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£13,928
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161
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4days to go

All or nothing. This project will only be funded if it reaches its goal by Mon, November 18 2019 12:01 AM UTC +00:00.

The Jai Jais Yoga & Mindfulness Cards

The Jai Jais Yoga & Mindfulness Cards

The Jai Jais Yoga & Mindfulness Cards

The Jai Jais Yoga & Mindfulness Cards

£13,928
pledged of £15,820pledged of £15,820 goal
161
backers
4days to go

All or nothing. This project will only be funded if it reaches its goal by Mon, November 18 2019 12:01 AM UTC +00:00.

About

Yoga has been shown to lead to better mental, physical and intellectual health for children. As a consequence, 370 schools in England have introduced mindfulness as a regular subject.

Outside of the classroom, however, it can prove difficult to incorporate regular practices into our children’s busy and hectic lives.This is where the Jai Jai Yoga Cards can help.

The Jai Jais’ Yoga and Mindfulness cards are a pack of 26 cards, with each letter of the alphabet depicting a yoga pose with colourful and vivid images of Hindu Gods and Goddesses. 

On the other side is an image of a child doing the pose, as well as a mantra to help children remember the poses.

The cards are accompanied by a 44-page colour guide which gives tips and techniques about the use of the cards. It attempts to show how a child can EXPLORE to EXPRESS their emotions positively as well as EVOLVE their inner strength.

In addition, the guide contains information on ‘Origins of Yoga’, the steps to doing the Surya Namaskar (Sun salutations) and the Chakras (a Sanskrit word that simply means a wheel). 

The 7 chakras provide the right balance of energy to every part of your body, mind, and spirit. By learning about the 7 chakras, you can become more in tune with the natural energy cycles of your body.

  • Empowering children to be fit, calmer, more confident and tolerant.
  • Assisting in improving focus and concentration skills.
  • Help to bring adults and children closer together.
  • Encourages children to move away from TVs, smart phones and tablets.
  • Bridges generational and cultural gaps.
  • It is an easy and useful visual resource for Yoga teachers.
  • Hindu tradition/origins of Yoga spiritual connection

The JaiJais journey started when Sunita Shah embarked on a journey, seeking books to read to her first born Syon. Her failure to find the right kind of material led her to self-publish books.  Enlisting the skills of a passionate and talented illustrator, James Ballance, they have now published 18 books.

As Syon was growing up, she felt the need to extend this experience of children books and to an important and meaningful subject – children’s mindfulness. Sunita knew of a skilled yoga teacher, Deepa Shah, and together the idea of Yoga & Mindfulness Cards started to take shape. All in all, it’s been more than 15 months in the making. 

The primary objective was to create something that children will find different and unique. The cards have a special appeal of combining learning, enjoyment, health and mindfulness, allowing parents and teachers to interact and create a unique and wonderful experience. Importantly, it brings family time and activities together. 

Whether it is by accident or intuition we think we have embarked on an interesting journey. What started off as a fresh new idea has evolved and gradually developed into an important message which can make a life-changing difference to young ones as well as adult-child relationships. It’s an attempt to drive them from a cocooned life in front of the small screens to opening up ‘chakras’ to more creativity, peacefulness and a much better and sound health. 

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The team at JaiJais have had a lot of positive feedback when doing the market testing. There is an overwhelming support which suggests that the Yoga & Mindfulness Cards or different variations in the form of books, posters, videos etc., are all tools that are sought. The risk for the contributor is almost negligible, but the amount that is generated enables the team to help more parents and children by offering more unique and distinct products amongst which are:

A fair proportion of our budget has been allocated to compensating our creative team who have painstakingly worked at researching, creating ideas, written poems and illustrating the wonderful poses. Apart from paying the Kickstarter fees, a fair chunk is allocated to the printing and fulfilment of the final product. 

Sunita Mistry Shah Bsc (Hons), MRCSLT, RegHPC, MASLTIP

Sunita has been a practicing speech and language therapist for over 20 years.  She is a mother of two boys. She developed “The Jai Jais” (www.thejaijais.com) series of books starting in 2015 because she felt there were limited material to introduce her son to Hindu Gods and Goddesses in a child friendly way. 

She has been able to integrate the developmental norms of communication, into simple vocabulary which is accessible for the child’s age.  Using the appropriate level of comprehension to develop a child’s communication skills.  Her extensive knowledge and skills of working with pre-school children have really supported the development of the books she has published and especially the Yoga & Mindfulness Cards.  

Deepa Shah 

Deepa Shah was brought up with yogic philosophies from an early age. She was deeply inspired and thus began practicing classical yoga including asana, pranayama and meditation, at the age of 18. Thereafter, she embarked upon training formally, initially with a one month intensive course in India at the Swami Vivekananda Centre. 

