Project image
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$4,299
pledged of $38,000pledged of $38,000 goal
68
backers
Funding Unsuccessful
The project's funding goal was not reached on Mon, December 15 2014 7:59 AM UTC +00:00
Amy Isabella ChalkerBy Amy Isabella Chalker
First created
Amy Isabella ChalkerBy Amy Isabella Chalker
First created
$4,299
pledged of $38,000pledged of $38,000 goal
68
backers
Funding Unsuccessful
The project's funding goal was not reached on Mon, December 15 2014 7:59 AM UTC +00:00

About

Isabella Gourmet Foods, a boutique artisan grocery in downtown Santa Barbara, has had its doors open for 1 1/2 years now - no easy feat for any small business, and we are well aware that it wouldn't still be thriving without the support of our talented vendors and kind customers who walk through our doors everyday. 

At this stage in the life of a small business, there is so often the decision of whether to fold or to evolve into the next chapter and we're wholeheartedly choosing the latter! 

But one thing we're certain of: We can't do it without your continued support.

The tenuous nature of a small business means that we have gotten very creative with our limited resources, and a cash infusion will allow us to expand and continue serving our wonderful foodie community and beyond.

So what does the next phase look like (aka where is all my money going)?

For starters, by the time you read this, we will have opened the Cebada Wine Tasting Room on the mezzanine level of our shop. This adds another dimension to our already teeming boutique and puts us on the Urban Wine Trail map, bringing an additional demographic of locals and visitors alike through our doors.

A rendering of the Cebada Tasting Room on the mezzanine level of Isabella Gourmet Foods
A rendering of the Cebada Tasting Room on the mezzanine level of Isabella Gourmet Foods

In this vein, we intend to ramp up our inventory to meet the demands of our wine sipping friends: An expanded cheese and charcuterie selection, and more wine crackers and wine accoutrements, are all part of the plan. The addition of the wine tasting room will also see extended hours, requiring more employee labor to compensate for later evenings and joint events.

Now that you'll be able to swing by the shop for a bottle of Cebada Wine on your way home from work or to a dinner party, we also intend to stock more grocery items to make your life easier. Items like eggs, milk, butter, cereals, and produce will grace the shelves, all keeping with our mission of supporting primarily local artisans.

Local produce for all!
Local produce for all!

With an expanded inventory comes the need for additional infrastructure to support the added product volume.

Additional shelving and a double-door up-right freezer are the initial focus. With the freezer, we'll be able to add long-awaited local ice creams and sorbets, pot pies, and other frozen dinners to-go.

Glass-door reach-in freezer for expanded local frozen goods selection
Glass-door reach-in freezer for expanded local frozen goods selection

By reaching our goal, we can achieve all this and then some; more products to choose from translates into a wider pool of customers and for a small shop like ours, high sales volume is key to surviving and thriving. 

We have made our best effort this past year and a half to give back to the community that supports us.

From joining the global movement 1% to the Planet to sponsoring local events like the Santa Barbara International Film Festival, SOL Food Festival, Fermentation Festival, Santa Barbara Business Expo, and dozens of others, it is our pledge to continue to give back as much as we get in a myriad of ways.

In exchange for your generous support, we've put together a thoughtful list of perks to show our appreciation. 

We're especially excited to offer our 3 tiers of Isabella Gourmet Foods Membership, available only to donors on this Kickstarter Campaign. Choose from Gold, Silver, or Platinum and receive a bevy of perks over the course of the next year! 

Even $5 puts your name on our large store window (like a celebrity!) so the public knows just how lucky we are to have you onboard. 

Your name featured on our window: one of many perks!
Your name featured on our window: one of many perks!

Most of the our perks connect you to the local food scene in a very intimate way, especially the VIP tour of local artisan farms and production sites, and the 3-day immersion in the food scene of either the coastal community of Santa Barbara, CA or Chatham (Cape Cod), MA. Some are more tangible items, like the very special Limited Edition Print of an original drawing of shop by local artist Ali Rybczyk.

Limited Edition Print by Ali Rbczyk
Limited Edition Print by Ali Rbczyk

Finally, your support extends far beyond monetary donation and perks.

Every share on Facebook, Instagram, and Twiiterevery blog post and newsletter blurb, and every mention to your customers, family, and friends brings our campaign and our mission to support local artisans (and those artisans from farther flung regions), closer to fulfillment.

We humbly THANK YOU in advance from the bottom of our hearts for being a part of this wild and wonderful journey! 

**Look for updates from us over the next month as the campaign unfolds!**

Risks and challenges

When it comes to expanding our inventory, we want to make sure you are heard! That means if we are missing an item that would make your life easier (and tastier), we want to hear about it. We record and research each and every request that our customers make, so keep 'em coming during the campaign and beyond!

If you don't see your product immediately on the shelves following the campaign, be aware that the process of curating and sourcing new products is a lengthy one, involving establishing a rapport with the maker (and in many cases meeting them in person and visiting their farm or production site), working to set business terms, and bringing the product to the shelf in stages.

