The AT-ST Video Stand is a sturdy stand designed for the Apple iPhone 4 and 5. Among other things, it has a multi-jointed swing arm to allow you to position the iPhone at any height and angle.
What will it be used for?
Video capture becomes so much easier and faster with the AT-ST Video Stand, thanks to the variety of heights and angles you can achieve in a second or two of adjusting the swing-arm. With so much versatility, you'll find that the AT-ST Video Stand will make a great tool for recording video, snapping photographs, scanning photos, live video conferencing and more. And, if you're using your iPhone for a long period of time – say, flipping through it while you're eating breakfast– AT-ST Video Stand makes a great support so you won't have to constantly pick up or hold your phone. It's almost like having an extra hand for your iPhone.
Equipping your phone
The holder opens up with a simple press on either half of the petal. Just place the iPhone into the holder and let it click. Pretty simple. Taking the iPhone back out also takes nothing but a gentle press.
The stand holder doesn't block the charging port for iPhone, meaning you can continue to charge the phone as you use it. And we didn't want the charging/sync cord to get in the way, so we've designed a cord clip in the middle of the swing-arm to keep the cord neatly managed during use.
Where did this come from?
The idea for the AT-ST Video Stand came about from the everyday hassle of shooting video with an iPhone. Handheld video is often shaky and poor quality, and it's hard to get the right framing. This was particularly true in the events that gave birth to this project. FaceTime with your family. Something that should be simple but just isn’t.
Our Big Head of Design, Royce, who majored in Industrial Design at RISD, had been trying to FaceTime with his then one-year old baby girl, Roxi, and his wife, Grace. It was a horrible experience for both parties involved. On his end, Royce found that there was absolutely nowhere appropriate to put his iPhone. Holding the phone caused blurry video and occupied one hand. Propping up the phone resulted in weird, distorted perspectives (sort of scary for little kids). On Grace and Roxi's end, there was no good way to both hold an energetic one-year old and an iPhone simultaneously. Roxi kept trying to move around and Grace had to struggle to hold Roxi. As you can imagine, the video quality was terrible on both sides.
Existing iPhone tripods just don’t solve these problems. They are often locked into a single height, position and angle, which really limits the possibilities and functions. After trying a few different tripods and stands, Royce got an idea. He had this old Star Wars All Terrain Scout Transport (AT-ST) model. He got a few rubber bands and strapped the phone onto the AT-ST's head. Perfect. And that's how we got started. From that initial spark of inspiration, we began developing an extremely versatile and adjustable stand.
Where are we now?
We spent a lot of time developing and fine tuning every bit of the AT-ST Video stand. After many rigorous rounds of model making, prototyping, and testing, we finally arrived at our final design. You can see some of our process below.
We were especially careful to make sure that the AT-ST Video stand can be adjusted to capture a large variety of subjects easily. It'll be a cinch to snap documents, take video, and hold video conferences, the possibilities are endless. In addition, we were able to minimize the size of the base so the stand can be used in a variety of contexts and environments.
Once we finalized our design we immediately began working with a trusted and experienced manufacturer to prepare for production of the AT-ST Video Stand. With the help of the manufacturer, we created working prototypes. With the prototypes we were able to tweak the torque of each hinge so that the stand will be secure yet easy to manipulate. As a result, we've actually tested a near finished product and we're pretty confident that this will be the best iPhone Stand ever.
Everything is ready to go, all we need now is to start tooling. Your pledge will go toward the tooling costs and the initial manufacturing run. Help us out, we're almost there!
Current production plan: Tooling will start in September, followed by production verification in November. During this production verification stage, we will create 150 limited edition White stands manufactured under close supervision, as well as 20 Black stands for early backers pledging $29. Mass production is scheduled to commence in early December.
What are the Reward Levels?
$1 - Thanks for your support!
$15 - Five IPEVO Touchscreen Wipes. Free Shipping in the USA
$29 - Special price for early backers only! One black AT-ST Video Stand. Free Shipping in the USA. Strictly limited to 20 pledges.
$49 - One black AT-ST Video Stand. Free Shipping in the USA. Strictly limited to 50 pledges.
$69 - One black AT-ST Video Stand. Free Shipping in the USA.
$99 - One Limited Edition white AT-ST Video Stand. Free Shipping in the USA. Strictly limited to 150 pledges.
Special Reward: $15 for 5 Touchscreen Wipes
IPEVO Touchscreen Wipe
features everyone's favorite — IPEVO mascot Roy the Bulldog. This wipe is
adhesive on iPhone and iPad and can be peeled off to wipe the screen whenever
needed and leaves no residue. We have had huge success distributing them at various
Our goal is $30,000, which would be enough to finish tooling and produce the first run of stands, including the classic black stands as well as the limited edition white stands for Kickstarters. Thanks for visiting, and please send us a message if you have any questions. Let's build a better iPhone stand together!
Risks and challenges
We've had a lot of experience manufacturing quality products before (check out our P2V or Ziggi). Although this isn't a totally new experience for us, every product does comes with its own set of risks.
The AT-ST Video Stand is die-cast aluminum, and because of the way the material is treated in die-casting, sharp and non-uniform edges have to be addressed and polished away. This finishing process is executed by hand and not by machines, which is time- consuming and may result in a higher failure rate. Another risk is the dual-shot injection molding of the phone holder. Dual-shot injection molding is great for combining two differ- ent types of plastics together and creating a part with good integrity. However, this pro- cess also has it's risks. If the mold is not handled properly, shrinking and warping of the plastic may occur along with surface defects.
In order to address these risks, we have developed and cultivated partnerships with fac- tories which we have worked with before, building on our experience and expertise. Before production begins, all molds will be tested and tweaked to overcome any tooling problems that may affect the end product. And parts that do not pass our strict specifi- cations will be rejected.
As an additional safeguard, we also plan to have our own quality control team on-site in these factories to make sure production proceeds smoothly, reliably and accurately. Our quality control team will also be responsible for comprehensive durability tests to ensure the Video Stand's hinges are long-lasting and that they will provide enough tension to support the stand and phone.
We took a lot of thoughts, tries, and quite a while to figure out the ideal weight distribution for the arm and base so that iPhone can be securely mounted at various angles without falling or tipping over the stand. There is also a rubber pad on under the base to enhance grip.
Yes, an iPad version is on the drawing board, but that requires much heftier arms and hinges, and much more engineering. We'll definitely put it on our development plan if the iPhone stand project is successful! Stay tuned!