Share this project

Done

Share this project

Done
A stunning observation of the coffee industry in Kenya. Meticulously crafted pre-release photo book exclusive to Kickstarter.
A stunning observation of the coffee industry in Kenya. Meticulously crafted pre-release photo book exclusive to Kickstarter.
136 backers pledged £5,688 to help bring this project to life.

About

Kunywa Jasho Langu: Coffee Kenya - Limited Edition Photobook project video thumbnail
Replay with sound
Play with
sound

Kunywa Jasho Langu: Coffee Kenya - Limited Edition Photobook

£5,688

136


The book cover screen printed by Make-Ready Print Studios
A dummy of the book, next to a tasty cup of Kenyan coffee. :)
An example of a double page spread from the book.

DRINK MY SWEAT / KUNYWA JASHO LANGU: COFFEE KENYA PROJECT

All my life I've been drinking coffee but for the last 8 years I've been digging deep into the behind the scenes of the industry as it has exploded across the globe... This new book unveils Kenyan coffee and the processes that your coffee goes through before it even gets to the roasters. This is as real as it gets and is a true observation of the hard work that people all over the world are putting into producing YOUR cup of coffee. The book will transport you to the streets of Nairobi and Kenyan coffee farms. 

We're running this kickstarter campaign to fund only 50% of the printing costs of the new book, ‘Kunywa Jasho Langu: Coffee Kenya’. This book is the second in the ‘Drink My Sweat’ series, an ongoing photographic documentary project which connects the people who DRINK coffee to the people who PRODUCE it. Backers of our campaign will be getting the book for practically cost price and six months before its official release.

Bonface & Cherry Hopper

On my visit to Kenya, I couldn't help but make comparisons with the experience of my first coffee trip to Colombia. There are many similarities between all the coffee producing countries, but the cultural differences are fascinating and profound. This was my first trip to the African continent and I was keen to dispel the misrepresentations that I had encountered throughout my life. I was determined to document Kenya, an established and in many ways leading coffee producing country.

 project video thumbnail
Replay with sound
Play with
sound

People had no hesitation asking for me to take their picture or telling me it was ok for me to take their picture, and less of a barrier to me asking permission. In-between long truck drives I had to slow down to document the faces of dignified and dedicated mill workers responsible for processing the green coffee. Observing the 1960’s post-imperialist Nairobi architecture which gave the Nairobi Coffee Auction (see below) the look and feel of every school and public library that I'd visited as a child in London. It was also inspiring to leave the city to visit and meet the rural communities part of co-operatives of 500+ farmers producing some of the best coffee in the land. The images in this book go some way to showing the human faces behind what many consider to be the world’s number one coffee producer and the collaborative effort that goes into producing a single cup of coffee.

Bonface & Cherry Hopper, Iyego Farmers Cooperative Society, Marimira. Kenya, 2016.
Bonface & Cherry Hopper, Iyego Farmers Cooperative Society, Marimira. Kenya, 2016.
Nairobi Coffee Auction, 2016.
Nairobi Coffee Auction, 2016.

The project title, ‘Drink My Sweat’, is a Kenyan expression and translates from the Swahili ‘Kunywa Jasho Langu’. It's a reference to the intense work that goes into producing coffee at origin and getting it to the roasteries, roasting it and serving it. Hard work and dedication at every step. 

I have an obsession with books, as much as I have an obsession with drinking coffee and a life long obsession with taking pictures. This book and this project really mean something to me, I'm not going to cut any corners or have any early nights. 

The book will feature some really insightful original editorial content from La Cabra roasters in Denmark, an interview with Maina the manager of the Muthua-ini Factory, Mutheka Farmers Cooperative Society featured in the book and some Kenyan smallholders. Alongside the photography, this helps bring the story to life. 

This a dummy of how the luxury ultra limited edition box will look.
This a dummy of how the luxury ultra limited edition box will look.

The cover will be screen printed in white block text on luxurious Forest Green GF Smith Colorplan paper. The editorial insert is printed on green GF Smith Extract paper made from 20% recycled coffee cups. There will also be a bonus foldout poster with full bleed image on one side and editorial on the other. This really will be a book to get your creative and coffee senses tingling.

Photographer - Jake Green started the ‘Drink My Sweat’ project in 2016 with ‘Beber Mi Sudor: Coffee Colombia’, before travelling to Kenya to develop the series further. Jakes background in coffee projects (Dialling In & Maillard Effect) helps him to produce epic images that captivate the viewer and make good coffee sense. @brthrjcb

Editor - James Cartwright is a long time supporter and collaborator of Jake, the pair have produced Pie & Mash London, Beber Mi Sudor & The Bookmakers Studio together. In summary, James does the words - Jake does the pictures. A perfect blend.