Continuing her thirst for learning and wanting to help more people she completed a 2 year Yoga Therapy diploma in London. She has subsequently completed specialised training in pregnancy yoga, mummy and baby yoga and children’s yoga. Her flexible and creative approach allows her to reach out to those who would also benefit from the gems yoga has to offer.

James Balance BA (Hons) Illustration with Animation

James always had a passion for drawing. Having done his degree in Illustration with Animation at West of England University has given him a varied amount of experience in animation, computer games, advertising and children’s books.

The journey for James, has given him an opportunity to understand a lot about Hinduism, its traditions and its many Gods. Loving what he does he prepares each character with a lot of thought as he wants to be able to create distinct imagery with strong and vibrant colours without losing its authenticity. 

The team behind the Team:

Chirag Shah 

Experienced Director with a demonstrated history of working in the wholesale industry. Strong professional skilled in Marketing Management, Negotiation, Budgeting, Business Planning and Operations Management.

Girish Naker FCMA CGMA MBA

Girish is a qualified Accountant with over 40 years’ experience in the printing, packaging and publishing. He brings the wealth of knowledge and experience of publishing and printing. 

Nemash Patel Bsc (Hons), Computer Systems for Business

Nemash has been responsible of Digital and Social Media Marketing for a number of brands. He also partners in an eCommerce business and now works in the social media space; focusing on paid social ads using Facebook and Instagram.

Risks and challenges

The Jai Jais Yoga and Mindfulness cards have been in the making for over a year now. The hard work has all being done - the research, writing, illustrating, designing, prototyping and even doing a short market test.

To commit to manufacturing requires funds to be committed at the onset. Not knowing the demand means that money can be tied up for a period of time. With support this reduces the risk for the publishers as well as reduces the time a product like this can arrive into the market.

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    Just here to help

    Every little helps! Thank you for supporting us.

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    Jai Jais Yoga Colouring Book

    Children can be creative as they learn each Yoga pose.

    Includes:
    • 32 page A4 Colouring Book (210 x 297mm)
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    Jai Jais Yoga Tote Bag

    Cotton short handle tote bag to store and carry the JaiJai Cards printed with JaiJai’s Yoga Logo. Suitable for both the standard and premium packs. The final product may look different to the image.

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    Jai Jais Yoga Poster

    Our illustrated Yoga poses on an A2 poster, ready to display above your bed or at the front of your class (or wherever you’d like!).

    Includes:
    • A2 Poster (420 x 594mm)
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    Jai Jai Yoga T-Shirts

    Quality Children's T-Shirt, printed with the JaiJais Yoga Logo. Available in all standard sizes. The final product may look different to the image.

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    Jai Jais Yoga Cards

    Our illustrated yoga and mindfulness cards are designed to make practising mindfulness accessible. You’ll get the pack with a 44-page guidance book with articles on Origins of Yoga, Energy Enhancing Chakras, Yoga Today and steps to doing a perfect Surya Namaskar (Sun salutations).

    Includes:
    • Jai Jais Yoga Card Pack (26 cards) (120 x 187mm)
    • 44 page Guide booklet (120 x 187mm)
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    Jai Jais Yoga Cards and Poster

    Our illustrated yoga and mindfulness cards are designed to make practising mindfulness accessible. You’ll get the pack with a 44-page guidance book with articles on Origins of Yoga, Energy Enhancing Chakras, Yoga Today and steps to doing a perfect Surya Namaskar (Sun salutations). The A2 poster is ready to display above your bed or at the front of your class (or wherever you’d like!)

    Includes:
    • Jai Jais Yoga Card Pack (26 cards) (120 x 187mm)
    • 44 page Guide booklet (120 x 187mm)
    • A2 Poster (420 x 594mm)
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    Premium Jai Jais Yoga Cards

    Our premium yoga and mindfulness cards are mounted for extra durability. You’ll get the full pack with a 44-page guidance book with articles on Origins of Yoga, Energy Enhancing Chakras, Yoga Today and steps to doing a perfect Surya Namaskar (Sun salutations).

    Includes:
    • Premium Jai Jais Yoga Card Pack (26 mounted cards) (120 x 187mm)
    • 44 page Guide booklet (120 x 187mm)
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    Yoga Cards, Poster & Colouring Book

    Our illustrated yoga and mindfulness cards are designed to make practising mindfulness accessible. You’ll get the pack with a 44-page guidance book with articles on Origins of Yoga, Energy Enhancing Chakras, Yoga Today and steps to doing a perfect Surya Namaskar (Sun salutations). The A2 poster is ready to display above your bed or at the front of your class (or wherever you’d like!). With the Jai Jais Colouring book children can be creative as they learn each Yoga pose.

