Funded! This project was successfully funded on August 29, 2013.

Photo-main
Play
00:00
00:00

A documentary that explores the triumphs and struggles of families where the wife wins the bread and the husband mans the home.

As featured in:

The Katie Couric Show
The Katie Couric Show

Katie Couric | Leslie BlodgettAnne-Marie Slaughter |  San Francisco Film Society | Huffington PostPolicyMic

WHY WE'RE MAKING THE BIG FLIP

40% of American working wives now out-earn their husbands (NPR).  So far, most of the media commentary and writing around this trend has been focused on the work and social front. Few folks have delved in to explore the issues on the home front.

Here are some sobering facts on what’s happening inside the home.

But numbers only look at the past.  They don’t control our future.  We want to understand what’s causing these bad numbers, and learn how to change them.

For the filmmakers, the Big Flip is more than just a documentary.  It's a personal quest.  Hear their stories, and the research and thinking that drove them to do this.

WHAT WE WANT TO CREATE

1. A feature-length documentary film

Where we embed ourselves in different types of Big Flip families across the country, and witness their daily triumphs and struggles over the course of a year.  This will allow us to witness the choices and actions people make over time—and not just rely on what people say and do at one point in time.  

2. A companion photo-documentary book of learnings and ideas

Where we capture the big ideas and learnings from the documentary in a visually-driven book of insights.  We’ll incorporate the latest public research and expert opinions (psychologists, evolutionary biologists, marriage counselors, etc.).  In addition, we’ll showcase exciting design thought starters to inspire innovation that will improve the lives of Big Flip families.  

Big Flip Design Thought Pieces
Big Flip Design Thought Pieces
Ryder, son of Big Flip couple Julee and Ross
Ryder, son of Big Flip couple Julee and Ross

WHY YOU'LL WANT TO WATCH THIS

Because we have an incredible bunch of pioneering Big Flip families across the country who have courageously offered to share their journeys with us.

Here's a glimpse into some of their stories.

Meet Bonnie and Chip, and their incredible expanding family!  Here, they share their Big Flip experience—and the excitement and anxieties they feel about the arrival of baby number 4.

Not every big flip couple came into their arrangement by choice. Sometimes, it’s just the vagaries of life. Chris and Gianina show us that sometimes, all we need is love to overcome the curve balls that life throws at us.

At the magical menagerie of Gregor and Violet, we see the many creative ways a husband can contribute to the family when paying work gets scarce.

Not all house husbands want to be Mr. Mom.  One of the goals of the Big Flip is to champion new visions of the Modern Husband—like we did in this video tribute to the flippin' awesome dads we met making the Big Flip.

WHY WE NEED YOU

We’ve exhausted our collective savings kickstarting the project as far as we can.  Now we need to raise a minimum of $80,000 (USD) to continue filming for the rest of 2013—and not miss out on capturing critical moments in the journeys of our Big Flip families.

Drawing by Joey about his at-home dad Fred
Drawing by Joey about his at-home dad Fred
Ruby, Bonnie and Chip's little girl
Ruby, Bonnie and Chip's little girl

REWARDS FOR BIG FLIPPIN' ANGELS

As funders in the Big Flip’s very first fundraising campaign, you’ll be supporting us in a critical stage of development—when we need funds to continue production and leverage the momentum created from our seed money, but don’t have enough production work under our belt to qualify for grant money. (The majority of grants for filmmaking are reserved for post-production, when most of the film is already shot.)

What’s more, we have exclusive reward designs just for this “Angel Pledge Drive.”  

SHARE THE INSPIRATION

If everyone takes a moment to press SHARE below, we have the opportunity to reach MILLIONS of people—on Facebook or LinkedIn.

It's easy to SHARE: Simply click the button below to reach our Facebook page, and press the “SHARE” button with a note to your friends.

WHY THIS PROJECT MATTERS

But beyond perks and bragging rights, your support matters because we’re talking about a trend that’s going to affect the long-term stability of marriage and families in our society.  

In 15 years, women are projected not just to close the income gap with men—but to reverse it and out-earn men on average.  In other words, Big Flip families will become the new normal.  

By the way, family, love and marriage matter not just for sentimental reasons.  They matter to society for rational and financial reasons.  

