About this project
My debut album Monster is a personal offering that gives listeners a window into the life and mind of a kid growing up in New York City’s schizophrenic landscape. Monster touches on everything from my personal come-up and the stresses of pursuing a dream to the struggle of young relationships, family drama and youthful arrogance - plus a healthy dose of party and bullshit. Produced entirely by myself and my in-house team of musicians, Monster meshes trunk-rattling 808's with hard-hitting drums, soaring strings, lush synths and soulful horns, while remaining strongly rooted in the aggressive, witty lyricism people have come to expect from me. I poured my heart and soul into this album; every note and every word is exactly as I envisioned.
The Team: ROYAL
I am blessed to have some of the most talented, hard-working collaborators and business partners any artist could ask for. Along with my in-house team, I have complete creative control and hands-on involvement in everything from the content and sound of my music, video treatments and production, to the album art and marketing plans. This is a gift and a curse. While our passion and talent is endless, and our support from fans, media outlets and industry insiders is growing, our financial resources are limited when compared to the major-label artists we our competing with.
The Cost: MEDIA
I want to bring these songs to life. I want to tell the stories and convey the emotions in the most visceral way possible. This means music videos. Not “run-and-gun” pieces shot at various street locations, but full treatments with edgy concepts that push creative boundaries and evoke a strong response in the viewer. In the past I’ve been fortunate enough to collaborate with great producers, directors, camera operators, lighting technicians and other crew members who have been willing to work for less than their standard rate. Together, and with practically no budget, we have created some amazing imagery: “Sucker MC’s” ft. DMC, “44 Fours,” & “Almost There.” However, at a certain point favors run out and money becomes a necessity.
The Means: YOU
Until 2010 I had not posted a single video to YouTube, contacted any journalists on my own behalf, or spent a single dollar on advertising. All the success and notoriety I’ve gained has come organically, directly from my fans and supporters. I can not express in words how much this means to me. I am truly blessed.
If you are unable to contribute financially, I understand. Keep watching the videos, listening to the music, and spreading the word. If you can contribute, there are some incredible rewards and prizes that the Royal team and I have cooked up for you. Either way, you are the most important part of this movement, and I wouldn’t be able to do it without you. I promise to bring you the music and visuals you all deserve. I can’t wait for you to see and hear what you have made possible. Thank you.
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