About this project
The Growth Hacker’s Guide to the Galaxy is the ultimate compendium of growth hacks for the modern digital marketer, written by growth veterans, including Jeff Goldenberg (Head of Growth at Borrowell, and Google Next Mentor) and Mark Hayes (CEO of Tiger Tiger, and founder of one of the world's first growth hacking agencies)
Are you ready to skyrocket your companies growth (and start printing dollar bills)?
If so, grab your copy of The Growth Hacker's Guide to the Galaxy before the campaign is over!
We've been featured all over the place, including...
Being a digital marketer in 2015 is the definition of being in the right place at the right time. Technology is cheap, connection is instant, and the potential for growth is limitless.
Simply put: there’s a ton of opportunity.
Born out of this opportunity, a new breed of marketer has emerged, one who uses technology, automation, data, and a hustler’s spirit to acquire customers faster and cheaper than anyone else can.
This new breed of marketer is known as the Growth Hacker.
And Growth Hackers are flipping the old marketing paradigm on its head.
There’s a prevailing myth that you needed to be a coder to experiment with growth hacking.
Earlier this year, we looked around for a great resource on how a non-technical marketer can learn to market like a growth hacker....
We didn’t find one.
In fact, we couldn’t find a single definitive resource that taught digital marketers the various growth hacks they can use to exponentially accelerate growth.
So, we did what any growth hacker would do: we made one.
We released a 30,000 word sourcebook on growth hacking, something we could confidently say is the best resource on the internet for growth hackers.Needless to say, people flipped out viewing it more than 50,000 times.
With this experiment we validated our hypothesis: marketers, founders and companies want a faster, easier, better way to grow their businesses - something that creates killer results but won’t cost you an arm and a leg...
So now we're doing it right...
We're launching The Growth Hacker's Guide to the Galaxy on Kickstarter, based on the success of our growth hacking sourcebook. Instead of focusing only on SaaS marketers, we have expanded the book to focus on digital and startup marketers, including 100 of the best growth hacks in the universe, curated for each phase of business. We’re also compiling 12 out of this world (get it?) case studies that showcase some of the best growth hacks ever.
This is the first and only comprehensive database of growth hacks for marketers that requires no coding skills whatsoever. Full of straightforward, cutting edge growth hacks with simple, easy-to-follow instruction, the book also provides a website with many additional details, instructions, and videos to help you market the next big startup.
The big name publishers we pitched didn't even know what growth hacking was. So while they’re searching for the next 50 Shades of Orange, we’ll be bringing it directly to you - the digital marketers who need it - via Kickstarter.
Growth hacking is on the cutting edge of digital, startup, and data driven marketing. But it’s more than just a buzzword. Growth hackers around the planet are finding ways to grow platforms more rapidly than ever before, in many cases, with no engineering background whatsoever.
Combining creativity, analytical thinking, and technology to sell products and services, growth hacking allows the modern marketer to gain traction faster and cheaper than through traditional methods. It won’t be long before growth hacking goes mainstream...but until then, you have a unique and incredible opportunity to get a jump on your competition.
In The Growth Hacker’s Guide to the Galaxy, we’ve meticulously curated and compiled 100 of the most advanced, cutting edge growth hacks from around the galaxy. The best part? Anyone can learn and apply these hacks, no engineering background necessary.
Become a Growth Hacking God
Before we jump to the nuts and bolts of growth hacking, we’ll show you what it takes to be a successful digital marketer in the 21st century (hint: you need to be able to think creatively, analytically, and strategically - we’ll show you how).
Skyrocket Your Company’s Growth in Less Than 10 Minutes (no engineering background required)
Don’t have any technical skills? No need to fear - digital marketers with no engineering background still have the ability to learn and implement the strategies in this book. Each growth hack is explained using a step-by-step framework that even the least technologically inclined marketer can follow.
Oh, and many of the growth hacks featured in The Growth Hacker’s Guide to the Galaxy take less than 10 minutes to implement. How’s that for a return on investment?
More Than Just a Book...
If you get lost or find yourself needing more help down the line, the book comes with a companion website loaded with tools and resources to offer you continued support, education, and inspiration as you master the art and science of growth.
Stop hacking alone - preorder The Growth Hacker’s Guide to the Galaxy and join a community of growth hackers, ready to help and support you along the way.
Not only will you get 100 growth hacks you can start using today to skyrocket your growth, but we’ve included 12 in-depth case studies from today’s top digital marketers (and one of them could be you).
Nothing can be as discouraging as a slow startup. When you finally take the plunge to start a project you have always believed in, only to see little to no growth, self-doubt can take over. Instead of suffering through this period, struggling and wondering if your startup is going to make it, you need to figure out a way to make it work...but you won't find it through traditional marketing routes.
