About this project
INNI Nails is a new way to get amazing and unique nails. Our new technology allows customers to create their own nail stickers or select from thousands designs that other INNI users have created. High-fashion shapes, gradient colors, photo of your favorite band or picture of your pet - everything is possible with INNI Nails. Visit our beta site: www.inni.com
How does it work?
Using INNI Nails is super easy. You can pick from existing designs that our users have done or create your own design with our easy-to-use INNI Nail Studio. You can upload any image from your computer or load images from the internet. You can add symbols, use brushes or gradient tool to make outstanding designs for your nails. Check out the video above!
And if you want to go nuts with your design, you can use our INNI Paint. It's like Photoshop, but it works directly from your browser. You can use hundreds of brushes, layer effects, different filters and much more. Visit beta version (requires Flash Player): www.inni.com/paint
Who are we?
The driving force behind INNI Nails is Katja Koutaniemi. As CEO she have researched and developed the concept for high-quality, low-cost, colorful, customizable nails.
The technology for the website is developed by Lauri Koutaniemi, Katja's husband. INNI is based on his award-winning SumoPaint, online Photoshop with community.
Where we're at?
We launched the beta site out last November and we've been testing the app with our friends and family, also sending sticker prototypes to some magazines and bloggers.
The feedback has been encouraging! Everyone loves their custom nail designs and there has been blog posts about our product with great reviews:
We’ve been working on this project for over 9 months. First months was all about developing the website/app and testing different tape materials and printers. Lauri was coding and Katja used all her time for printing their wedding photo on different tapes.
Last summer we finally found the perfect tape material and printing technology to produce high quality nail stickers that lasts up to 10 days. Now we have also found manufacturer, who can produce thousands of nail stickers with this technology.
With your support, we can automate and scale up the process and deliver stickers all around the world faster and cheaper than doing everything from our tiny office with our tiny hands.
Your contribution will also help us to:
* Automate the process for manufacturing stickers
* Localize the website and the production (+shipping)
* Improve our app to work with all browsers and mobile devices
* Create new features for the site and new options for sticker materials
* Add social media features, like commenting and sharing designs
Each INNI Nails sticker set has a total of 30 nail stickers with 13 different sizes for both hands, so you will definitely find your nail size. You'll also receive a compact nail file, instructions how to apply the nails and measures for finding the correct size.
All rewards include free shipping, virtual surprise and early access to our new website.
Pledge 3£: We love you! Thanks for your support! Help us launch the project and get a post card with cute nail file and thanks from our team.
Pledge 9£: Two sets special! Receive two nail sticker sets with your own design or any design from the gallery. Special gift included.
Pledge 20£: Five sets special! Receive five nail sticker sets with your own design or any design from the gallery. Two special gifts included in the package.
Pledge 30£: Ten sets special! Receive ten nail sticker sets with your own design or any design from the gallery as low as 3£ per nail sticker set with 30 stickers. Three special gifts included in the package.
Pledge 35£: Go Pro! Back us with 35 pounds and we will give you INNI Pro for 3 years and 10 nail sticker sets (total value of 70£). You will have all Pro tools (including INNI Paint Pro) and other Pro benefits. Special (Go Pro) gift included.
Pledge 50£: Get our limited INNI Metal + Glitter collection. You will get 10 INNI nail sticker sets with our special materials, including gold, silver, hologram, mirror, and glitter nail sticker sets. Of course you will also receive a photo of INNI crew with a ”thank you” note on the back side.
Pledge 75£: Make INNI crew member wear your design + 10 nail sticker sets! You’ll receive ten nail sticker sets with your own design or any design from the gallery. Also INNI crew member will wear one of your desings and send you a photo with the evidence of that.
Pledge 100£: Create your own INNI Campaign. We will have campaigns for Rio Carnival, Sochi Olympics and much more, but we are sure you are full of ideas and we'd love to hear them. You will get your own campaign website + 10 nail sticker sets with your own design.
Pledge 500£: Get your own INNI Store! If you have a great brand, network or just want to start your own nail business, get your own INNI Store domain (for ex. fashion.inni.com) and reserve a possibility to start making money with your friends, colleagues and business associates. You will get INNI Store license for 2 years and beta access to tools, where you can customize your own INNI Store. This reward is valid only for Kickstarter users and during this campaign (after that 1000 eur/year).
Pledge 3000£: Get flights to Finland to meet the team and enjoy great finnish summer with us. We have a special program for you: You will receive 2-way tickets to Finland, accommodation for one week in pre-selected locations and much more. Give us this ultimate support and we will take care of you!
All stickers will be made in Finland, with our manufacturing partner, who have shown us incredible commitment by working with us for the past months to ensure that we can cut, print, package and send hundreds of nail stickers a day with great quality. We know how to scale things up, so we can produce even thousands sticker sets a day.