    Includes:
    • Jai Jais Yoga Card Pack (26 cards) (120 x 187mm)
    • 44 page Guide booklet (120 x 187mm)
    • A2 Poster (420 x 594mm)
    • 32 page A4 Colouring Book (210 x 297mm)
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    Premium Jai Jais Yoga Cards and Poster

    Our premium yoga and mindfulness cards are mounted for extra durability. You’ll get the full pack with a 44-page guidance book with articles on Origins of Yoga, Energy Enhancing Chakras, Yoga Today and steps to doing a perfect Surya Namaskar (Sun salutations). The A2 poster is ready to display above your bed or at the front of your class (or wherever you’d like!)

    Includes:
    • Premium Jai Jais Yoga Card Pack (26 mounted cards) (120 x 187mm)
    • 44 page Guide booklet (120 x 187mm)
    • A2 Poster (420 x 594mm)
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    Premium Cards, Poster & Colouring Bks

    Our premium yoga and mindfulness cards are mounted for extra durability. You’ll get the full pack with a 44-page guidance book with articles on Origins of Yoga, Energy Enhancing Chakras, Yoga Today and steps to doing a perfect Surya Namaskar (Sun salutations). The A2 poster is ready to display above your bed or at the front of your class (or wherever you’d like!)

    Includes:
    • Premium Jai Jais Yoga Card Pack (26 mounted cards) (120 x 187mm)
    • 44 page Guide booklet (120 x 187mm)
    • A2 Poster (420 x 594mm)
    • 32 page A4 Colouring Book (210 x 297mm)
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    Jai Jais Yoga Cards and Poster Couples

    For you and a friend! Our illustrated yoga and mindfulness cards are designed to make practising mindfulness accessible. Each pack contains a 44-page guidance book with articles on Origins of Yoga, Energy Enhancing Chakras, Yoga Today and steps to doing a perfect Surya Namaskar (Sun salutations). The A2 poster is ready to display above your bed or at the front of your class (or wherever you’d like!)

    Includes:
    • Jai Jais Yoga Card Pack (26 cards) (120 x 187mm)
    • 44 page Guide booklet (120 x 187mm)
    • A2 Poster (420 x 594mm)
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    Premium Yoga Cards and Poster Couples

    For you and a friend! Our premium yoga and mindfulness cards are mounted for extra durability. You’ll get the full pack with a 44-page guidance book with articles on Origins of Yoga, Energy Enhancing Chakras, Yoga Today and steps to doing a perfect Surya Namaskar (Sun salutations). The A2 poster is ready to display above your bed or at the front of your class (or wherever you’d like!)

    Includes:
    • Premium Jai Jais Yoga Card Pack (26 mounted cards) (120 x 187mm)
    • 44 page Guide booklet (120 x 187mm)
    • A2 Poster (420 x 594mm)
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    x5 Jai Jais Yoga Cards (Early Bird)

    x5 Sets. Early bird discount! Our illustrated yoga and mindfulness cards are designed to make practising mindfulness accessible. You’ll get the pack with a 44-page guidance book with articles on Origins of Yoga, Energy Enhancing Chakras, Yoga Today and steps to doing a perfect Surya Namaskar (Sun salutations).

    Includes:
    • Jai Jais Yoga Card Pack (26 cards) (120 x 187mm)
    • 44 page Guide booklet (120 x 187mm)
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    5 Pk Yoga Cards, Posters & Colouring Bks

    For teachers of bigger classes! We’d love to help you bring a new kind of practise to your students.
    Our illustrated yoga and mindfulness cards are designed to make practising mindfulness accessible. Each pack contains a 44-page guidance book with articles on Origins of Yoga, Energy Enhancing Chakras, Yoga Today and steps to doing a perfect Surya Namaskar (Sun salutations). The A2 poster is ready to display above your bed or at the front of your class (or wherever you’d like! With the Colouring books the children can be creative as they learn each Yoga pose.

    Includes:
    • Jai Jais Yoga Card Pack (26 cards) (120 x 187mm)
    • 44 page Guide booklet (120 x 187mm)
    • A2 Poster (420 x 594mm)
    • 32 page A4 Colouring Book (210 x 297mm)
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    Ultimate Jai Jais Package

    Total Value of this package is £130. Our illustrated yoga and mindfulness cards are designed to make practising mindfulness accessible. You’ll get the pack with a 44-page guidance book with articles on Origins of Yoga, Energy Enhancing Chakras, Yoga Today and steps to doing a perfect Surya Namaskar (Sun salutations). The A2 poster ready to display above your bed or at the front of your class (or wherever you’d like!). Jai Jai Books - Ganesh, Hanuman, Krishna, Lakshmi, Durga, Lord Shiva, Saraswati, Kali & Rama. Festival Series - Diwali & Holi, Junior Series - Ramayana and Baby JaiJais Collection.

