About this project
Music is my time machine. - Eminem
They say that scent is the sense most tied to memory. I'd have to disagree.
I'm Jack Marchetti, the writer and with your help, the director of a short film called "The Evolution of a Gen-X Music Purchaser."
WHY A SHORT FILM
When my previous campaign didn't work out, the desire to create something didn't exactly go away. I've spent my time since then getting other scripts optioned which currently are at different levels of development.
But I still want to make something. I just needed an idea.
WHY THIS STORY?
I wrote this blog post several years ago. It follows a main character from the 90s through modern day and highlights moments in his life around the different ways he's able to purchase and consume music.
Once I started to think about a soundtrack I got even more excited. More on that below.
I just wanted to add that we're not making a High Fidelity type movie, meaning, this isn't about my band is better than your band or my taste in music is better than yours. It's not an elitists take on music.
Even though I love that film, that's not what this is.
WHAT'S A GEN-X MUSIC PURCHASER?
Generation-X : The children of the post world war baby boom. The kids born in the 60s and 70s who grew up in the 80s and 90s. We' bought 8 -tracks (granted I never did, I'm at the tail end of Gen-X), and vinyl, tapes and CDs. It took me years to stop calling an album a tape or a CD.
So having said all that, we're all here to make this into a movie, and how are we going to do that?
WHERE YOUR PLEDGE WILL HELP
The funding goal, while high, does not cover the full production budget. I'll be covering the remainder out of my own pocket.
This Kickstarter intends to raise the funds to deliver a final product to you. We won't come back for finishing funds or anything like that.
We wish to produce the complete film which includes everything from camera rentals, post-production and music licensing.
To give you some idea on what your money will be spent on:
Ensuring that the film not only looks amazing but that it sounds just as good is crucial. Sound is key when your eyes miss half of what's on the screen.
So when I say production value I mean wanting to use the best equipment, the best crew, the best cast that we can reasonably afford and making sure their lives on set, however brief, are comfortable and then ensuring we have enough during post-production to give you the film that's in my head.
LICENSING POPULAR MUSIC
We will need to secure two licenses per song: a Master Use license and a Sync license. Since we'd only be going for Film Festival only rights these fees are kept lower than a full on "all media, in perpetuity, world" license but they still are not inexpensive.
I've created a Spotify playlist to showcase some of the songs I hope to use in the film, you can check that out here.
Interested to learn more about music clearance? Watch the video below. It's kind of long but it goes in depth about why we need two licenses per song and how you can go about securing a license yourself for a project (if you're so inclined).
A parking garage, a record store, a Best Buy, a CTA bus, a House and a park/playground.
Using a CTA bus, legally, will cost about $2200 for 4 hours and add an additional $700 to the insurance costs. This stuff isn't cheap.
MOTION GRAPHICS / VFX
Screen replacements and motion graphics showing how Napster looked along with showing an iPad in action. Again, these are nice to haves and we'll see if they make it into the final cut.
And who will be putting all of this together for your viewing pleasure?
THE CREW SO FAR
Director of Photography
Pink Hippo Productions
Digital Cinema Production House
THE CAST SO FAR
While no one has been officially cast yet, Christina Rose is on my wish list to play Sean Y., the wife of the main character. If you know why her character's name is Sean Y, I'll give you a gold star.
UPDATE ON MY EYESIGHT
I had successful cataract surgery on my left eye in 2013 and right eye just a few weeks ago. While this doesn't fix my underlying eye disease, the results were pretty amazing. It was like having HD vision. I never realized how cloudy my sight was.due to the cataract. Think of it as looking through a dirty window and someone handed you windex.
Tunnel vision is still a problem and will continue to be until my central vision goes, which again, who knows when that'll happen.
There are clinical trials set to start later in 2014 or 2015 headed by Dr. Henry Klassen (you can read a blog post I wrote about him here: http://www.jackmarchetti.com/2011/02/help-me-dr-henry-klassen-youre-my-only.html
So thank you all again for reading this and supporting me.
Can't wait to get started.
REWARDS AND SHIPMENT
Upon successful funding of this campaign, we will ship all t-shirts and posters within one month of receiving the funds from Kickstarter and receiving your contact information.
The t-shirt ( This isn't finalized yet, still working on other possible designs)
We'll keep you up to date on rewards tied to the film's production.
Songs referenced in the pitch video:
Excursions - A Tribe Called Quest
Use My Third Arm - Pantera
All songs/music in the video were from Ghosts I-IV by Nine Inch Nails. Ghosts I-IV is licensed under a Creative Commons Attribution Non-Commercial Share Alike license. Songs used: Ghosts 31
EMBARRASSING PHOTOS OF ME FROM THE 90s
Risks and challenges
The biggest risk to this project is not being able to budget the cost of licensing popular music up front. Most labels and or publishers want to see how the music will be used prior to giving you a quote. The sync license and master license can range from free up to $7500 for a Film Festival Only license. So there's really no way to know up front the total cost of music licensing.
Will this stop us from actually putting out the film? No, of course not. But music is an incredibly important aspect to this project.
Because of this, we can't offer a DVD or a DIGITAL DOWNLOAD because that requires an additional license which includes higher cost which we just can't budget in at this point. We will provide a private link for all backers to view the finished film upon completion.
And the last "risk" is the fact that the director (that being me) is visually impaired. Granted I can see well enough to get by but I'm night blind, partially color blind, and have tunnel vision. And yes, it sucks. I assume you won't have a problem with that, but in the interest of full disclosure, I figured I'd mention it here.You can read all about my eye disease here: http://en.wikipedia.org/wiki/Retinitis_pigmentosaLearn about accountability on Kickstarter
The short answer is music licensing. The finished film will contain up to 5 songs. Since we don't have a distributor, a label or publisher wouldn't give us a DVD license since we don't have the proper accounting to handle royalties. However, everyone who backs this project will be able to see the finished film via a private, password protected link.
Similar to why we can't offer you a DVD reward. At this point we can only afford to acquire film festival only licenses and asking for anything more would kill our budget. You'll still be able to see the finished film with the music soundtrack via a password protected, private link, we just can't give you something you can download with the music tracks.
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