  • When folks are (and stay) married, they generate more wealth per person than singles. (Pew Research, 2010)
Big Flip family Robyn and Fred, with children Sami and Joey
Big Flip family Robyn and Fred, with children Sami and Joey

THE TEAM BEHIND THIS

The Big Flip allows creator and director Izzy Chan to marry her talents for filmmaking, to her success as a strategist and researcher in advertising. She's super-excited to have the incredibly gifted documentary photographer Paige Green as co-producer and lead photographer on the Big Flip.  

Izzy’s senior film project from University of Southern California’s School of Cinematic Arts was screened at film festivals around the world.  

Producer Lily Ng studied documentary film production at Stanford University, where she received an MA in 1996.  She has produced and directed five documentary shorts, including the award-winning, Balancing Act.  Her short documentary, 17, was inspired by the 2004 presidential election, and screened at various festivals and cable networks from California to Florida.

Izzy, Paige, Lily, and Art Director Tyler Young enjoy a successful track record as a team, working together to create moving documentary films and insightful photo-documentary books for the likes of Nike and RPA.  

Add to that the innovative thinking of industrial designer Jessica Gates, the heartfelt video work of director of photography Kent Kessinger, and the dedication of producer Caroline Larrouilh—you have in us a kick-ass team you can believe in.

INDIE MUSICIANS 

Our vision is to work with independent musicians with a unique and authentic sound that will complement our cinematic vision.  Here are some of the incredible musicians you hear in the above videos:

Ted Savarese of Octomutt—San Francisco composer and musician

Joel Murach and the Low Rollers—indie rock & folk band in San Francisco

Martin Watkinson of Gaea—street musician in Portland

Sentinel—indie dream-pop band in Oakland

WHERE WE WANT THE FILM TO BE SEEN

To achieve the change we want, we'll be working hard to make sure “The Big Flip” gets seen by as many people as possible.

As a graduate of the prestigious School of Cinema-Television at the University of Southern California, director Izzy Chan has access to a broad alumnus network in the film community. Together with producer Lily Ng’s documentary background at Stanford University, the team plans to leverage their connections to maximize distribution options.

Here’s our 3-step plan for distribution, once the film is completed.

1) Film Festival submissions to maximize distribution opportunities

Here are a few festivals we’ve identified as particularly fitting for us to submit "The Big Flip" to. 

2) Theatrical and TV release to generate public interest

Here are a few channels we envision "The Big Flip" being shown on. 

3) Digital distribution for maximum reach

From Netflix to iTunes and Hulu, we’ll look to maximize the reach of The Big Flip through popular online video destinations. Once traffic from these communities taper off, we’ll have the film freely available online.

WHERE THE PHOTO BOOK WILL BE DISTRIBUTED

We envision the book as a companion piece to the film, and plan to have limited edition hard copies of the book for sale at the same time as the movie's public release.  The book will also be available digitally for free download.

TIMING & BUDGET DETAILS

Risks and challenges Learn about accountability on Kickstarter

Currently, we are facing the risk of missing out on filming life-changing moments for the film if all the production funds are not in place for the upcoming next 4 months. Life moves on, and we need to keep following our Big Flip families as events unfold.

There will always be challenges even after securing funding—but having the budget in place will allow us to focus on maximizing our efforts in actual filming. If we get the funds in place for production in 2013, we will be on track to finish the film and book on schedule by fall of 2014.

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

Ask a question
449
Backers
$82,372
pledged of $80,000 goal
0
seconds to go
  • Pledge $1 or more
    You selected

    9 backers

    HEARTFELT THANK YOU! No amount is too little—each backer is another person who wants to see this film made.

    Estimated delivery:
  • Pledge $10 or more
    You selected

    54 backers

    SHOUT OUT ON FACEBOOK. So your friends will know what an angel you are! (If you prefer to stay anonymous, we'll keep your angel identity a secret.)

    Estimated delivery:
  • Pledge $25 or more
    You selected

    93 backers

    INVITATION TO EXCLUSIVE DIGITAL PREMIERE OF FILM BEFORE PUBLIC RELEASE (FOR ALL BACKERS AT $25 AND ABOVE LEVEL). We'll pick one day to host a private password-protected digital "premiere" of the film before its public release—just for our Kickstarter backers pledging $25 and above. That's in addition to a shout out on FB, and a sheet of Big Flip stickers.