    Includes:
    • Jai Jais Yoga Card Pack (26 cards) (120 x 187mm)
    • 44 page Guide booklet (120 x 187mm)
    • A2 Poster (420 x 594mm)
    • 32 page A4 Colouring Book (210 x 297mm)
    • Jai Jais Series Books (9 Books)
    • Jai Jais Festival Series Books (2 Books)
    • Jai Jais Junior Series Book (1 Book)
    • Baby JaiJais Collection (6 Books)
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    Pledge £109 or more About US$ 141

    5Pk Premium Cards, Poster Colouring Bks

    For you and a friend! Our premium yoga and mindfulness cards are mounted for extra durability. You’ll get the full pack with a 44-page guidance book with articles on Origins of Yoga, Energy Enhancing Chakras, Yoga Today and steps to doing a perfect Surya Namaskar (Sun salutations). The A2 poster is ready to display above your bed or at the front of your class (or wherever you’d like! With the Colouring books the children can be creative as they learn each Yoga pose.

    Includes:
    • Premium Jai Jais Yoga Card Pack (26 mounted cards) (120 x 187mm)
    • 44 page Guide booklet (120 x 187mm)
    • A2 Poster (420 x 594mm)
    • 32 page A4 Colouring Book (210 x 297mm)
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    Pledge £159 or more About US$ 205

    10Pk Yoga Cards, Poster & Colouring Bks

    For you and a friend! Our illustrated yoga and mindfulness cards are designed to make practising mindfulness accessible. Each pack contains a 44-page guidance book with articles on Origins of Yoga, Energy Enhancing Chakras, Yoga Today and steps to doing a perfect Surya Namaskar (Sun salutations). The A2 poster is ready to display above your bed or at the front of your class (or wherever you’d like! With the Colouring books the children can be creative as they learn each Yoga pose.

    Includes:
    • 10× Jai Jais Yoga Card Pack (26 cards) (120 x 187mm)
    • 10× 44 page Guide booklet (120 x 187mm)
    • 10× A2 Poster (420 x 594mm)
    • 10× 32 page A4 Colouring Book (210 x 297mm)
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    Pledge £186 or more About $239

    10Pk Premium Cards, Poster Colouring Bks

    For you and a friend! Our premium yoga and mindfulness cards are mounted for extra durability. You’ll get the full pack with a 44-page guidance book with articles on Origins of Yoga, Energy Enhancing Chakras, Yoga Today and steps to doing a perfect Surya Namaskar (Sun salutations). The A2 poster is ready to display above your bed or at the front of your class (or wherever you’d like! With the Colouring books the children can be creative as they learn each Yoga pose.

    Includes:
    • 10× Premium Jai Jais Yoga Card Pack (26 mounted cards) (120 x 187mm)
    • 10× 44 page Guide booklet (120 x 187mm)
    • 10× A2 Poster (420 x 594mm)
    • 10× 32 page A4 Colouring Book (210 x 297mm)
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    Pledge £12 or more About US$ 16

    Jai Jais Yoga Cards (Early Bird)

    Early bird discount! Our illustrated yoga and mindfulness cards are designed to make practising mindfulness accessible. You’ll get the pack with a 44-page guidance book with articles on Origins of Yoga, Energy Enhancing Chakras, Yoga Today and steps to doing a perfect Surya Namaskar (Sun salutations).

    Includes:
    • Jai Jais Yoga Card Pack (26 cards) (120 x 187mm)
    • 44 page Guide booklet (120 x 187mm)
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    Reward no longer available 20 backers
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    Pledge £26 or more About US$ 34

    Premium Cards, Poster & Colouring Bks

    Our premium yoga and mindfulness cards are mounted for extra durability. You’ll get the full pack with a 44-page guidance book with articles on Origins of Yoga, Energy Enhancing Chakras, Yoga Today and steps to doing a perfect Surya Namaskar (Sun salutations). The A2 poster is ready to display above your bed or at the front of your class (or wherever you’d like!). With the Jai Jais Colouring book children can be creative as they learn each Yoga pose.

    Includes:
    • Premium Jai Jais Yoga Card Pack (26 mounted cards) (120 x 187mm)
    • 44 page Guide booklet (120 x 187mm)
    • A2 Poster (420 x 594mm)
    • 32 page A4 Colouring Book (210 x 297mm)
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    Ships to Only certain countries
    Reward no longer available 1 backer
    £
    About US$ 34

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