Indigo Handloom: World's Greenest Clothing Line.
Indigo Handloom: World's Greenest Clothing Line.
Indigo Handloom's clothing is made with fabric that does not require any electricity making it the world's greenest clothing!
Indigo Handloom's clothing is made with fabric that does not require any electricity making it the world's greenest clothing! Read more
About this project
Our mission at Indigo Handloom is to create the 'world's greenest clothing line.'
This fabric does not require any fossil fuel energy to come into existence -– instead we rely on beyond the human energy of our talented weavers. No coal, no gas, no electricity, not even a light bulb and none of the dangerous chemicals normally used to create cloth. Our talented artisans make cloth one inch at a time, continuing a heritage of weaving that is thousands of years old.
Indigo Handloom has been in business for 12 years and has provided fabrics and scarves to some of the best known brands in the world like Eileen Fisher and Anthropologie. Now we want to launch our own clothing line using these unique and rare materials.
What are the benefits of handwoven cloth?
In the making of an average button-down shirt today, the weaving of the fabric alone consumes 30% of the total energy used to make that shirt.
Each year, the world uses 132 million metric tons of coal, or 1,074 billion kWh of electricity, just to fuel the weaving of cloth.
Our cloth doesn’t consume even one piece of coal. Each handloom-woven garment saves approximately 1kWh of electricity, which is enough energy to power a laptop for 8 hours.
Indigo Handloom preserves the ancient skills and jobs of artisan weavers in India, home to some of the greatest textile artisans in the world.
When we started Indigo Handloom textile wholesale in 2003, there were 12 million handloom weavers in the world. Now, there are only about 3 million left. We are losing the battle to preserve an ancient art form and all of it’s beauty.
Once upon a time, beautiful, woven textiles were considered more valuable than gold. Fabric was buried in the tombs of nobles around the world.
We have lost sight of our connection to these intimate materials - the materials that are physically closest to our skin.
Instead of treasuring beautiful textiles, we have largely replaced the art of handloom by automated, energy hungryweaving machines.
But, with your help, Indigo Handloom can work to revitalize this craft in the interest of creating a more beautiful world.
Why does it matter to you personally?
In order to prepare cotton and silk for the giant industrial milling machines, companies use stiffening chemicals must be applied to the fiber. Then, after those fibers are woven into fabric, more chemicals areapplied in order to re-soften the material.
What are all of those chemicals doing to our planet, to the factory workers, to our own bodies?
Conventionally milled cotton today requires anywhere from 4-20 lbs of chemicals for one shirt. This involves dyes, stiffeners, defoamers, detergents, bleaches, brighteners, equalizers, softeners and more.
Synthetic fibers can be even worse; polyester, acetate, acrylic, nylon, spandex, rayon and many others utilize numerous harmful chemicals in their making. Many of these materials are even derived from petroleum, aka fossil fuel, which is the root cause of so many issues on our delicate planet.
Not only do these chemicals and petroleums harm the people who handle them and contaminate the waterways of the communities in which they are made, but they are also carried on the materials into our homes and our lives.
As the fabrics break down over time, tiny particles are off-gassed into the air that we breathe. Then, when we discard these materials, they pollute our land and our oceans, slowly degrading and releasing their toxins into our global ecosystem.
We are committed to using natural fibers such as cotton, silk, linen and wool. Currently about 60% of our cotton product are made with non-GMO certified organic cotton. Eventually we will move toward 100% organic.
With handloom, few chemicals are required. Our fibers are naturally beautiful and do not require extensive softening. The yarn is managed, thread by thread, by the hand of a skilled weaver. Our ‘khadi’ fabrics are even created with a hand-twisted fiber that is not only unparalleled in its beauty, but also completely chemical-free. Our all-natural fibers are safe to be next to your skin and in the vicinity of our children. They are even biodegradable.
You will feel the difference the first time you don an article of our clothing. The fabric produced by our incredible artisans is supple, breathable and luxurious. The process required to create our clothing is gentle on the environment, the artisan and you, the wearer.
Handloom villages are truly a step back in time. The weavers often work side by side with their family members - their looms becoming a central fixture in their homes. Indigo Handloom weavers act like small business owners, taking contract work and setting their own work hours as well as their own wages. This beautiful symbiosis allows our weavers to support and raise their families while earning a living wage.
With your support, Indigo Handloom will help these artisans create beautiful materials that translate to a modern aesthetic. Your donation directly supports artisan villages by creating fair work and fair wages for talented men, women and children in rural India.
How will we use the $50,000? Your donation will help us to get through our first season of production, allowing our business to get off the ground and to flourish.
The Indigo Handloom team has more than a decade of experience in textile and clothing production.
The biggest expense we face lies in manufacturing. While all of our fabrics are made by traditional handloom techniques, we must still make that cloth into clothing. The cutting and sewing will be done in factories located in California and India - costing around $28,000.
Our second largest expense lies in the weaving of the fabric itself. We must pay for fibers, dyes and other supplies in addition to the wages that we pay to our handloom workers. Hundreds of meters of gorgeous fabric will cost around $17,000.
The remainder of our cost lies in logistics. Customs, duties, freight, customer shipping, credit card fees and Kickstarter fees are all a necessary part of this equation.
We will keep you informed of our progress - your involvement in this company and its mission is important to us. We will share photos and stories of the whole process - from dyers and weavers to stylists and CEO.
You, along with everyone behind Indigo Handloom, will be with us for every step of our journey. We can tell you everything about handloom fabric, but we know that once you touch and feel this incredible material, you will know the true value.
This is why we will be taking to the road in our mobile Airstream retail store! We will be traveling around Northern California for the next two months and we hope that you will be able to join us in this experience.
You can keep up with us via social media. We call it “Clothing without a Compromise” because Indigo Handloom is just that; beautiful, wearable clothing that feels as good on the body as it does to the soul.
For us, style and sales will never come before ethics, worker safety, or the environment. With each Indigo Handloom purchase, you will inspire hope in an industry that often incites despair and destruction.
We thank you for joining and supporting us, and we know that the artisans behind Indigo Handloom are thankful, too. We are looking forward to sharing the beauty of handloom with you!
With love and thanks,
The Indigo Handloom Team
Risks and challenges
Risks and Challenges
Indigo Handloom is the ultimate in slow fashion. As our fabrics are made without machines, we are subject to unique challenges for a fashion company.
Our fabrics take 2-3 months to be created from raw, undyed yarn. Once we receive the textiles, they must be inspected and taken to our cut and sew factories.
This means that our production time is longer than that of a fast-fashion company and therefore, requires a larger investment. We think that the true beauty of our clothing is absolutely worth the extra effort. We are reliant upon selling a certain volume in order to justify the weaving of specific handloom cloth.
Therefore, our goal is to sell at least 100 pieces of each style. If that goal cannot be met, we may need to drop a certain style in favor of another. If this occurs with any of our Kickstarter gift styles, we will be sure to contact our backers and allow the value of their gift to be applied to a different product of their choice.
We know it's risky to buy clothing online. However, we have great faith in our clothing. You will feel the difference as soon as you touch it. And fits are adjustable However, if for some reason you are not completely satisfied, we are happy to give you a complete refund if returned in the same condition within 30 days.
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