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Prepare for a new wave of African Fashion! We are making beautiful everyday pieces made in Ghana using local fabrics. Believe in Better
Prepare for a new wave of African Fashion! We are making beautiful everyday pieces made in Ghana using local fabrics. Believe in Better
Prepare for a new wave of African Fashion! We are making beautiful everyday pieces made in Ghana using local fabrics. Believe in Better
61 backers pledged £10,220 to help bring this project to life.

About this project

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    • العربية
    • English

The Social Mercenary - Ethical Bags|Tees|Caps - Ghana Made

£10,220

61

Prepare for a new wave of African Fashion! We are making beautiful everyday pieces made in Ghana using local fabrics. Believe in Better. Believe in TSM!  

 

 

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 Johnny lives just outside of Accra in Adenta and currently has a small workshop where he trains other young makers. Whilst in Ghana we produced a video from a photo shoot using all of Johnny's hand made pieces. You can see it below:- 

 

 

 

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Press Piece

In 2016, Loughborough student Jack Fellows, 22, volunteered in Ghana with International Development Charity, Challenges Worldwide. During a 10 week, U.K Government funded International Citizen Service (ICS) placement Jack utilised his skills as a banking and finance student to support a Ghanaian fish smoking business. However, It was not only the fish smokers who benefited from Jack's time in Ghana. One year on, and inspired by Ghana’s cultural heritage and the talents of the young Ghanaians he worked with, Jack has founded his own ethical African apparel brand with a mission to celebrate Ghana’s fledgling fashion industry. As a result of the experience, Jack became interested in the state of the Ghanaian textile market commenting; ‘Clothes are the costume of our identity, and the Ghanaian textile industry has faced many years of decline’, he set out to support local tailors by exporting their ethical goods, and brought 90 bags to Hong Kong hoping to sell them. That was the start of his venture ‘The Social Mercenary’. The launch event at the Conrad Hotel, only saw TSM sell 4 of the 90 bags that they imported. Nonetheless they persisted in starting a website and have now sold almost all their bags and are looking to launch a kickstarter on August 10th. Jack said, ‘It’s been a journey, but TSM has grown and matured in the last six months into something that I believe can make a difference in Ghana. We’re looking to sell bags, t-shirts and caps on the kickstarter.’ Currently, TSM has only one member of staff working on producing their caps, as opposed to a network of ethical Ghanaian factories producing the bags organised by Ethical Apparel Africa. If the kickstarter meets its target, the Social Mercenary will be able to meet the minimum 500 bags order. The profits will be reinvested in the tailors and Jack will be looking to buy a peak finisher which will massively speed up production of the hats; a first of its kind for Ghana.  

Risks and challenges

Production – We have an amazing relationship built on trust, experience and reliability with our manufacturers. We have partnered with specific organisations such as Ethical Apparel Africa and Kente Master so that we can deliver high quality products local to Ghana. Our bag and tee-shirt makers are on standby and anticipating our order, and have no issue dealing with order volume.

Because we are the first in Ghana to produce baseball caps with african print, there may be more risk when purchasing this product. The caps are currently being made by local tailor Johnny and we have made countless prototypes to ensure the perfect cap. However, if there is a larger than anticipated order then we will have to outsource and train others in Ghana to help with production this may delay fulfillment. We hope there will be enough profit to buy a peak finishing machine which will allow for faster cap manufacture. We do promise however that the caps will always be made in Ghana.

Timing – We have to the best of our knowledge, established a reasonable production and fulfillment schedule. To avoid delays in fulfillment, we have taken some precautionary measures. However, as tiny as it may be, the risk of running into issues with fulfillment will continue to exist. In the case where there are changes to our fulfillment schedule, we will keep our backers posted with progress updates and open communication.

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  1. Select this reward

    Pledge £1 or more About $1.30

    Every Little Helps!

    Thank you, we just want to say that we think you are awesome! We hope you stay a part of this community through Youtube Facebook or Instagram <3

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    Believe in Better!

    Thank you, we just want to say that we think you are awesome! We hope you stay a part of this community through Youtube Facebook or Instagram <3

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    Positive Prints for Positive People!

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    Pledge £16 or more About $21

    It's Not Too Late #CapLove

    The Caps are awesome... We agree. We will be sending over various fabrics for you to to choose the ultimate and most unique Cap ever!

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    Pledge £20 or more About $26

    For The Artist

    You love what we are doing but you don't need any more clothes! You want to support and still appreciate our beautiful aesthetics.
    You will receive small photos with personalised and inspirational messages from those involved with the TSM project!

