. With your support, we got an American t-shirt factory making premium men's underwear and kept 100 people working for 3 months in the process. Check it out here: https://www.kickstarter.com/projects/jakehimself/flint-and-tinder-premium-mens-underwear
We also fired-up the 10-Year Hoodie, a sweatshirt designed to last a lifetime and backed with a free mending service. We sold about 11,000 more sweatshirts than expected, but got all of them shipped within the shipping window we promised (just a bit out of order). Check it out here: https://www.kickstarter.com/projects/jakehimself/the-10-year-hoodie-built-for-life-backed-for-a-dec
Bottom line: Each project brings its own risks - especially as each project is our first attempt at that product and/or system for everyone involved - but know how hard all of us are working to make it a great experience. If/when any bumps arise, we'll let you know, but with 3 factories ready to rise to the challenge for this project, we don't anticipate many issues.Learn about accountability on Kickstarter
Please reference the update section of our Kickstarter page for frequently asked questions or email us directly at email@example.com for any other inquiries.
Yes, these are two very different ideas. What Denim on Demand is doing is allowing you to select all of the various options that go into the product you purchase. Multiply Fit x Size x Length x Hardware Options x Leather Options x Graphics and you’ll see there’s over 8,000 unique combinations your jeans could be.
This is essentially how it works when you order a car from the dealership and pick your engine, leather, and options package. The dealership calls the factory, who assembles the vehicle just for you. It doesn’t mean they re-engineer the car from scratch though - that would be “bespoke.”
Bespoke is an often confused term. In fact, most suits, even the ones custom made for you are “made to measure” (made to order they would say in the car model above) like Denim on Demand and not “Bespoke”
In “custom” or “made to measure” model your tailor shows you fabrics and fits, selects your size and maybe even some other details, then calls the factory (either in Asia or Europe) who make the suit and ship it back ulnhemmed at a few key points which your tailor then fits and sews for you.
If it were bespoke, the tailer would hand build you a new suit pattern from scratch… it would also take several fittings (often 5+) to get it right as he’s essentially reinventing the wheel. If you can find a true Bespoke suit costing anything less than several thousand dollars, you’re looking at a bargain.
Regardless, if more items (and in particular clothing) were created using the “made to measure” model, it would open up a lot of opportunities. There would be less waste. You would want the supply chain closer to the end user for timely delivery (manufacturing would want to be done in the USA to serve American customers). And you wouldn’t be as beholden to the style choices of a select few… who are likely to change them annually to get you to buy more.
Denim on Demand is our first attempt at gauging the interest in this kind of thinking.
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