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Support Peter in finishing and promoting "Into the Sea" - a Beachy Folk album chronicling his journey from Suit to Singer/Songwriter
Support Peter in finishing and promoting "Into the Sea" - a Beachy Folk album chronicling his journey from Suit to Singer/Songwriter
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337 backers pledged $26,775 to help bring this project to life.

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Peter Su's Debut Album: Into the Sea

$26,775

337

 CAN YOU HELP ME REACH MY STRETCH GOAL OF $20K?

Thanks to all of you - after 3 years, "Into the Sea" will be birthed. But what happens after? 

Even though I'm an independent artist with no label, I would like to publicize it to the world—to give "Into the Sea" a real chance of finding its audience.  The funds will go towards:

-Touring (release show parties in SF and LA, touring California (YES, finally a tour!), sound system equipment)

-Music Video Production (equipment and funds to shoot music videos, covers, collaborations)

-College Radio Promotion (how cool would it be to hear it on the RADIO?!)

BONUS REWARD: If we reach the goal of $20K, I will write and record my best attempt at a "Summer Jam" and send a digital copy to each and every backer!  I'm thinking either electro-funky or acoustic-beachy—what style do you prefer?  Let me know in the comments!

Alright, let's do this!  Please pledge now, choose a reward, and share this Kickstarter link on facebook—it goes a long, long way.  Thank you!!!

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My Purpose

"First of all, I want people to understand that I'm here to create for them.  To create music for people so they'll know that I'm a source of love."
                                                           —Brian Wilson, The Beach Boys

At the end of the day, I want to be a good, loving person.  I believe that songs can be a profound source of love and that one honest song can touch a million hearts—that music is our direct connection to God and to each other.

Love.  

That's what I want my life, and my music to be about.

The Album: Into the Sea

"Into the Sea" chronicles the emotions I've felt over the last 3 years in my journey in search of love—from others, from God, from myself.  I've chosen 8 songs to tell my story. 

On one level, "Into the Sea" is about stepping out into the unknown—leaving behind the familiar business world to sail out into uncharted creative waters—in search of my true calling. On another level, "Into the Sea" is about diving below the surface of what we can see, down into the depths of the subconscious, where a whole world of submerged desires and emotions live.

Sonically - it's a beachy folk record.  Imagine hearing The Beach Boys singing 5 part harmony around a beach campfire with Neil Young.  Storytelling, lots of vocal harmony, and those oh-so-vulnerable-yet-powerful male falsetto vocals.  "Into the Sea" is my humble attempt at creating a modern-day "Petsounds".  

In true Brian Wilson fashion, I'm producing the record.  I've been able to book time at one of the best music studios in LA—the same studio where The Beach Boys actually recorded sessions of "Good Vibrations".

A lot of work has already begun on the album—most of the vocals and instruments have actually been tracked and recorded.  Now, I need to mix and master the album, design the artwork, and manufacture the record.

What's at Stake?

I've put every ounce of my soul into getting to this point.  I've spent all of my life savings, time, and passion for the last 3 years to learn how to really write songs, perform, and produce a record.  

I've written over 70 songs to finally arrive at these 8 songs that tell my story and that I feel are good enough to share with YOU, and hopefully the rest of the world.  

How Can You Help?

1) Click the green "Back this Project" button now in the top right section of this page.  

2) Choose an amount you feel good about and select the accompanying reward.  I've tried to make the rewards fun or one-of-a-kind experiences as much as possible—as a token of my appreciation!

3) Tell your friends.  Share this Kickstarter link on Facebook and via email - this is HUGE and helps a lot.

Other ways to help spread the word: Reddit, Twitter, Tumblr, Instagram, Snapchat, RenRen, Weixin, Kakao, email relevant bloggers, post on their Facebook walls, tweet to them, etc.  Let's get this Kickstarter featured on the front page!

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First Goal: The Album and Video

$10K

I've spent the last few months meeting with different producers and engineers to forecast a realistic budget for recording an album and shooting a professional music video.  

The funds will go towards:

-Studio Time
-Session Musicians (Drummer, Bassist, String Player)
-Mixing
-Mastering
-Album Artwork
-Manufacturing CDs
-Professional Music Video (Director, Actor, Videographer, Lighting, etc.)
-Kickstarter and Payment Processing Fees (8-10% of Funds Raised)
-Rewards Manufacturing and Shipping

Stretch Goal: The Tour and Publicity

$20K

After 3 years, "Into the Sea" will be birthed. But what happens after? Even though I'm an independent artist with no label, I would like to publicize it to the world—to give "Into the Sea" a real chance of finding its audience, so people outside of my family and friends can hear the music. Promotional costs can be exponential, but I will promote as resourcefully as possible to maximize the impact. The funds will go towards:

-Touring (release show parties in SF and LA, touring California (!), sound system equipment)

-Music Video Production (equipment and funds to shoot music videos, covers, collaborations)

-College Radio Promotion (how cool would it be to hear it on the radio?!)

Demo Recordings

I made a demo of "Blue" and "Into the Sea" to give you a ROUGH idea of the general Beachy Folk vibe of the record.  Note: these are bare-bones demos I made in my home studio to serve as a guide for the FINAL record to be produced at one of the best music studios in LA.  

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Stay Connected

Web

www.petersumusic.com 

www.facebook.com/petersumusic

www.instagram.com/petersumusic

www.soundcloud.com/petersumusic

www.youtube.com/petersumusic

Contact

petersumusic@gmail.com

Snapchat: @petersumusic

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Special Thanks

Christian Soriano - videographer and editor

Tyler Moon - filming and photography

Ian and Levi at Launchandrelease.com for their advice, guidance, and amazingly helpful Musician Kickstarter course.