Designer - Melanie Mues of Mues Design has taken care of all art direction and shaped the look and feel of the project, injecting some style and flair to the layouts. Melanie is leading in her field and has recently produced work for Tate, Hayward Gallery, Martin Parr and the V&A. 

Collaborators - Morten Wennersgaard of Nordic Approach who runs a sourcing company focusing solely on high quality green coffees. They do the groundwork to identify, improve, select, and import the best coffees from the most interesting origins. Morten and his team introduced Jake to the leading coffee producers in Kenya and helped facilitate access to places like the rarely documented Nairobi Auction House.

Roaster - La Cabra is a modern coffee roastery based out of Aarhus and Copenhagen, Denmark. Mikkel and Esben have been buying Kenyan coffee for a long time, so we thought they would have a great perspective on this amazing coffee producing country.

Printers - Park Communications a tried and tested print collaborator with Jake Green. They printed Jakes sold out Pie & Mash series, 'Beber Mi Sudor: Coffee Colombia' and The Bookmakers Studio, alongside other beautiful secret projects!...



Specifications 

This campaign aims to partly fund the production of a limited run 96pp, unbound 260 x 190mm first edition of the book, with a 8 page folded booklet insert & losely inserted introduction pages and a poster. (All will be come clear when you see the dummy images! I promise) We're giving backers the chance to get a copy of this book at practically cost price about six months before it goes on sale anywhere else.

These are the images that you can choose from for your limited edition print option.
These are the images that you can choose from for your limited edition print option.
Kunywa Jasho Langu - Tote Bag... this is currently just a mock-up.
Kunywa Jasho Langu - Tote Bag... this is currently just a mock-up.

Kunywa Jasho Langu: Coffee Kenya preview exhibition will launch on 23rd July 2019 - running until 4th August 2019 at No.1 Hoe Street in Walthamstow. This allows you to preview the images before you back the project if you get there quickly enough… we are also looking for other spaces to show the photography once that exhibitions finishes so please get in touch with any suggestions.  

Seven 150X100cm images are on display in the current exhibition in London.
Seven 150X100cm images are on display in the current exhibition in London.

Risks and challenges

Relax! Sit back and wait for that lovely package to arrive just at the right time.
All pictures have been taken, interviews are being arranged as we speak and the layouts are being signed off. We will be ready to print this book in mid-September. It is VERY unlikely that anything will go wrong. With the help of Jakes small independent publishing company Leyton of London behind us, you won’t have to wait long until you get your book lovingly delivered no matter where you are in the world!

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £5 or more About US$ 7

    POSTCARDS PACK

    5 carefully selected images from the ‘Drink My Sweat’ series.
    Including unseen images from Colombia, Kenya and Central America.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge £15 or more About US$ 19

    THE KENYA BOOK

    PRE-RELEASE COPY OF THE NEW BOOK - Hot off the press - no waiting around!
    Get a copy of this finely crafted book for pretty much cost price. (RRP. £25)
    This is a limited pre-release copy especially for you!
    + Your name in the book.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 37 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge £15 or more About US$ 19

    Coffee Kenya Tote Bag

    Yes! You do need another tote bag!
    This useful tote bag will put all the other tote bags in your cupboard to shame.
    We will use the same screen that we print the book with to produce a lovely dark green bag with stunning white typography (see pictures)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge £20 or more About US$ 25

    10X8 Fine Art Photo Print

    If your wall is in the need of a bit of colour & substance.
    A beautiful vibrant 10X8 colour Giclee print (choice of 5 options).
    See below for pics – we'll ask you to choose which one later.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 12 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge £20 or more About US$ 25

    The Big Meet Up - Let's Share Ideas

    - Copy of the book and the chance to come to a breakfast coffee meet-up in London

    - Coffee / Breakfast included

    - If you can get 4-5 people in an area that’s convenient for you, I’ll come to you. (Europe only) Subject to availability.

    - Your name printed in the back of the book.

    Less
    Estimated delivery
    Limited 2 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge £30 or more About US$ 38

    2 X THE KENYA BOOK

    You want more!!! One to FONDLE and one to KEEP / or one to KEEP and one to SHARE.
    (great discount price!) + Your name in the Kenya book.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge £30 or more About US$ 38

    THE KENYA BOOK & THE COLOMBIA BOOK

    For this reward you get a copy of the original 'Beber Mi Sudor: Coffee Colombia' Book & the brand new steaming out 'Kunywa Jasho Langu: Coffee Kenya' book... a great start for your collection!
    + Your name in the Kenya book.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    13 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge £35 or more About US$ 44

    KENYA BOOK & 10X8 Fine Art Photo Print

    A copy of the pre-release Kenya book & beautiful limited edition 10X8 signed print (from the book).
    + your name in the book!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 16 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge £45 or more About US$ 56

    LARGE PRINT: 12X16 LIMITED EDITION

    12X16 colour Giclee print (choice of 5)
    A limit of 5 of each image available (comes with a certificate of authenticity.)
    See below for pics – we'll ask you to choose which one later.
    Get in there early to get your pick of the bunch!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge £50 or more About US$ 63

    Limited Edition - Artist Cover

    We will be printing three very limited edition artist covers, ten of each artists design.