Because of this, you should expect to see the product volume increase exponentially over the course of the Winter and Spring; it will not happen in one fell swoop! What you will see immediately is the installation of the up-right freezer, followed by the additional shelving to support the product.

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Support

  1. Select this reward

    Pledge $2 or more About $2.00

    We'll do a little happy dance in your honor (no, really), and keep you in our positive thoughts this holiday season!

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    Pledge $5 or more About $5

    Wall of Fame: We'll scrawl your name on our shop window (like a celebrity) through the rest of 2014 and into the New Year in immense gratitude of your support!

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    Pledge $15 or more About $15

    It's in the Bag: Receive a custom Isabella Gourmet Foods jute tote with the logo printed on the side. Perfect for reusing every time you shop!

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    Pledge $25 or more About $25

    Up High!: Receive a complimentary tasting for two at the Cebada Tasting Room on the mezzanine level of Isabella Gourmet Foods.

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    Pledge $50 or more About $50

    Try Us on For Size: Receive an attractive Limited Edition Isabella front zip hoodie OR Limited Edition Isabella apron! Stylish and modern, you'll get compliments on the street or in the kitchen!

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    Pledge $50 or more About $50

    Get your name on the guest list for the Cebada Grand Opening Industry Celebration this Monday, December 15th, from 5-8pm at Isabella! Complimentary wine, appetizers, and schmoozing with the industry folk. You're VIP now!

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    Pledge $75 or more About $75

    Isabella Immortalized: Receive a Limited Edition print of an original whimsical drawing of the Isabella Gourmet Foods storefront by local artist Ali Rybczyk.

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    Pledge $100 or more About $100

    Isabella Immortalized 2.0: A Framed Limited Edition print of an original drawing of the shop by local artist Ali Rybczyk AND a complimentary tasting for two at the Cebada Tasting Room on the mezzanine level of Isabella Gourmet Foods.

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    Pledge $150 or more About $150

    Afternoon Delight: Take a guided tour of the local Central Coast farms and production sites of some of our favorite artisans to see where your food REALLY comes from. Includes lunch and snacks included along the way!

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    Pledge $200 or more About $200

    Put A Bow on It: A special gift box with the Isabella logo and filled to the brim with some of our most popular local products like Ojai Olive Oil, Michele's Tesora, Pacific Pickle Works, and Twenty-Four Blackbirds Chocolate. Keep it or gift it!

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    Pledge $300 or more About $300

    IGF Silver Membership: Good for 1 year!
    Receive special treatment, including: An Isabella Jute Tote and Limited Edition Print; 5% off your daily purchases (weekdays only); 25% off when you shop on your birthday; 2 complimentary tastings for two at the Cebada Tasting Room; and once a year, receive a box of hand-selected products new to the Isabella shelves.

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    Pledge $500 or more About $500

    IGF Gold Membership: Good for 1 year!
    Receive extra special treatment, including:
    An Isabella Limited Edition Print and Hoodie; 10% off your daily purchases; 25% off when you shop on your birthday; 6 complimentary tastings for two at the Cebada Tasting Room; twice a year, receive a box of hand-selected products new to the Isabella shelves; and complimentary access to all VIP events, tastings, and festivals we host and/or take part in for you and you alone!

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    Pledge $750 or more About $750

    IGF Platinum Membership: Good for 1 year!
    Receive deluxe treatment, including: An Isabella Jute Tote, Limited Edition Print, and Hoodie; 10% off your daily purchases; 25% off when you shop on your birthday; monthly complimentary tastings for two at the Cebada Tasting Room; an annual $100 gift certificate for your guest of choice; 4 times a year, receive a box of hand-selected products new to the Isabella shelves; and complimentary access to all VIP events, tastings, and festivals we host and/or take part in for you AND one guest!

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    Pledge $1,000 or more About $1,000

    Farm-to-Boutique Dining: Enjoy a VERY special in-store dinner for you and 3 guests, catered by our local artisans and paired with Cebada wines. Automatically includes Silver Membership status.

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    Pledge $2,500 or more About $2,500

    Give it Up: We'll make our monthly 1% For the Planet donation to an environmental/sustainable nonprofit of your choosing anywhere in the country, along with your name recognition! Automatically includes Gold Membership status.

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    Pledge $5,000 or more About $5,000

    Farm-to-Home Dining: Relax as you experience a catered dinner at your home in Santa Barbara for you and 7 guests, catered by our local artisans and paired with Cebada wines. Automatically includes Platinum Membership status.

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    Pledge $10,000 About $10,000

    Bi-Coastal Extravaganza: 3-night stay for 2 guests in Santa Barbara, CA or Chatham (Cape Cod), MA. Includes intimate tour of local food favorites, including behind-the-scenes tours of how the foods are grown and produced, VIP farm-to-table restaurant experiences, wine tastings, catered picnics in the prime locations, and so much more! It's the ultimate foodie experience no matter which coast you choose! Automatically includes Platinum Membership status *Does not include airfare*

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Funding period

- (27 days)