$4000 is the minimum production cost and the first step in getting this project started. It covers a minimum print run of 500 books.
Additional funding raised will go towards the following:
– additional print runs and other costs involved with production of the book
– production and shipping of the rewards offered on this campaign
– setting up/operating distribution and fulfillment services in Australia, US and Europe
– setting up availability in retail markets in Australia, US and Europe
– marketing materials (posters, bookmarks, postcards, etc.)
– marketing and promotional campaigns (website, social media, google/facebook ads, book signing/book related events, etc.)
– PR campaigns (book reviews, interviews, book signings, etc.)
– all the fees and taxes involved during the project (Kickstarter, Amazon Payments, duties on shipping inventories to international distributors, currency exchange fees, bank fees, etc.)
– undefined misc costs that always come up during the course of any project
The more we receive the more we can put into the additional costs above and the better the product will be in the end. So we encourage you to continue pledging!