    **Hervé Tullet**
    (Legendary New York Times best selling artist, Hervé and Jake collaborated in the book 'Art Workshops for Children')

    **Bread Collective**
    (Award winning creative collective based in London, they designed Jake's Pie & Mash book)

    **Hooksmith Press**
    (Renowned letterpress artist Russell Frost, a long time collaborator.)

    Your name will also be added to the back of every book.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 8 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge £85 or more About US$ 106

    GIMME GIMME: BOOKS & PRINT BUNDLE

    For this generous contribution you get the bumper bundle of:
    1 X SIGNED COPY OF THE KENYA BOOK
    1 X SIGNED COPY OF THE COLOMBIA BOOK
    1 X 12X16 colour Giclee print (your choice of any from the book! We will send you a PDF to choose from later)
    Postcards X5
    + Your name in the book.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    8 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge £130 or more About US$ 162

    PACK A PUNCH: 10 X wholesale books

    Stand out from the crowd - your cafe or roastery will be the first to retail our stunning limited edition books!
    (RRP £250)

    Get 10 early copies of COFFEE KENYA for a discounted wholesale price! (or COFFEE COLOMBIA)

    Simply pledge £130 for 10 books, or £230 for 20 books etc etc...

    We will also add a neat little perspex stand for display purposes + a pack of postcards for promo!

    Your roastery or cafes name will be added to the list of credits in the back of the book - That is pretty special -

    FIRST COME FIRST SERVED

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge £175 or more About US$ 218

    Exclusive Collection - Big Prints X 5

    5 X REALLY STUNNING SIGNED LIMITED EDITION PRINTS
    20X16 colour Giclee print (choice of 5) with certificate of authenticity..

    See below for pics – we'll ask you to choose which one later.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Select this reward

    Pledge £185 or more About US$ 230

    Collectors Box Ultra Limited Edition

    This stunning hand crafted box reward will consist of the following:

    - a luxury hand made box, with inset compartment for a bag of coffee, book & print. (See reference pictures.)

    - bound in dark green linen with the title screen printed or embossed on the outside by hand

    - lined inside with deep blood red linen

    - a signed limited edition copy of the Kenya Book - with you name at the top of list for being such a legend.

    - 10 X 8 signed fine art print of your choice from the book

    - 75g of delicious Kenyan Workshop coffee

    - comes in the 'Kunywa Jasho Langu' canvas tote bag

    - postcards of the project to share with friends & family

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Select this reward

    Pledge £200 or more About US$ 249

    HUGE COLOURFUL PRINT OF EPIC PROPORTIONS

    Big & Beautiful 150cm X 100cm (FYI that’s big) Giclee print (unmounted (choice of 5)
    See below for pics – we'll ask you to choose which one later.
    PLUS A SIGNED COPY OF THE BOOK
    + Your name in the book.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  16. Select this reward

    Pledge £290 or more About US$ 360

    LARGE FORMAT (MOUNTED) PRINT

    Normal price £450 - A Kickstarter saving of £160!

    150cm X 100cm Giclee print mounted on 3mm dibond (choice of 5)
    See below for pics – we'll ask you to choose which one later.
    SIGNED COPY OF BOOK
    UK Only (sorry, internationally shipping is just too tricky for this reward)
    + Your name in the book.

    Less
    Estimated delivery
    Ships to Only United Kingdom
    Limited 0 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  17. Select this reward

    Pledge £2,500 or more About US$ 3,104

    The HOST with the MOST!

    For this considerable sum you get the Kenya Coffee exhibition installed in your own space.
    5 x 150X100cm Giclee print mounted on 3mm dibond
    This reward includes the collaborative curation and installation / 100 exhibition interpretations and 50 colour posters!
    PLUS 10 X COPIES OF THE KENYA BOOK
    UK Only (sorry, internationally shipping is just too tricky for this reward)
    + Your name in the book.

    Less
    Estimated delivery
    Ships to Only United Kingdom
    Limited 0 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  18. Reward no longer available

    Pledge £12 or more About US$ 15

    Earlybird - THE KENYA BOOK

    For early backers you will get the book at this wonderfully reduced price. (RRP £15)
    We will thank you personally and add your name (or name of your choice) to the book.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 20 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)