The Midwest premiere of ITHAKA by Andrea Stolowitz, opening March 12th at Chopin Theatre.
Sometimes coming home is the hardest part...
$6,000 is what we’re after, and here’s how we’ll use it:
We’re infusing video elements, and will be utilizing 4 projectors and 4 projection surfaces to create a fully immersive theatrical experience for the audience.
We hired some cool designers to make the show what it is, heading up areas like projections, scenic, lighting, sound, costumes, and props. And these folks work hard.
There's a talking cat, so that means we'll need a lot of tuna fish.
We're flying in the playwright from the west coast, so she can be here for the days leading up to our Opening Night.
On top of that, if we reach $6K? All veterans and active military see the show for FREE. Any performance, any time.
Let’s make it happen.
Risks and challenges
There are always risks and challenges associated with being a "storefront" theatre company in Chicago:
1) We are itinerant - Since we match the venue to the individual plays we produce, we have performed at a number locations around Chicago. This creates a unique challenge, since our audiences are being asked to follow us from place to place. We overcome that challenge by partnering with the performance venue as well as surrounding establishments (restaurants, shops) to promote our show through cross-promotional and marketing efforts that create a "temporary home" in that neighborhood to successfully reach out to audiences in the area and beyond.
2) We have a limited budget and some important theatrical elements in the show - ITHAKA has a video projection element, a scene with a roller coaster on stage, and even a talking cat. Since we "infuse" other elements on stage, making sure the production quality is always at a high level can be challenging and every show is a risk in that regard. We answer than challenge by bringing in pedigree performers, designers, and choreographers that are known for working within a limited budget but can still produce great results artistically. We have a track record of success (8 previous shows) to our credit where we feel we've overcome this challenge.
3) Marketing is a challenge - We have been around since 2006, so we do have a built-in audience base. However, we are performing this show at a venue where it has been many years since our last production there (The Last Supper in 2006). We are also asking potential audiences to take a chance on a Midwest premiere - in other words, a play that has not yet been seen in Chicago, written by a talented playwright but someone who is not a household name. It is always risky to produce new work, but we overcome this challenge through multiple marketing and promotional channels including social media campaigns, very targeted advertising (within the Wicker Park / Bucktown neighborhoods), and discounts and even free tickets that get folks in the door during the early stages of the production run. That way we can get that word of mouth going - the most important factor to the success of one of our shows.Learn about accountability on Kickstarter
- (28 days)