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    Pledge £20 or more About $26

    It's Not Too Late #TeeLove

    It's all about the TEE! This UINSEX piece is an absolute staple and great for just adding a touch of colour to our day to day wears!

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    Pledge £25 or more About $33

    Super Early Backers #BackpackLover

    You've seen what we've been creating over the past year and you know if we don't sell 500 bags this project won't happen. You want to show the world just how bright your personality is and you're sending a message that the apparel you wear can be ethical!

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    Pledge £30 or more About $39

    Early Backers #BackpackLover

    You've seen what we've been creating over the past year and you know if we don't sell 500 bags this project won't happen. You want to show the world just how bright your personality is and you're sending a message that the apparel you wear can be ethical!

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    Pledge £35 or more About $46

    Super Early Backers #CapCombo

    Not only do you love the bag but you think our caps are totally unique and a bit edgy. You want to empower and upskill the local people in the art of cap making and you think if Johnny had a peaking machine that would be the start of something great!

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    Pledge £35 or more About $46

    Sharing Is Caring #KenteLove X2

    You're a Kente hero. You feel like a king (or a Queen) and you should! The royal fabric on the t-shirt's, suits you down to the ground and just one Tee is not enough! Represent the local weavers from the Ashanti region in Ghana and where these Tee's with pride!

    Includes:
    • A signed TSM photo
    • Behind The Scenes Footage
    • TSM Tee (Black/Grey/White)
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    Pledge £40 or more About $52

    Super Early Backers #TeeTastic

    You are supporting Ghanaian artisans and industry. You like the touch of colour and you believe that this is a unique combo that something that will really work!

    Includes:
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    • TSM Tee (Black/Grey/White)
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    Pledge £40 or more About $52

    Early Backers #CapCombo

    Not only do you love the bag but you think our caps are totally unique and a bit edgy. You want to empower and upskill the local people in the art of cap making and you think if Johnny had a peaking machine that would be the start of something great!

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    • TSM Cap
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    Pledge £40 or more About $52

    It's Not Too Late #BackpackLover

    You've seen what we've been creating over the past year and you know if we don't sell 500 bags this project won't happen. You want to show the world just how bright your personality is and you're sending a message that the apparel you wear can be ethical!

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    Pledge £45 or more About $59

    Early Backers #TeeTastic

    You are supporting Ghanaian artisans and industry. You like the touch of colour and you believe that this is a unique combo that something that will really work!

    Includes:
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    Pledge £50 or more About $65

    Super Early Backers #TheCompleteTrio

    It's all great. You can't decide. We don't blame you, we feel the same. Indulge yourself in all our Ghanaian Garms and brighten up your day.

    Includes:
    • TSM Backpack (Print to be chosen later)
    • TSM Cap
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  16. Select this reward

    Pledge £50 or more About $65

    It's Not Too Late #CapCombo

    Not only do you love the bag but you think our caps are totally unique and a bit edgy. You want to empower and upskill the local people in the art of cap making and you think if Johnny had a peaking machine that would be the start of something great!

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    • TSM Cap
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    Pledge £50 or more About $65

    It's Not Too Late #TeeTastic

    You are supporting Ghanaian artisans and industry. You like the touch of colour and you believe that this is a unique combo that something that will really work!

    Includes:
    • TSM Backpack (Print to be chosen later)
    • TSM Tee (Black/Grey/White)
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    Pledge £50 or more About $65

    Sharing Is Caring #BagLove X2

    Is it a friend or family member's birthday coming up? Or even share the shipping cost with a friend!

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    • TSM Backpack (Print to be chosen later)
    • A signed TSM photo
    • Behind The Scenes Footage
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    Sharing Is Caring #KenteLove X3

    You're a Kente hero. You feel like a king (or a Queen) and you should! The royal fabric on the t-shirt's, suits you down to the ground and just one Tee is not enough! Represent the local weavers from the Ashanti region in Ghana and where these Tee's with pride!

    Includes:
    • A signed TSM photo
    • Behind The Scenes Footage
    • TSM Tee (Black/Grey/White)
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    Pledge £57 or more About $74

    Early Backers #TheCompleteTrio

    It's all great. You can't decide. We don't blame you, we feel the same. Indulge yourself in all our Ghanaian Garms and brighten up your day.

    Includes:
    • TSM Backpack (Print to be chosen later)
    • TSM Tee (Black/Grey/White)
    • TSM Cap
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    Pledge £65 or more About $85

    It's Not Too Late #TheCompleteTrio

    It's all great. You can't decide. We don't blame you, we feel the same. Indulge yourself in all our Ghanaian Garms and brighten up your day.

