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Shoelaces always coming undone is annoying and tucking them into your shoe is uncomfortable. CUT LOOSE to improve style and comfort.
Shoelaces always coming undone is annoying and tucking them into your shoe is uncomfortable. CUT LOOSE to improve style and comfort.
Shoelaces always coming undone is annoying and tucking them into your shoe is uncomfortable. CUT LOOSE to improve style and comfort.
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1,137 backers pledged AU$ 17,829 to help bring this project to life.

About

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Improve the style and comfort of your laced shoes

AU$ 17,829

1,137

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Like a bow-less shoe?

Don't like bows or uncomfortable excess lace? Most of us wear laced shoes on a regular basis. Whether you tie a bow or tuck in your excess lace, there are common problems we face. 

  • Laces always coming undone 
  • Floppy laces making your shoes look unstylish  
  • Uncomfortable knots digging into feet
  • Annoying loose lace inside the shoe
  • Shoes loosening as we walk  

The good news: innie is a simple product that will eliminate all of these problems so you can walk and play in style and comfort!

  • Comfort: No excess lace in your shoe 
  • Style: Maintain a bow-less look
  • Safety: No tripping over loose laces 
  • Flexibility: Adjust lace tensions for secure or slip on fit 
  • Durability: Long lasting, durable plastic to withstand any condition
  • Customisation: Colour match product to your shoe and style

Product

innie: Is a small durable plastic clip which attaches to each lace inside your shoe. The clip sits between the tongue and inner side of your shoe so you can't see or feel a thing. The clip can be adjusted quickly to suit various lace tensions or set as a slip on shoe.

Don't like the idea of cutting your lace? No problems, keep the bow and test the product holds firm before cutting or don't cut laces at all, keeping them tucked in prevent your shoes from loosening when running, walking, skating or busting a move!

Suitable Shoes

Suitable Laces

Easy Install

4 Easy Steps
4 Easy Steps

Have it your way: Lace tension can be quickly adjusted from slip on to tight fitting.

Slip On
Slip On
Adjust Lace Tension
Adjust Lace Tension

Do it innie style!

No matter where or how you use your laced shoes, innie can be applied to improve comfort, safety and looks! 

Street

 Dress

Recreation

Fitness 

Kids 

Why Kickstarter

Being a student I have limited resources at my disposal (mainly finance). Bringing this product to market the traditional way of, "build it and they will come" is not attainable. I've put everything I have and more into this project as I believe it will truly make a difference to those using it. 

Fortunately I'm not building a spaceship so the small financial resources I've used have got us to the point of being production ready and now after many stages of product testing I need your help to bring this product to you!

I have been enjoying this product for long enough and want to share it with the world. This funding will get the final packaging templates made and mass production started with the added bonus of FREE INTERNATIONAL SHIPPING, landing them in your shoes to be one of the first to finally CUT LOOSE!

Product Breakdown

Pledge Packs

Important Information for ALL Pledge Packs

  • Free Shipping: YES! FREE SHIPPING WORLDWIDE! 
  • Pick Colours: Choose any colour you like 
    After the campaign is successful you will receive an email asking for your colour choices.
  • $ and more: Pledge more to support the campaign
    Love the product(or me) and really want to see this succeed? After selecting a pledge pack you can increase the pledge value.
    You're awesome if you do this! 

 Product Timeline

The product is ready for mass production. Prototypes have been made, manufacturing and distribution channels are set up, tested and ready to receive our order upon funding success. 

Once campaign is successfully funded, production will take est. 4weeks and international distribution est. 2weeks (late June - early July). Please understand these time frames are estimates and may change slightly but we've done all we can to foresee any delays. 

innie as a statement

innie: Someone that looks good with clean bow-less shoes, never having to retie loosening laces and in complete comfort with no excess lace tucked into their shoe.

outie: 
Someone that ties their laces in a big bow on the outside of their shoes, laces flop around and are forever coming undone. If this is you than it's time to CUT LOOSE!

 Whats an outie?

Recycling 

Done with your old shoes? Make sure to remove innie and install into your new pair!

Development 

A lot of time and resources have gone into planning and developing and testing to ensure innie is a durable and efficient product. Thanks to my friends and family who allowed me to use their shoes and even cut their laces! 

Thank You

Thanks for checking out the page and I hope you guys see enough value in the product to help support me by making a pledge to reach the funding goal! 

Man behind the Brand

Bart is a young Australian entrepreneur looking to make the world a more comfortable place one shoe at a time. Deferring from university to focus on developing innie into a lifestyle brand and reliable product, Bart has put it all on the line to get this project off the ground and into the shoes of people world wide!

Bart (still learning to skateboard)
Bart (still learning to skateboard)

Disclosure: There are no endorsement deals with any shoe brands used in this campaign. The product has been designed to provide an alternative way to secure the lace and improve the shoes overall aesthetics.

Innie is a patent pending product (US/International)

If you have any questions regarding this campaign, the product or anything else please contact us on info@innie.com.au.

Stay in the loop

Stay in touch with the latest developments through our social pages.

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Risks and challenges

We have rigorously tested everything from a pre-launch standpoint, confident that all stages, from manufacture to delivery and product quality are of high standards.

Manufacturing: We have completed over a dozen production short runs to ensure quality and colour consistency. We have engaged a reputable company with a proven record of handling high quantity orders timely.

Distribution: All products will be stored, picked and packed by an established distribution company. We have successfully tested their ability to send to various International destinations in a timely manner.

The products simplicity allows us to send any manufacturer the product blueprint to start work on, in the case of natural disasters or factory disruption.

If the campaign is successfully funded than in almost any situation you will get your product one way or another!

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge AU$ 10 or more About $9

    2 PACKS OF INNIES = 4 PAIRS OF SHOES - Choice of any 2 colour packs (Example: 1 Black + 1 Neon Pink) - Choose colour packs in post campaign survey - Increase pledge for extra support - FREE SHIPPING WORLD WIDE!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    628 backers
    AU$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge AU$ 18 or more About $16

    4 PACKS OF INNIES = 8 PAIRS OF SHOES - Choice of any 4 colour packs (Example: 1 Black + 1 Neon Pink + 1 Neon Blue + 1 Neon Yellow) - Choose colour packs in post campaign survey - Increase pledge for extra support - FREE SHIPPING WORLD WIDE!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    342 backers
    AU$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge AU$ 30 or more About $27

    8 PACKS OF INNIES = 16 PAIRS OF SHOES - Choice of any 8 colour packs (Example: 2 Black + 2 White + 2 Neon Pink + 1 Neon Blue + 1 Neon Yellow) - Choose colour packs in post campaign survey - Increase pledge for extra support - FREE SHIPPING WORLD WIDE!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    151 backers
    AU$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (33 days)