    Estimated delivery:
    Add $1 USD to ship outside the US
  • Pledge $25 or more
    You selected

    37 backers

    EXCLUSIVE BIG FLIP KICKSTARTER STICKERS. In addition to a shout out on FB, we’ll send a sheet of exclusive Big Flip stickers for all our backers pledging $25 or more. (If you prefer to stay anonymous, we’ll keep your angel identity secret.)

    Estimated delivery:
    Add $1 USD to ship outside the US
  • Pledge $60 or more
    You selected

    44 backers

    PERSONALIZED INSTAGRAM THANK YOU + DIGITAL FILM DOWNLOAD. Get a visual thank you created just for you via Instagram onto our Facebook page. And you’ll be amongst the first to get a digital download within a few days of the film’s public release. (You’ll also get the Big Flip sticker sheet.)

    Estimated delivery:
    Add $1 USD to ship outside the US
  • Pledge $100 or more
    You selected

    57 backers

    BIG FLIPPIN’ ANGEL TOTE. To thank you for being a Big Flippin’ Angel, we’ll send you a tote designed just for this Kickstarter campaign. (You’ll also get a digital film download, a personalized Instagram/FB thank you, and Big Flip sticker sheet.)

    Estimated delivery:
    Add $5 USD to ship outside the US
  • Pledge $150 or more
    You selected

    11 backers

    “LOVE ENDURES” BIG FLIP T-SHIRT. Big love and thank you for being our special angel—wear our “Made with love in the US” T-shirt with pride! (You’ll also get a digital film download, a personalized Instagram/FB thank you, and Big Flip sticker sheet.)

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $250 or more
    You selected

    7 backers

    SIGNED 11X17 BIG FLIP POSTER + DVD + VIDEO HUGS. With love and gratitude, we’ll send you a signed, limited-edition framable poster, a physical DVD with additional interviews and material—and video hugs just for you from the crew! (You’ll also get the “LOVE ENDURES” T-shirt, and Big Flip sticker sheet.)

    Estimated delivery:
    Add $15 USD to ship outside the US
  • Pledge $350 or more
    You selected

    2 backers Limited (10 left of 12)

    FULL SET OF SIGNED BIG FLIP POSTERS + DESIGN ART FOLIO. With love and gratitude, we’ll send you a full set of framable Big Flip posters, plus an exclusive art folio from the film that includes prints of Jessica’s design sketches and cover design ideas for the photobook. (You’ll also get the DVD, video hugs/thanks from the crew, and Big Flip sticker sheet.)

    Estimated delivery:
    Add $18 USD to ship outside the US
  • Pledge $500 or more
    You selected

    3 backers

    SPECIAL “BIG FLIPPIN’ ANGEL” CREDIT ON OFFICIAL FILM WEBSITE + BIG FLIP CAP. In recognition for your generous support, we’ll list your name on a special “Big Flippin’ Angels” section on the BigFlipDocumentary.com website, and send you a cool Big Flip cap. (You’ll also get the signed poster set, DVD, “LOVE ENDURES” T-shirt, design art folio, video hugs/thanks from the crew, and Big Flip sticker sheet.)

    Estimated delivery:
    Add $20 USD to ship outside the US
  • Pledge $750 or more
    You selected

    1 backer

    SPECIAL EDITION DVD SET WITH SIGNED SOFTCOVER PHOTOBOOK. Enjoy the entirety of our Big Flip learnings—receive our special edition DVD set complete with a signed softcover copy of the our photobook. This on top of having your name on a special “Big Flippin’ Angels” section on the BigFlipDocumentary.com website. (You’ll also get the signed poster set, “LOVE ENDURES” T-shirt, video hugs/thanks from the crew, and Big Flip sticker sheet.)

    Estimated delivery:
    Add $25 USD to ship outside the US
  • Pledge $1,000 or more
    You selected

    10 backers

    NAME ON OFFICIAL FILM CREDITS. As special thanks for being a super guardian angel, we’ll honor your contribution in the film’s end-credits up on the silver screen. (Not to forget, you’ll also get the special edition DVD set with softcover photobook, signed poster set, “LOVE ENDURES” T-shirt, video hugs/thanks from the crew, and Big Flip sticker sheet.)

