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You and up to five friends are trapped deep underground. Explore quickly, avoid deadly hazards, run from the darkness. Can you escape?
You and up to five friends are trapped deep underground. Explore quickly, avoid deadly hazards, run from the darkness. Can you escape?
6,626 backers pledged £368,256 to help bring this project to life.
Haley R., Zach Hitzeroth, and 46 more people like this update.

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    1. Sean, Lord of the Files on

      I am here because of the Jellop ad campaign, so thank you for deciding to go with them.

    2. Kolja
      Superbacker
      on

      @Parlik. I'm not the Danish translator, but you can add a comment to a change. Just say it needs to be replaced everywhere.

    3. Arthur Cormode
      Superbacker
      on

      If the company can bring in more backers and it is still profitable for you, then I think it is a good move. As you said, more people on board means a bigger base for future products for you.
      As far as no more stretch goals after 300k, that's fine. I think the game will be great as it is if it reaches that level. :)

    4. Missing avatar

      Parlik
      Superbacker
      on

      About the translations, do you want us to comment every single place where a better word could be used, or just the first instance of each replacement?

      For instance in the Danish translation, the word 'omkostninger' is used a lot, even though 'pris' would be a better choice.

    5. Inside the Box Board Games 7-time creator
      Superbacker
      on

      Hey Brendan - they'll be paid according to a percentage of tracked pledges, so only those that are directyl brought in by their links (there's a system on the Kickstarter back end to do this)

    6. Brendan Dolan on

      What if Jellop was highly successful and brought in something like 1,000 new backers? Would the per backer charge for that size of a group be limiting to your success? Just thinking if they gave a 100% boost to a random day, considering the potential charges in the last 48 hour frenzy.

    7. Inside the Box Board Games 7-time creator
      Superbacker
      on

      Thanks everyone for taking time to offer your thoughts.

      On balance we've decided to move forward, but keep an eye on things to make sure it all goes smoothly :)

    8. John L Vogt
      Superbacker
      on

      Fear the Darkness, not the marketer

    9. Missing avatar

      Jonathan on

      why don't you run the numbers (and the contract) past another set of eyes to double check - easy to miss something if it's all on you, and a mistake could be costly..

    10. j h
      Superbacker
      on

      As long as it's viable for you guys, more the merrier.

      Also, congrats Edd.

    11. Thor Langgård on

      As has been mentioned it's absolutely your call with Jellop, but I feel the pros more than outweigh the cons.
      Regarding the con about SGs after 300k I agree that we as backers will be more than enough happy if we actually reach all the way up to 300k :)

    12. Minzoku on

      "Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Sub Terra Caver Board Copy"

      Seriously, peeps??? XD

    13. Missing avatar

      Sorcerer
      Superbacker
      on

      I also trust in your judgement. You have the numbers on that deal and if it makes sense to you, go for it.

      One question regarding rules: While checking the translation, there are some sentences in the english rules, that are not 100% clear. What's your preferd way to address those, should I send you a Message with all questions or should I post them in the comments, ...?

    14. Andy Bradford on

      As already stated by others, I trust your judgement on what to do with jellop. While we are invested in this with ideas and of course money, it's still your baby so it's your call what is best for it and you. We will respect and support whatever route you take so go with whatever makes the most sense for you both financially and to produce the best game possible.

    15. Daniel Pagan
      Superbacker
      on

      In my opinion its a bit late to be bringing in another group to the party. Its kinda like the guy that comes to the Super Bowl party with beer & chips at the end of the 3rd quarter... too little too late. In the projects that I have supported I've noticed that a big help are the gameplay videos by the more well known youtubers like Rahdo, Watch It Played, Undead Viking, and NVS. They each have large followings that can help increase the traffic to your kickstarter page. Also having them review your product you not only get eyes through Youtube, you also have exposure through their other social media outlets. Ideally you want to have those videos ready to go before you start the campaign so that they are available from day one. Also an important part of a successful campaign is being interactive with your backers, which you clearly are.
      I don't know if my views can help you in any way with your decision with Jellop, but ultimately the decision is yours. Thanks for taking the time to listen to one of the little cogs in the wheel.

    16. Ivan Soo
      Superbacker
      on

      Personally I say go for it if the numbers make sense to you. A smaller cut of extra backers is better than the total cut of no extra backers.

      The pros you listed seem to outweigh the cons and if you do hit 300K, I don't think anyone will be complaining if you have no other stretch goals since we are only 2/3 of the way to 300K now.

    17. Brendan Dolan on

      Regarding Jellop - as long as you only pay for performance, I think there is not much to lose. However if you have an upfront out of pocket cost, I would be suspicious that the 1 day 50 might be the bulk of their potential. If the rate is based on new backers only, I see no issue with a larger gap between goals because 1) we wouldn't have those people anyway and 2) in theory, each stretch goal increases the cost of all games so some increase in the increments is natural. (example, Mythic Battles: Pantheon, the first stretch goal was a $20k jump, the last required an extra $179k). I consider the fact that you have kept increments small for so long to be very generous.

    18. Barry Hatchel
      Superbacker
      on

      Personally most of my "must have" stretch goals have been hit, so I don't feel ITB needs to pay for additional promotion. I'm certain the final 48 push will register on the Richter scale. Hopefully enough for IBT to save me the trouble of buying my own UV flashlight as a turn marker.

    19. Russonc
      Superbacker
      on

      I'd steer clear of marketers unless you think your bottom line will profit. I've seen a ton of them and most seem rather like ... ... well, I don't want to offend so I won't say.
      As great at this campaign is (and I am a big fan!) hitting 300K is not particularly realistic regardless of what you do; so no more SGs are really needed beyond that (if the project manages to get that far... my guess is closer to 240-250K).
      Ultimately I trust your judgment...

    20. Pamela Bethell on

      @Logan the horror minis are an add on.
      I think Jellop coming on board sounds great, lets get the fear out to as many people as possible! Keep up the great work ITB, looking forward to hitting skme more streach goals!

    21. Logan
      Superbacker
      on

      Wait so which pledge level comes with horror minis? I thought the minis level only had the games characters.