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WHY WE'RE MAKING THE BIG FLIP
40% of American working wives now out-earn their husbands (NPR). So far, most of the media commentary and writing around this trend has been focused on the work and social front. Few folks have delved in to explore the issues on the home front.
Here are some sobering facts on what’s happening inside the home.
- Husbands whose wives make more money are 61% less happy (University of Virginia, 2010)
- Wives who are primary breadwinners are also significantly less happy about their family lives than other women (Cornell University, 2009)
- Men are 5 times more likely to cheat when they’re financially dependent on their wives (American Sociological Association, 2010)
- Divorce is 40% more likely when a woman makes over 60% of the family’s income (Western Washington University, 2010)
But numbers only look at the past. They don’t control our future. We want to understand what’s causing these bad numbers, and learn how to change them.
For the filmmakers, the Big Flip is more than just a documentary. It's a personal quest. Hear their stories, and the research and thinking that drove them to do this.
WHAT WE WANT TO CREATE
1. A feature-length documentary film
Where we embed ourselves in different types of Big Flip families across the country, and witness their daily triumphs and struggles over the course of a year. This will allow us to witness the choices and actions people make over time—and not just rely on what people say and do at one point in time.
2. A companion photo-documentary book of learnings and ideas
Where we capture the big ideas and learnings from the documentary in a visually-driven book of insights. We’ll incorporate the latest public research and expert opinions (psychologists, evolutionary biologists, marriage counselors, etc.). In addition, we’ll showcase exciting design thought starters to inspire innovation that will improve the lives of Big Flip families.
WHY YOU'LL WANT TO WATCH THIS
Because we have an incredible bunch of pioneering Big Flip families across the country who have courageously offered to share their journeys with us.
Here's a glimpse into some of their stories.
Meet Bonnie and Chip, and their incredible expanding family! Here, they share their Big Flip experience—and the excitement and anxieties they feel about the arrival of baby number 4.
Not every big flip couple came into their arrangement by choice. Sometimes, it’s just the vagaries of life. Chris and Gianina show us that sometimes, all we need is love to overcome the curve balls that life throws at us.
At the magical menagerie of Gregor and Violet, we see the many creative ways a husband can contribute to the family when paying work gets scarce.
Not all house husbands want to be Mr. Mom. One of the goals of the Big Flip is to champion new visions of the Modern Husband—like we did in this video tribute to the flippin' awesome dads we met making the Big Flip.
WHY WE NEED YOU
We’ve exhausted our collective savings kickstarting the project as far as we can. Now we need to raise a minimum of $80,000 (USD) to continue filming for the rest of 2013—and not miss out on capturing critical moments in the journeys of our Big Flip families.
REWARDS FOR BIG FLIPPIN' ANGELS
As funders in the Big Flip’s very first fundraising campaign, you’ll be supporting us in a critical stage of development—when we need funds to continue production and leverage the momentum created from our seed money, but don’t have enough production work under our belt to qualify for grant money. (The majority of grants for filmmaking are reserved for post-production, when most of the film is already shot.)
What’s more, we have exclusive reward designs just for this “Angel Pledge Drive.”
SHARE THE INSPIRATION
If everyone takes a moment to press SHARE below, we have the opportunity to reach MILLIONS of people—on Facebook or LinkedIn.
It's easy to SHARE: Simply click the button below to reach our Facebook page, and press the “SHARE” button with a note to your friends.
WHY THIS PROJECT MATTERS
But beyond perks and bragging rights, your support matters because we’re talking about a trend that’s going to affect the long-term stability of marriage and families in our society.
In 15 years, women are projected not just to close the income gap with men—but to reverse it and out-earn men on average. In other words, Big Flip families will become the new normal.
By the way, family, love and marriage matter not just for sentimental reasons. They matter to society for rational and financial reasons.
- When folks are (and stay) married, they generate more wealth per person than singles. (Pew Research, 2010)
- Children of a two-parent household grow up to be financially more stable adults, than children of single parents. (The Growing Marriage Gap, Fiscal Times, 2011)
- Married folks enjoy better health statistically—healthier heart function, higher survival rates for cancer. (The Journal of Health and Social Behavior, 2011)
THE TEAM BEHIND THIS
The Big Flip allows creator and director Izzy Chan to marry her talents for filmmaking, to her success as a strategist and researcher in advertising. She's super-excited to have the incredibly gifted documentary photographer Paige Green as co-producer and lead photographer on the Big Flip.
Izzy’s senior film project from University of Southern California’s School of Cinematic Arts was screened at film festivals around the world.
Producer Lily Ng studied documentary film production at Stanford University, where she received an MA in 1996. She has produced and directed five documentary shorts, including the award-winning, Balancing Act. Her short documentary, 17, was inspired by the 2004 presidential election, and screened at various festivals and cable networks from California to Florida.
Izzy, Paige, Lily, and Art Director Tyler Young enjoy a successful track record as a team, working together to create moving documentary films and insightful photo-documentary books for the likes of Nike and RPA.
Add to that the innovative thinking of industrial designer Jessica Gates, the heartfelt video work of director of photography Kent Kessinger, and the dedication of producer Caroline Larrouilh—you have in us a kick-ass team you can believe in.
Our vision is to work with independent musicians with a unique and authentic sound that will complement our cinematic vision. Here are some of the incredible musicians you hear in the above videos:
WHERE WE WANT THE FILM TO BE SEEN
To achieve the change we want, we'll be working hard to make sure “The Big Flip” gets seen by as many people as possible.
As a graduate of the prestigious School of Cinema-Television at the University of Southern California, director Izzy Chan has access to a broad alumnus network in the film community. Together with producer Lily Ng’s documentary background at Stanford University, the team plans to leverage their connections to maximize distribution options.
Here’s our 3-step plan for distribution, once the film is completed.
1) Film Festival submissions to maximize distribution opportunities
Here are a few festivals we’ve identified as particularly fitting for us to submit "The Big Flip" to.
2) Theatrical and TV release to generate public interest
Here are a few channels we envision "The Big Flip" being shown on.
3) Digital distribution for maximum reach
From Netflix to iTunes and Hulu, we’ll look to maximize the reach of The Big Flip through popular online video destinations. Once traffic from these communities taper off, we’ll have the film freely available online.
WHERE THE PHOTO BOOK WILL BE DISTRIBUTED
We envision the book as a companion piece to the film, and plan to have limited edition hard copies of the book for sale at the same time as the movie's public release. The book will also be available digitally for free download.
TIMING & BUDGET DETAILS
Risks and challenges
Currently, we are facing the risk of missing out on filming life-changing moments for the film if all the production funds are not in place for the upcoming next 4 months. Life moves on, and we need to keep following our Big Flip families as events unfold.
There will always be challenges even after securing funding—but having the budget in place will allow us to focus on maximizing our efforts in actual filming. If we get the funds in place for production in 2013, we will be on track to finish the film and book on schedule by fall of 2014.Learn about accountability on Kickstarter
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