My friends and family that helped to review my Kickstarter and give me feedback along the way...you know who you are :)

You guys rock.  I wouldn't have been able to make this video and kickstarter campaign without your guys' help.  Thank you.

Risks and challenges

The biggest risk is not having enough funds to complete the project. With your help, we can mitigate that!

Another risk is managing everybody's time to release the album by summer of 2015. The mixing engineer, the mastering engineer, graphics designer, and myself all have our own schedules that I will need to manage in order to complete the project on time and within budget.

Another challenge will be fulfilling and shipping all the Kickstarter rewards in a timely manner. Writing songs, learning songs to cover, recording songs, performing private shows can take substantial amounts of time - but I'd like to think I've gotten pretty decent at it ;p. I've also spoken to others who have done successful campaigns to get realistic estimates for logistical matters.

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    DIGITAL COPY OF FIRST SINGLE - any support is greatly appreciated. Please spread the word!

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  2. Select this reward

    Pledge $10 or more About $10

    DIGITAL COPY OF "INTO THE SEA"

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  3. Select this reward

    Pledge $25 or more About $25

    SIGNED PHYSICAL COPY OF "INTO THE SEA" + POLAROID OF ME SIGNING YOUR CD BEFORE I MAIL IT + digital copy of "Into the Sea"

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    86 backers
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  4. Select this reward

    Pledge $50 or more About $50

    YOUR NAME IN A SONG (YOU, yes, YOU will be in the song I write and release on Youtube to publicly thank you awesome backers) + signed physical copy of "Into the Sea" + polaroid of me signing your CD + digital copy of "Into the Sea"

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  5. Select this reward

    Pledge $100 or more About $100

    YOUR BIRTHDAY SONG-GRAM (Happy birthday!, I will call you on your birthday and sing a special 30 second song-gram to you via voicemail or live if you happen to pick-up, or choose someone special and I will call to sing a birthday-gram to them via voicemail or live if they happen to pick-up) ***along with*** your name in a song + signed physical copy of "Into the Sea" + polaroid of me signing your CD + digital copy of "Into the Sea"

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    30 backers
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  6. Select this reward

    Pledge $200 or more About $200

    KARMA CONTRIBUTION (I just said "WOW" backwards. Thank you for being you and just wanting to support me. Here's a Karma Flower) + digital copy of "Into the Sea"

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    11 backers
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  7. Select this reward

    Pledge $300 or more About $300

    YOUR NAME CREDITED IN THE ALBUM LINER NOTES (Yes, that's right, YOUR name will be permanently credited and immortalized in the "Into the Sea" liner notes) ***along with*** your birthday song-gram + your name in a song + signed physical copy of "Into the Sea" + polaroid of me signing your CD + digital copy of "Into the Sea"

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    12 backers
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  8. Select this reward

    Pledge $500 or more About $500

    JOIN ME ON STAGE (at my SF or LA album release show to play cowbell/other percussion with me on one of my songs) + YOUR OWN YOUTUBE SONG DEDICATION (Yes yes y'all, choose any non-offensive song and I will learn it and cover it in my own Peter Su style, dedicating it to you as a musical shrine for as long as the internet exists) ***along with*** your name in the album credit liner notes + your birthday song-gram + your name in a song + signed physical copy of "Into the Sea" + polaroid of me signing your CD + digital copy of "Into the Sea"

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    Pledge $1,000 or more About $1,000

    ONE-OF-A-KIND-SONG DEDICATED TO YOU (I will personally write a brand spankin' new song out of thin air, dedicated to YOU, based on any topic and/or genre you want, record it in my home studio, burn it on a CD and mail it to you) ***along with*** join me on stage + your own youtube song dedication + your name credited in the album liner notes + your birthday song-gram + your name in a song + signed physical copy of "Into the Sea" + polaroid of me signing your CD + digital copy of "Into the Sea"

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    Pledge $1,500 or more About $1,500

    ONCE-IN-A-LIFETIME ENGAGEMENT/WEDDING SONG AND PRIVATE PERFORMANCE (Based off your story and input, I will write a one-of-a-kind song dedicated to YOU AND YOUR OTHER HALF, record it in my home studio and burn it on a CD and mail to you, AND THEN travel to sing that song while you propose or during your wedding - anywhere in California) ***along with*** join me on stage + your own youtube song dedication + your name credited in the album liner notes + your birthday song-gram + your name in a song + signed physical copy of "Into the Sea" + polaroid of me signing your CD + digital copy of "Into the Sea"

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  11. Select this reward

    Pledge $2,500 or more About $2,500

    SPECIAL ACOUSTIC HOUSE CONCERT (I will travel to your place and play a whole private concert for you and 10 of your friends - dates to be mutually agreed upon - anywhere in the continental United States) + 10 SIGNED PHYSICAL COPIES OF "INTO THE SEA" ***along with*** one-of-a-kind song + join me on stage + your own youtube song dedication + your name credited in the album liner notes + your birthday song-gram + your name in a song + polaroid of me signing your CDs + digital copy of "Into the Sea"

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  12. Select this reward

    Pledge $5,000 or more About $5,000

    THE CHAIRMAN OF THE CHORD: EXECUTIVE PRODUCER ALBUM CREDIT ON "INTO THE SEA" (Yup, you will be credited as Executive Producer for the whole "Into the Sea" album and will be forever remembered as the Chairman of the Chord - The COC) ***along with*** private acoustic house concert (I will come play for you and 10 of your friends - dates to be mutually agreed upon - anywhere in the continental United States) + 10 signed physical copies of "Into the Sea" + one-of-a-kind song + join me on stage + your own youtube song dedication + your birthday song-gram + your name in a song + polaroid of me signing your CDs + digital copy of "Into the Sea"

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Funding period

- (30 days)