Now it is time to go global and big. We have a great product, but we want to make it even better and automate the production, so the stickers can be delivered faster to our customers. We are so excited about the future, and hope that this project will help us to reach our goals. It's tempting to think that Kickstarter is just about the money, but it isn't. Far from it.
Today, it's hard to get visibility even if you are a great startup. There's so many people doing so many cool things, that it's hard to get noticed. We think that one of the key benefits of a successful Kickstarter campaign is visibility. With your support, we can get noticed, and get people trying our new customized nails. We have been showcasing INNI Nail prototypes in couple of start up events, but it takes much more time and money and we don't have that at the moment (see video below).
Also, if we're lucky enough to get your support, it's a valuable indicator that we're genuinely on the right track. We have our fingers crossed that you'll give us your seal of approval by supporting our campaign. And by doing so, other people will take a more serious look at us, which hopefully will lead to more help and more opportunities.
We also want your feedback and your ideas for how to improve INNI Nails, how to launch it successfully, and how to reach more people. We want you to try our nails stickers, give your input and tell your friends. Even if you're a guy (and many of you are), you can introduce us to your wife, girlfriend, daughters, or your best friend.
But, of course, the money is critical. We have a lot to do, and it all costs money. Every cent you contribute will help us improve INNI Nails in terms of our website, the overall system, the design capabilities of our Nail Studio, our production quality, and our order fulfillment capability. It will also help us with marketing and directly impact our further funding situation.
Main goal (£10,000): Heavy duty production and localization
So far, we're being told that our nail vinyls are great. We are happy with that kind of feedback, but we know it can be even better. We have identified several potential production partners using state-of-the-art dye sublimation printing technologies, who can capture the full range of vibrant colors and designs, and print them on heavier duty vinyl, backed with stronger adhesive. We also feel that we need to make an investment in a more industrial cutting and forming tool as manufactured specifically for the plastics industry. And, we have identified an important post-printing step of applying a high-gloss, protective laquer to the printed nails so they stay super-shiny with eye-popping colors for 2-3 weeks. New production equipment chews up a big chunk of our initial budget, and the balance covers the software development
required to make changes related to these new processes, and to add commercial-quality payment processing from a wide-range of online and phone-based payment methods. Overall, this is a key step which allows us to deliver the highest quality, most durable nail vinyls, while increasing production capability to thousands of orders per day (fingers crossed that we'll get that some day).
As part of our proof of concept, we've created the first version of our Nail Studio. It's quite versatile and simple, and it allows you to design and customize nail designs based on some initial templates we've created. It allows you to save these designs for your personal use only, or as a public design for others to admire, customize, and use for their own nails.
INNI Nails is based on SumoPaint which we spent several years working on, and which we're pleased to say has a large creative community of millions of users around the world. It's like Adobe Photoshop online, an image editor and creative painting application working inside the browser. However, it's too big and has many more features than we need for INNI Nails. It's also based on Adobe's Flash technology, which means it won't run on mobile devices. So, addressing this shortcoming by releasing a HTML 5, cross-platform version of Nail Studio 2.0 is a huge step forward, and allows the widest range of people to design and order INNI nails on almost any computer or smartphone. In the process, INNI Nails 2.0 will get smaller, simpler, and faster, which is also a good thing.
And the last word from the boss...
We have been working really hard on this, and we all sincerely appreciate your support and input. With your help, I believe we can launch INNI Nails with a bang!
We pay a lot of attention to the quality of our products. We used a lot of time to find a perfect very flexible nail strip material, which will cover nails flawlessly. INNI nail stickers will not leave any wrinkles on your nails and last up to 10 days.
Please contact us if you have any questions or queries: email@example.com.
Risks and challenges
INNI Nails is not a figment of our overactive imaginations! It's already a working website (beta) with a low-key soft-launch to friends and family just couple of months ago. The early feedback has been very encouraging, but there's lots and lots of things for us to do to improve the number and quality of designs, make our design tools faster and funkier, streamline our production systems, accelerate fulfillment, get the word out and make the transition to full-on commercial sales and production. Fortunately, these are incremental improvements, not huge, scary obstacles, but we can't address them without your help.
Moreover, the INNI Design team is a credible, experienced group with substantial involvement in previous technology successes with millions of customers around the world. We're growing, and we believe we have what it takes, but Kickstarter will help us make it happen, and Kickstarter will help us get bigger, faster.
Of course, things can always go wrong. But we have production already in place, and we will soon, with your help, also have back-up systems. There are minor quality issues that have been identified by some early customers, but we are already considering potential solutions, and, with your help, these will be addressed by upgrading to more sophisticated production equipment. Also, we do use normal mail (courier, tracked packages are simply too costly for a low-cost product like ours), so a few orders have gone astray, but we always send a new set free of charge. Overall, all potential issues are manageable, and we assure you that, if you fund us, every Kickstarter reward package will be produced and delivered right, and INNI Nails will launch officially to the world, thanks to you. We appreciate your support and your faith in us, and we promise that we won't let you down!Learn about accountability on Kickstarter
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