The growth hacks inside The Growth Hacker's Guide to the Galaxy are designed by leading digital marketers and startups and battle-tested in the real world, ensuring you'll jumpstart your growth, and get your startup on the track it should be.
The strategies and tactics inside The Growth Hacker's Guide to the Galaxy are essential to expanding your digital presence in 2015 and beyond.
By leveraging the growth hacks in this book, you will find your marketing reach more people faster and cheaper than ever before, leading to the type of connections that will take your business to the next level. Each growth hack is specifically geared towards improving the performance of digital marketers throughout the galaxy. Reading The Growth Hacker's Guide to the Galaxy is like putting your current skillset on steroids (minus the big forehead thing).
Modern Marketing Students
The medium of marketing is evolving faster than ever before. This book will put you on the vanguard of marketing techniques. The internet has opened up so many doors for startup companies and small businesses, throwing traditional methods of business-building out the window, and, as it seems, traditional marketing methods as well. These hacks will allow you to think outside of the box and question the mold of classic marketing methods.
Just because you have no prior technical marketing skills, does not mean you can’t implement these hacks. In fact, these growth hacks are going to be particularly crucial for you. We will provide you with step by step instructions, ensuring that you do not feel over your head at any point.
But that's not all...
We also have a few exclusive bonuses for those who preorder. We'll be adding to this list throughout the campaign, so check back often (or preorder now to get all updates directly to your inbox)
Here they are:
BONUS #1. Get 2 Goodui.org Data Stories for free when you contribute $29 or more
Note: The Goodui.org Data Stories are $39 for a combined value of $78, which means if you contribute at least $29, you basically come away up $49 on this transaction.
Pretty nifty, right?
BONUS #2. Special Stickermule.com Bonus (contribute at ANY level)
Great news - We just partnered with Sticker Mule, the world's fastest sticker printer, to show growth hackers how to use customizable stickers to increase brand awareness and sales of products.
They've also agreed to share a special bonus with all backers at ANY level...but it's super secret and only backers get access.
So preorder today at any level and learn how to hack sales using stickers (true story).
BONUS #3. Surprise (check back soon)
More bonuses coming soon!
Mark HayesMark Hayes is the founder of full-service digital marketing agency, Tiger Tiger.
Jeff is the Head of Growth at Borrowell.com, co-founder of Hackology Consulting, a digital marketing consultancy focused on growth hacking and business development for early stage, high-growth companies, and is an Entrepreneur-in-Residence at MaRS Discovery District as well as a mentor for the Google Next Startup Accelerator and LeanArts accelerator.
Jeff is a serial entrepreneur who has previously launched a number of startups in different industries. These include SchoolSupplies.com, Top Chef University as well a couple of brand extensions in the entertainment space: World Series of Poker and PokerStars. In addition to running his companies, he is also a part-time professor at Seneca College where he teaches entrepreneurship and digital marketing.
Jeff is the co-author of an upcoming book on growth hacking for non-technical marketers: The Growth Hacker’s Guide to the Galaxy.
He’s a graduate of MIT’s Entrepreneurial Masters Program and holds an MBA in Entrepreneurship and Marketing from York University.
Jeff is a big sports buff and in addition to rooting for his native Blue Jays (which makes a lot of sense), he also supports Manchester United (which makes a little less sense but proves that he’s a real citizen of the world). In those rare moments when not working or supporting his diverse teams, he loves mountain climbing and rocking out to Phish. Jeff hasn’t yet tried doing the both at the same time, which is probably for the best. He lives in Toronto, Canada with his wife, Sage, and his son, Jackson.
June - July - Kickstarter Campaign
August 10th - final manuscript complete
August 30th - physical print book design and format complete
September 4th - digital books shipped early to subscribers
September 20th - physical print book design and format complete
October - November - book fulfillment (printing and distribution)
December - Infinite - hack the galaxy
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If you don’t pick up one amazing strategy or tactic that you can immediately apply to your business, we’ll give you your money back.
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WHAT YOU SHOULD DO NEXT:
Risks and challenges
There are a few risks and challenges to get The Growth Hacker's Guide to the Galaxy into your pretty little hands...luckily, we have growth hacks to help us out along the way. That said, the biggest challenges for us will be:
1. Conduct great interviews with companies and get them to give us amazing, in-depth, and transparent stories, backed by growth data, and translate them into exciting, actionable case studies
2. Keep the growth hacks as current and as actionable as possible.
3. Make it as easy as possible for non technical marketing readers to use our growth hacks.
4. Get the book print ready and shipped on time (luckily, we have Insurgent Publishing on board to make sure everything goes off without a hitch).Learn about accountability on Kickstarter
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