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$37,488
pledged of 50 000 $pledged of 50 000 $ goal
605
backers
16days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, December 6 2019 6:00 AM UTC +00:00.

It's a Southern Thing: TV Pilot

Help us make Broken News, a TV sitcom about a small local news station.

It's a Southern Thing: TV Pilot

Help us make Broken News, a TV sitcom about a small local news station.

$37,488
pledged of 50 000 $pledged of 50 000 $ goal
605
backers
16days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, December 6 2019 6:00 AM UTC +00:00.

About


Broken News is the daily life of the small Southern city of Burndale, AL, told through the eyes of the crew of WTTM 12, an unaffiliated local news station (NEWS TO THE MAX!). With little muck to rake in such a small town, WTTM 12's coverage is typically centered around the goings on of the town and the people in it. In the pilot episode, we’re introduced to Tucker Williams, a former big-city news anchor who was fired after one of his on-air rants went viral. In an attempt to start over, Tucker joins the team at WTTM 12 (NEWS TO THE MAX!) as a beat reporter and realizes that he has a thing or two to learn about the intricacies of small town Southern life.

We are Adam Schwartz, Matt Mitchell, and Luke Porter: the creators, producers, and stars of the viral sketch comedy series “So True, Y’all” on It’s a Southern Thing, where we have more than 3.3 million followers across Facebook, YouTube, Instagram and Twitter. It’s a Southern Thing serves up relatable humor, inspirational people, and fascinating stories that show the South as the culturally rich, diverse, down-home place it really is. 

From the colorful personalities, to the off-beat headlines, to the bloopers, we love everything about local news. But the thing we love the most about it is that it’s local. You’ll see pieces on the local news that the big 24-hour channels would never air, but that matter deeply to the people and the tight-knit community that they live in. Southerners pride themselves on being neighborly. Everybody knows everybody, and you can be sure you’ll be stopped in the grocery store at least once to be asked how your mama and ‘em are. Our local news personalities are also our neighbors and friends. Broken News highlights that unique relationship between the local news station and the community it serves. The station, meanwhile, is struggling with relevance in the age of fast-paced 24-hour news. It’s poignant, but also hilarious. But unlike how most TV and movies depict Southerners, we won’t be making fun because... we are Southerners. We’ll be bringing the same relatable “so true” brand of humor to this show that you see in our sketches on Facebook and YouTube.

If you’re familiar with our sketch comedy, you know that we strive to provide the highest quality and production value possible. But those three minute sketches are nothing compared to what it’s going to take to produce a full 22-minute TV pilot. We’ll need a full crew of cinematographers, sound mixers, production designers, and more, working with us from the months of pre-production through the 8-10 days of production. We’ll need to rent state-of-the-art equipment from lenses to lighting and more. We’ll need to build a local news studio set from the ground up. We’ll need to hire actors and extras to play alongside the “So True, Y’all” faces you’ve come to know and love (yes, we’ll be in the show!). We’ll also need to feed the cast and crew. We’ll need to hire motion graphics designers, sound designers, and colorists for post-production. We’ll also need funding to market and shop the show to various platforms and festivals. We want to ensure that we’re elevating our production value to the highest level. It takes a village to make a successful TV pilot, and y’all, our fans, are the most essential members of that village. You’ve seen what we’re capable of producing with just three people, a camera, two LED lights and a microphone. Just imagine what we could do with even more resources, equipment, and full-scale budget!

Y’all want to see us on TV and we want to make that happen. We’d like to use this pilot as a proof-of-concept to pitch to networks or streaming platforms like Netflix or Hulu. If successful, the support we receive from this Kickstarter campaign would be ammunition to show executives that fans want to see It’s a Southern Thing on the big screen. It’s time for the South to take over Hollywood, and we can’t do that without the support of our fans.

Risks and challenges

The only potential risk is you not laughing at the show.

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    The Tipster

    One of us! You get the satisfaction of helping us produce our first full-length TV show pilot, and updates about the Kickstarter campaign.

    Includes:
    • News Team Updates
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    The Editor

    Get access to a digital download of the Broken News pilot for your very own!

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    • Digital Download of Broken News
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    The Camera Op

    Get a Kickstarter-exclusive, 13x19 WTTM 12 poster, along with a digital download of the Broken News pilot and the satisfaction of knowing you helped create something awesome.

    Includes:
    • News Team Updates
    • Digital Download of Broken News
    • A 13x19 WTTM 12 Poster
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    The Reporter

    Now we're getting to the good stuff - this reward tier includes an exclusive WTTM 12 news team T-shirt - only available through the Kickstarter! Also, of course, the rewards from the tiers above.

    Includes:
    • News Team Updates
    • A 13x19 WTTM 12 Poster
    • Digital Download of Broken News
    • EXCLUSIVE WTTM 12 News Team T-Shirt
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    The Anchor

    You're really helping us make this happen! In addition to the Digital Download and the T-shirt, you will receive the 13x19 poster SIGNED by the cast AND a special shoutout in the pilot credits!

    Includes:
    • News Team Updates
    • Digital Download of Broken News
    • EXCLUSIVE WTTM 12 News Team T-Shirt
    • A 13x19 WTTM 12 Poster, SIGNED by the cast
    • Mention in the Credits
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    The Meteorologist

    In addition to an Associate Producer listing in the credits, you'll get a personalized thank-you video, along with a collection of behind-the-scenes updates during the production process. And, of course, all the swag from the reward tiers above.

    Includes:
    • News Team Updates
    • Digital Download of Broken News
    • EXCLUSIVE WTTM 12 News Team T-Shirt
    • A 13x19 WTTM 12 Poster, SIGNED by the cast
    • Personalized Thank You Video
    • Behind-the-scenes update videos
    • Associate Producer Credit
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    The News Producer

    All the swag from the above reward tiers, PLUS you get your own, dedicated Skype with the show creators to ask questions, eat banana pudding, whatever your heart desires! (As long as whatever your heart desires is legal in all 50 states.)

    Includes:
    • News Team Updates
    • Digital Download of Broken News
    • EXCLUSIVE WTTM 12 News Team T-Shirt
    • A 13x19 WTTM 12 Poster, SIGNED by the cast
    • Associate Producer Credit
    • Behind-the-scenes update videos
    • Personalized Thank You Video
    • SKYPE with Creators
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    The News Director

    All the rewards from the tiers above, PLUS you get Executive Producer credits on the show and a special thank-you dinner with the cast and crew on location in Birmingham, AL (travel and lodging not provided).

    Includes:
    • News Team Updates
    • Digital Download of Broken News
    • EXCLUSIVE WTTM 12 News Team T-Shirt
    • A 13x19 WTTM 12 Poster, SIGNED by the cast
    • Behind-the-scenes update videos
    • Personalized Thank You Video
    • Executive Producer Credit
    • Thank You Dinner with Cast and Crew
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    The General Manager

    We will give you all the rewards from the tiers above, PLUS we will pay for you to come to Birmingham and BE AN EXTRA in the pilot! If you've ever wanted to join the cast for onset shenanigans, now's your chance!

    Includes:
    • News Team Updates
    • Digital Download of Broken News
    • EXCLUSIVE WTTM 12 News Team T-Shirt
    • A 13x19 WTTM 12 Poster, SIGNED by the cast
    • Behind-the-scenes update videos
    • Personalized Thank You Video
    • Travel to Birmingham, AL
    • Be an EXTRA for Broken News
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