Have you gone shopping in search for a face base but practically went off empty handed or felt overwhelmed with the variety of choices and do not know enough to choose the right shade/colour for your skintone? Or worse still, bought a foundation base colour (or two) only to have it oxidise or be too dark/light for your skin.
Who experience challenges in finding your perfect shade? What frustrates you when it comes to finding a product that reveals your exact overtones and undertones? We have our customers share with us their frustrations and what they are looking for.
What do you understand about customising your unique shade?
Your skin tone is unique, and your face powder should be too!
Individual Collective's Pantone Skintone Project started out with us using our expertise with just 6 base shades and expanding it into 100 unique skintones referencing Pantone's skintone guide. Each shade has a unique overtone and undertone.
We decide to embark on a creative journey through our daily updates on @indvcoPTshades for the #pantoneskintone #100daychallenge. Do follow us on @indvcoPTshades for our swatches and @indvcollective for little snippets of life behind the scenes on our journey thus far.
The experiment shows how do you check if Talc exists in their powders. Talc floats, and does not dissolve in water. Our commitment to exclude Talc from our ingredient list is important for us, to offer a non-comedogenic powder that is good for your skin, after all, the makeup we use on our face is more than 8 hours a day, 365 days a year. Should it not benefit your skin?
There's nothing worse than having to throw out an entire container of powder when our skin tone changes in-between seasons. Individual Collective's GLOW and DUSK allows you to customise one shade light or many shades tanner!
G = (Glow)
D = (Dusk)
With just 6 base shades, we created 100 skin tones! What's yours?
Individual Collective empowers women in their choices when it comes to their beauty essentials and skin health. Makeup should enable you to look and feel like an enhanced version of yourself. Excessive makeup looks great in an Instagram grid but we are living in real time, juggling a variety of roles in life, and your makeup should mirror that. It is all about simplicity yet putting your best face forward. Let us journey through all milestones with you.
Cutting down on makeup products not only saves time with a one-step, fuss free application but saves the earth as we cut down on cosmetic packaging. A win-win for our pockets, the earth and most importantly, your skin health!
We want to advocate having a face base that matches your neck, corrects your little imperfections, weightless on your skin and radiating your natural beauty!
What about the coverage of the loose powder? Does it cover well? Loose powder has more of a natural look due to how lightweight it is. However, when it comes to customisable powder, you can build on coverage. Find out more of what our customers have to say about the coverage of our powder.
Lets hear what Real People feel when they use our powder.
Our commitment to clean beauty starts with being transparent with our ingredients found in our mineral powder. We source for our raw ingredients from Australia giving us total control over the formulations.
Hey Kickstarter, my name is Marilyn, and I'm the founder of Individual Collective. I'm thrilled to expend the concept of individualism through our Face Custom Beauté™ Discovery Kit to the Kickstarter family!
A D.I.Y Kit that encapsulates my 20 years of beauty expertise with esteemed MNC companies. Notably, my stint with Singapore's national carrier, Singapore Airlines, pivoted my expertise. Embracing the role of training, I possess the luxury of experiencing yet-to-be launched products and the education of beauty advisors on how to best share this knowledge with you.
Yes, it is fun to receive novelty items but it come with risks.
Using the wrong products for your skin could erupt into a nightmare like this (above picture). Scarring is real, both physical and mental.
Desperation had me in search of clean makeup to be used along with my curated skincare products to nurse my skin back to health.
There were limited choices.
This began my foray into creating my brand of talc-free powder, providing buildable coverage through individual choices and customisation of benefits. I've always advocated on investing in the right face base (foundation + powder). It serves as a canvas before adding on any colours - it's this step that is closest to your skin.
Asia's First Custom Beauté™ Discovery Kit is born.
I wanted to introduce the concept of clean makeup with the community in my country, Singapore. I set up a cozy little store to pique interest and allow people to experience what customisation is all about, while sharing about the benefits of clean beauty.
It's most encouraging when tourists travel in specially to come and discover the concept of customising their own face powder. While interacting with them regardless of ethnicity or nationality, we share one common pursuit: the desire to know what's in one's face powder and the empowerment to be in control on what they apply on their skin; a continuation from clean beauty.
Not limiting to people visiting Singapore, we created an interactive D.I.Y Kit for like-minded beauty aficionados; a kit that allows you to have fun while discovering your shade and flexibility on the benefits to be added into your powder. It'll be fun, I hope you agree!
I sincerely hope our Face Custom Beauté™ Discovery Kit brings you not only your bespoke experience of discovering your perfect shade, but some 'me' time with the result of putting your best face forward as you embrace life.
Thank you for your kind support and bringing this dream to life!
● Select your base colour, correctives and benefits at the end of the campaign.
Individual Collective's kits are formulated to embrace an individual's exact shade for daily use. Ergo choosing a base shade as close to the shade to your neck is a step closer to owning your shade. With aligned objectives, select from Western Kit, Asian Kit, or Pantone Skintone™ Reference Kit.
Exchanges | Due to hygiene reasons, we regret that we will not be accepting any exchanges but fret not, the whole idea of customisation allows flexibility to "err" as you explore your shade. A word of advice though, is to choose your kit (base shade) as close to the shade of your neck. So that way, you can nail the perfect shade.
Still not sure about your shade? Here's how you can check for the right shade.
- Stand under natural sunlight
- Click here @indvcoptshades to access our collection of powder splashes.
- Find a shade closest to your neck
- Place phone image of shade against your face
- With a handheld mirror, access if this is what you like
We care about you and wish to create a 'feel-safe' environment when you are selecting your shades. As an appreciation for your support, should you feel that you will like to receive swatches* of shades after rounding down to 4 closest shades, we will be glad to post them to you.
Kindly note for backers with this request, selection is done only at the end of the campaign. Please indicate this intent when we contact you and to provide the 4 pantone codes that you'll like to try.
Regrettably, for this service we are looking at a push back of 3 weeks on top of the lead time mentioned as time is needed for us to send the swatches and to hear a reply from you before we could deliver your desired shade (kit) to you.
*limit to 4 swatches per backer.
**backer to follow suggested steps to derive on the closest Pantone Skintone™ Reference codes.
***only applies for backers who fall under the Pantone Skintone™ Reference Kit
Risks and challenges
While we do not foresee any major problems, we understand that there is always the possibility of small delays and setbacks that happens in crowdfunding campaigns, but rest assure we are working closely to ensure production runs smoothly so we can deliver the end product by the expected delivery dates.
We like to highlight that different countries have differing custom rules, duties and taxes and due to these factors, it might take a longer time to process. We seek your kind understanding as we ensure a smooth fulfillment on our end.
In the unlikely event that we encounter an obstacle that does delay our shipping timeline, we promise to communicate with you every step of the way and communicate transparently with all our backers. We will notify of our progress and provide regular updates.Learn about accountability on Kickstarter
- (60 days)