    Estimated delivery:
    Add $25 USD to ship outside the US
  • Pledge $2,500 or more
    You selected

    0 backers Limited (5 left of 5)

    TICKETS FOR 2 TO FILM PREMIERE + LUNCH WITH CREW. With grateful heart, we invite you to join us at the film premiere and enjoy lunch with us—complete with free hugs and good cheer :-) (That’s in addition to having your name on the official film credits, the special edition DVD set with softcover photobook, signed poster set, “LOVE ENDURES” T-shirt, video hugs/thanks from the crew, and Big Flip sticker sheet.) (Travel & lodging not included.)

    Estimated delivery:
    Add $25 USD to ship outside the US
  • Pledge $2,500 or more
    You selected

    0 backers Limited (5 left of 5)

    BAY AREA SPECIAL: TICKETS FOR 2 TO FILM PREMIERE + 1 WEEK OF DEBBIE'S DELIVERED DINNERS. With grateful heart, we invite you to join us at the film premiere and enjoy a week off from cooking dinner with freshly-prepared meals delivered to your door (http://www.debbiedoesdinner.com). (That’s in addition to having your name on the official film credits, the special edition DVD set with softcover photobook, signed poster set, “LOVE ENDURES” T-shirt, video hugs/thanks from the crew, and Big Flip sticker sheet.) (Travel & lodging not included.)

    Estimated delivery:
    Ships within the US only
  • Pledge $5,000 or more
    You selected

    1 backer Limited (2 left of 3)

    SF BAY AREA SPECIAL—PHOTOSHOOT WITH PAIGE GREEN. Love the gorgeous, heartfelt still photos you see from our work? If you’re here in the SF Bay Area, our Lead Photographer Paige Green would love to photograph you and your family—as a warm thank you for your passion and belief in our work. We’ll even include lunch! (Plus you’ll also get tickets for 2 to the film premiere, have your name on the official film credits, the special edition DVD set with softcover photobook, signed poster set, “LOVE ENDURES” T-shirt, a personalized Instagram/FB thank you, and Big Flip sticker sheet.) (Travel & lodging not included.)

    Estimated delivery:
    Ships within the US only
  • Pledge $5,000 or more
    You selected

    0 backers Limited (3 left of 3)

    SF BAY AREA SPECIAL—VIDEO SHOOT WITH KENT KESSINGER. Love the cinematography and storytelling in our videos? If you’re here in the SF Bay Area, our Director of Photography Kent will be happy to document a special event (maybe a birthday or anniversary) as a heartfelt thank you for your passion and belief in our work. (Plus you’ll also get tickets for 2 to the film premiere, have your name on the official film credits, the special edition DVD set with softcover photobook, signed poster set, “LOVE ENDURES” T-shirt, a personalized Instagram/FB thank you, and Big Flip sticker sheet.) (Travel & lodging not included.)

    Estimated delivery:
    Ships within the US only
  • Pledge $7,500 or more
    You selected

    0 backers Limited (4 left of 4)

    2 VIP SEATING + AFTER PARTY WITH CREW + LIMITED EDITION HARDCOVER PHOTOBOOK. We’ll be delighted to reserve VIP special seating for 2 just for you at the film premiere, have you join the crew at the after party, and send you a signed limited edition hardcover copy of the photobook. (Plus you’ll have your name on the official film credits, DVD, signed poster set, “LOVE ENDURES” T-shirt, video hugs/thanks from the crew, and Big Flip sticker sheet.) (Travel & lodging not included.)

    Estimated delivery:
    Add $25 USD to ship outside the US
  • Pledge $10,000 or more
    You selected

    2 backers Limited (2 left of 4)

    ASSOCIATE PRODUCER CREDIT + CUSTOM-DESIGNED POSTER. Be our Ultimate Big Flippin’ Angel! We’d be honored to recognize you as an Associate Producer on the film credits—for your passion and belief in our work. What’s more, we’ll custom design a Big Flip poster celebrating your contribution as Associate Producer. It will be our pleasure to have you and a guest join us at the VIP section at the film premiere, and at the after party. Plus, you’ll get the ultimate reward package: limited edition hardcover photobook, DVD, signed poster set, design art folio, “LOVE ENDURES” T-shirt, Big Flippin’ Angel tote, video hugs/thanks from the crew, and Big Flip sticker sheet.) (Travel & lodging not included.)

    Estimated delivery:
Funding period

- (43 days)