    Includes:
    • TSM Backpack (Print to be chosen later)
    • TSM Tee (Black/Grey/White)
    • TSM Cap
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    Sharing Is Caring #BagLove X3

    Is it a friend or family member's birthday coming up? Or even share the shipping cost with a friend!

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    • A signed TSM photo
    • Behind The Scenes Footage
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    Pledge £85 or more About $111

    Sharing Is Caring #KenteLove X5

    You're a Kente hero. You feel like a king (or a Queen) and you should! The royal fabric on the t-shirt's, suits you down to the ground and just one Tee is not enough! Represent the local weavers from the Ashanti region in Ghana and where these Tee's with pride!

    Includes:
    • A signed TSM photo
    • Behind The Scenes Footage
    • TSM Tee (Black/Grey/White)
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    Sharing Is Caring #LoveItAll X2

    It's all great. You can't decide. We don't blame you, we feel the same. Indulge yourself in all our Ghanaian Garms and brighten up your day.

    Includes:
    • A signed TSM photo
    • Behind The Scenes Footage
    • TSM Tee (Black/Grey/White)
    • TSM Backpack (Print to be chosen later)
    • TSM Cap
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    Sharing Is Caring #BagLove X5

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    Sharing Is Caring #KenteLove X10

    You're a Kente hero. You feel like a king (or a Queen) and you should! The royal fabric on the t-shirt's, suits you down to the ground and just one Tee is not enough! Represent the local weavers from the Ashanti region in Ghana and where these Tee's with pride!

    Includes:
    • 10× A signed TSM photo
    • Behind The Scenes Footage
    • 10× TSM Tee (Black/Grey/White)
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    Pledge £170 or more About $222

    Sharing Is Caring #LoveItAll X3

    It's all great. You can't decide. We don't blame you, we feel the same. Indulge yourself in all our Ghanaian Garms and brighten up your day.

    Includes:
    • A signed TSM photo
    • Behind The Scenes Footage
    • TSM Tee (Black/Grey/White)
    • TSM Backpack (Print to be chosen later)
    • TSM Cap
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    Pledge £250 or more About $326

    Sharing Is Caring #BagLove X10

    Is it a friend or family member's birthday coming up? Or even share the shipping cost with a friend!

    Includes:
    • 10× TSM Backpack (Print to be chosen later)
    • 10× A signed TSM photo
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    Pledge £285 or more About $372

    Sharing Is Caring #LoveItAll X5

    It's all great. You can't decide. We don't blame you, we feel the same. Indulge yourself in all our Ghanaian Garms and brighten up your day.

    Includes:
    • A signed TSM photo
    • Behind The Scenes Footage
    • TSM Tee (Black/Grey/White)
    • TSM Backpack (Print to be chosen later)
    • TSM Cap
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    Pledge £590 or more About $770

    Sharing Is Caring #LoveItAll X10

    It's all great. You can't decide. We don't blame you, we feel the same. Indulge yourself in all our Ghanaian Garms and brighten up your day.

    Includes:
    • 10× A signed TSM photo
    • Behind The Scenes Footage
    • 10× TSM Tee (Black/Grey/White)
    • 10× TSM Backpack (Print to be chosen later)
    • 10× TSM Cap
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    Pledge £1,000 or more About $1,304

    LEGENDARY BACKER #1000

    Choose the fabric and name for a new Social Mercenary line

    Includes:
    • 10× A signed TSM photo
    • Behind The Scenes Footage
    • 10× TSM Tee (Black/Grey/White)
    • 10× TSM Backpack (Print to be chosen later)
    • 10× TSM Cap
    • Shout Out on ALL our Platforms!
    • Choose the fabric and name for a new Social Mercenary line
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    Pledge £5,000 or more About $6,522

    LEGENDARY BACKER #5000

    BECOME THE SOCIAL MERCENARY!
    -
    Get an array of custom & tailored outfits to your choice made by one of our local tailors! Let us thank you for for your support by taking you out for dinner! You've just allowed us to buy Johnny the peak finishing machine.

    Includes:
    • 10× A signed TSM photo
    • Behind The Scenes Footage
    • 10× TSM Tee (Black/Grey/White)
    • 10× TSM Backpack (Print to be chosen later)
    • 10× TSM Cap
    • Shout Out on ALL our Platforms!
    • Choose the fabric and name for a new Social Mercenary line
    • An array of custom & tailored outfits made local
    • A dedicated thank you page and a feature in our vlog!
    • Dinner on Us!
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Funding period

- (30 days)