Exactly five years ago, we launched our design studio on this very platform with a minimalist quartz watch called Instrmnt 01. It was really popular - and a lot has happened since.
To celebrate the past five years, we're back where we started with our most ambitious project to date: The D-Series - our first ever mechanical watch - assembled in Germany with a Swiss-made Sellita SW200 automatic movement.
It’s our simplified take on a dive watch, featuring a unidirectional bezel, a subtle sweeping second hand, double domed crystal, screw down crown, luminova markings, and sapphire crystal case back. It’s rated for diving to 660ft, or 200 meters. In short, we haven't cut any corners.
You can choose from two bezels:
- Black aluminium with a white engraving.
- Silver steel with a blind engraving.
Both look great paired with the 40mm sandblasted steel casing.
And there are also multiple straps to choose from:
- Italian-made rubber (black)
- German-made stitched leather (black)
- German-made stitched leather (tan)
- NATO-style Nylon (olive, black, sand)
- Steel Oyster bracelet (sandblasted steel)
We'll be updating you with more imagery and information on the straps soon. You don't need to pick one quite yet - we'll ask you which you want when the funding period is finished.
If you’re into mechanical watches, you’ll know that the movement makes or breaks them. The SW200 we are using is one of the best. Extremely well reputed, and no different mechanically from its more expensive ETA companion, it features 26 jewels, runs to an accuracy of +-4 seconds, and self winds from the kinetic movement of your body. This isn’t just an off the shelf version either - our final rotor is being developed specifically for us with a unique matt finish and bespoke engraving.
Once each movement has been constructed in La Chaux-de-Fonds, Switzerland, they are shipped to our class leading facility in Germany where individual assembly takes place.
If you know anything about Instrmnt as a design studio, it might well be that we are function led and pride ourselves on only using the finest materials and components we can.
Regarding the specification of the D-Series, we truly believe that it is one of the best value propositions on the market: both at the RRP price, and doubly so at the 50% discount on Kickstarter. It will run at this price for one month only, and our first 100 backers get a further 10% discount along with a 'XXX/100' engraved first edition watch. So pledge now.
If you decide to back us, we guarantee to deliver your watch by Christmas - although in reality that is an over-cautious estimate; we're aiming to ship in the first week of December.
We've built up a very strong supply chain (from manufacturing, to customer service, to logistics) over the past five years of making and delivering around 25,000 watches, so hopefully you can be confident in the knowledge that we know what we're doing. If you have any questions, just ask.
That's it. We're really proud of what we've built in the D-Series: from the specification, to the design, to the price. We would love your support in bringing it to fruition.
Here's the full spec:
- 40mm Steel Casing (316L, sandblasted, hardened)
- Black Bezel (Anodised aluminium, engraved and filled in white)
- Silver Bezel (316L steel, engraved blind)
- Doubled-domed sapphire crystal
- Screw down crown
- Steel dial (Pantone 426 U black, luminova markings, date at 3H)
- Helvetica Neue dial and date numbering
- Screw-down case back with sapphire crystal window
- Sellita SW200 movement (26 jewels, +-4 seconds, bespoke Instrmnt rotor)
- Sweeping second hand (28,000 vibration per hour, 4Hz)
- 200m / 666ft water resistance
If you haven't heard of Instrmnt before, allow us to introduce ourselves. We are a Glasgow-based, multi-disciplinary design studio focused on creating industrial-led products with an emphasis on quality, simplicity and attainability above all else. Founded by Pete Sunderland and Ross Baynham in 2014, our work has been recognised and exhibited by the V&A, London Design Festival, Paris & New York Fashion Week & as part of Scotland's Year of Innovation, Architecture and Design.
As alluded to above, a lot has happened since we launched on this platform in 2014. We now sell our products in 80 countries worldwide (both direct and through 100 retail partners), have expanded our core watch business to four separate ranges, introduced a host of new product offerings including bikes, furniture, clocks, and umbrellas, opened our own studio-store in Glasgow, and have had our work featured in the New York Times, Wall Street Journal, Surface, Wallpaper and The Guardian to name a few.
Risks and challenges
Our supply chain is well developed and our final production samples have been made and fully tested. We don't anticipate issues with manufacturing or shipping, however we are working closely with our partners and promise to communicate and rectify any issues quickly should they arise.Learn about accountability on Kickstarter
- (30 days)