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A photographic document of the remaining Pie and Mash shops in London. A limited edition photo book with only 100 signed copies.
101 backers pledged £2,073 to help bring this project to life.

About

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£2,073

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A photographic document of all the remaining Pie and Mash shops in London. A limited edition photo book with only 100 printed copies.

As part of Kickstarters MAKE/100 project we are limiting our campaign to 100 backers. 

Pie and Mash London is a documentary of London’s historic pie and mash tradition. Pie and mash is a traditional London working-class food, originating in London. Pie, mash and eel shops have been in London since the 19th century, and are still common in East and South East London and in many parts of Kent and Essex.

The aim of this project is to fund the printing of 100 limited edition A5 landscape books. We will make 100 signed copies available to backers of this kickstarter campaign. When it has been successfully funded we will print an extra 30 unsigned and unnumbered editions and donate them to each of the pie and mash shops as reference copies.

Why this? Why now? 

In 2015 Jake Green and Simon Poon Tip decided to collaborate to produce Pie and Mash a film as part of the 32LDN creative project. During that documentary project Jake took stills at each shop, documenting each exterior. The result is a limited edition collection of photography that serves as a directory of pie and mash shops in London and a printed accompaniment to the film they produced.

As life-long inhabitants of London, Simon Poon Tip and Jake Green have witnessed the continued development of the city over the years, something that inspired them to capture this freeze frame in pie and mash history. Since shooting the film between 2014 and 2015, four of the featured pie and mash shops have closed down. They have been included in this printed edition as a reference to the changing face of London’s pie and mash culture. 

A mock-up of the letter pressed cover
A mock-up of the letter pressed cover

This limited edition photobook designed by the Bread Collective will have an editorial contribution from John Rogers and hand printed letter press editions by Russell Frost of Hooksmith Press.

The book itself will be digitally printed and saddle stitched by Park Communications with a GF Smith cover in Lockwood Green Colourplan and a title hand letterpressed in black ink on the cover. 

A mock-up of the gold foiled cover
A mock-up of the gold foiled cover

The book will consist of 40 pages including 30 B+W images of the exterior of every single remaining pie and mash shop in London.

John Rogers is a writer, film-maker and author of This Other London - Adventures in the Overlooked City.

Bread Collective are an award-winning design collective based in East London.

Russell Frost is a letterpress artist running Hooksmith Press, a small letter press shop based in East London.

Jake Green is freelance photographer based in London, author of The Bookmaker’s Studio

Simon Poon Tip is a D&AD and BRIT award winning creative producer.

32LDN is a project directed by Simon Poon Tip that aims to collectively build a picture of today's London, through the participation of people from all walks of life.

We would also like to thank www.pie-n-mash.com a great resource for us while we were planning our documentary.

 

Tower Bridge pie and mash shop. Opened in 1892.
Tower Bridge pie and mash shop. Opened in 1892.

 

A layout example of the final book
A layout example of the final book

 

The names of all the shops included
The names of all the shops included

 

Risks and challenges

There aren't many risks involved in this project, other than if you’re too slow in getting hold of a copy of this lovely little short run first edition then you risk missing out.

All the pictures have been taken, texts nearly written, all layouts designed. It is VERY unlikely that anything will go wrong. This book will be printed quickly digitally and then painstakingly hand letter pressed by Russell Frost or hand gold foiled. If we don’t get funding then who knows when this collection of historic images will get published.

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Support

  1. Reward no longer available

    Pledge £10 or more About $13

    Early Bird Signed First Edition

    As a legendary early backer you will receive a hand letter pressed first edition of the book for only £10 signed and numbered. You will also be thanked in the book credits as being a contributing backer. Thanks!

    Includes:
    • Signed and Numbered Edition
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    Pledge £12 or more About $15

    Signed First Edition

    Sooooo you missed one of the cheaper signed editions, but you will still receive a hand letter pressed / numbered / first edition of the book. You will also be thanked in the book credits as being a contributing backer. Cheers me dears!

    Includes:
    • Signed and Numbered Edition
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    Reward no longer available 29 backers
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  3. Reward no longer available

    Pledge £15 or more About $19

    Gold Foiled Signed First Edition

    This reward comes with an extra special gold foiled cover title - numbered / first edition of the book. You will also be thanked in the book credits as being a contributing backer. Shiny shiny ***GOLDNESSS***

    Includes:
    • Signed and Numbered Edition
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  4. Reward no longer available

    Pledge £30 or more About $38

    Signed First Edition + Print

    If you back this great reward you will get a limited first edition of the book plus a black & white / 10" X 8" / photographic Gicleé print of one of the pie and mash shops of your choice. You will also be thanked in the book credits as being a contributing backer.

    Includes:
    • Black and White 10 X 8" Photographic Print
    • Signed and Numbered Edition
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 20 backers
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  5. Reward no longer available

    Pledge £50 or more About $63

    Double Pie, Double Mash

    2 x B+W Gicleé prints and a gold foiled signed edition plus DOUBLE PIE DOUBLE MASH from any of the Pie and Mash shops featured in the book. This is for the pie enthusiast and photography collector with a big appetite. You will also be thanked in the book credits as being a contributing backer under a special sub-heading titled 'Double Pie, Double Mash'.

    Includes:
    • Black and White 10 X 8" Photographic Print
    • Signed and Numbered Edition
    • Double Pie & Double Mash
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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 5 backers
    £
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Funding period

- (30 days)