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£31,328
pledged of £29,000pledged of £29,000 goal
1,040
backers
8days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, October 31 2019 5:00 AM UTC +00:00.

The Indie Roller Annual Membership in 2020

Membership will provide quality business guidance for creatives in the form of a book, online course & a year's worth of online support

The Indie Roller Annual Membership in 2020

Membership will provide quality business guidance for creatives in the form of a book, online course & a year's worth of online support

£31,328
pledged of £29,000pledged of £29,000 goal
1,040
backers
8days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, October 31 2019 5:00 AM UTC +00:00.

About

Leona from Indie Roller

Hello! My name is Leona Thrift-ola and this year, in my 17th year running a creative independent business, I was named one of the top 10 business advisors in the UK by Enterprise Nation. 

I started Indie Roller in 2017 with a simple question: I'm feeling lonely and burnt out, is anyone else feeling the same?

Shortly after I launched a monthly subscription community for business owners called Make It Happen but I understand how difficult the decision is to start investing in your personal business development and I don't think quality guidance that is both practical and mindset-based should be out of reach to anyone in the creative industries.

This belief has spurred me on to create the Annual Indie Roller Membership in 2020 that is a one-off payment of £29 for everyone in the UK - add £10 for the delivery of the Indie Roller Handbook anywhere outside the UK. 

For this pledge you will receive my first ever book (yikes!) the Indie Roller Handbook by the end of 2019, an online course to bring the book to life in January 2020 and a year’s worth of online support with monthly masterclasses and quarterly meet-ups. For those who enjoy Facebook communities our current Indie Roller Facebook group will be archived on 31st October and a new improved group started for Kickstarter backers on 1st November.

The ultimate vision is to create a comparison-free community that works together for the success of everyone. 

Indie Roller will guide you to lay clearer foundations to bring your work into the world from a place of self-belief and self-care to build a long-term sustainable business. 

For £29, you'll receive:

  • A 40,000+ word book “The Indie Roller Handbook”.
  • A self-paced online course plus monthly masterclasses delivered by email.
  • Be a part of 1,000+ member community.
  • Invitations to quarterly meet-ups around the UK.

1, The Indie Roller Handbook

Are you ready to try something different?

Perhaps you want to get going but you don’t know where to start?

Could your business journey lack clarity?

Are you in a creative slump?

You’d like to shake things up to spark the love again!

I’ve written an easy-to-use book that shares practical how-to strategies and behind-the-scenes stories to empower you to build a business in a way that makes sense to the rhythm and values of your life. We delve into planning, financials, branding, designing, manufacturing, marketing, selling, suppliers and evolving - all written by and for companies of one.

The Handbook also includes the RAINBOW Reframe to inspire you to reset thought patterns and feel your feelings as a foundation to positively propel you and your business forward. It’s a mindset framework to empower you to bring your work into the world from a place of self belief and self care. When you prioritise yourself within your creative biz journey you can reach your true potential and bloody well enjoy it!

Throughout the book I share the real stories from my 17 years running creative businesses which include jewellery label Lady Luck Rules OK, a vintage website Thrift-ola and subscription box Lucky Dip Club. We are joined along the way by a handful of brilliant Indie Rollers who also share how they are making it happen.

The book ends with an in-depth kick-ass resources section because I don’t believe in keeping contacts a secret. Knowledge is power and this is about lifting the indie collective higher so we all succeed.

You can launch, grow, run and evolve a thriving Indie Biz with the truths and secrets shared in the Indie Roller Handbook.

Your copy will be delivered by post before Christmas 2019. An audio version will also be made available.  

2, The online course to guide you through The RAINBOW Reframe at your own pace

On Monday 13th January 2020, a 7-part online course will be delivered to your inbox for you to work through at your own pace.

The online course brings to life the RAINBOW Reframe so you can integrate the parts that resonate with you into your business practises.

Both video and audio lessons are available which are no longer than an easily digestible 20 minutes. Downloadable worksheets and checklists are provided to support you to do the work, build habits and move towards your business vision and measures of success.

The course content includes:

Resilience - The essence of the keep going campaign and building self worth as a business owner.

Authenticity - You do you and learn how to tell your story.

Intention - How preparing for mistakes to happen and defining your purpose is the path to growth.

Nurture - Do less to deepen your impact, reflect to move forward and debunking the overnight success myth.

Boundaries - Actively taking care of yourself to build a long-term business.

Own it - Stop apologising and feel the fear as a springboard for change.

Way forward - You’ll probably never feel ready and that’s OK. The ideal ratio of winging it and planning to enjoy turning your seeds of ideas into a profit and purpose driven business. 

3, The community – support & sharing with like-minded business owners

Join the lively Indie Roller closed Facebook community to support you to do the work. Our carefully admined group will ensure a high quality of content and sign-posting answers to avoid repetition. Let’s share stories, collaborate and cheerlead one another so no-one feels alone on their creative business journey.

Our team of industry experts will be on-hand to answer specific queries ranging from manufacturing to marketing.

A monthly Masterclass starting in February will be delivered via Facebook live to discuss a key area of the Handbook. The Masterclass recording will be emailed to every Kickstarter backer throughout 2020. 

4, Quarterly meet-ups around the country

Stepping out from behind our screens and meeting in real life is one of my favourite parts of Indie Roller and a brilliant way to re-ignite inspiration and take strength from a small handful of humans who just get it.

The meet-ups will happen once a quarter and the cities chosen will be voted for by the community. The dates and venues will be emailed to all Kickstarter backers by February 2020 so you can reserve the dates of interest in your diary.

Who is this for?

This is ideal for you if you are:

  • An independent business owner, or aspiring business owner.
  • A creative spirit with a passion for indie.
  • Looking to learn in a way which suits you, from people you admire.
  • Excited to tap into the power of being a part of a supportive community.
  • Prepared to get vulnerable and share your stories to help others learn from your experiences.

 I've been a guest on a handful of business focused podcasts over the past few months discussing Indie Roller, playing by your own rules and how important I believe it is to bring our work into the world from a place of self-belief and self-care. You can listen to them here:

• Finding Your Purpose on the Ads for Success podcast with Amanda Perry.

• Playing By Your Own Rules When Building a Business on Make a Plan, Make It Happen podcast with Josephine Brooks.

• Playing By Your Own Rules When Running A Creative Business on The Business proposal podcast.

Timeline for delivery

November 2019 - Facebook community opens.

December 2019 - Indie Roller Handbook is delivered worldwide.

January 2020 - The RAINBOW Reframe online course is delivered via email.

February 2020 - Monthly Masterclasses begin via Facebook and email.

March 2020 - The first UK meet-up in a city voted for by the community.

Risks and challenges

I have written what I want to become a bible for product-based small business owners and it is currently with my graphic designer being laid out and will be ready to go to print on 1st November. We have primed our UK based printers to be ready so we can deliver before Christmas, if there are any printing delays you will be kept up-to-date via email.

I will record the online course and monthly masterclasses in November and December and automate them to land in your inboxes throughout 2020.

Adding you all to the Facebook community will be the most laborious task but I will gather the information required in the survey when the campaign ends and if needed I will employ a VA (virtual assistant) to assist me with this process. I anticipate the Facebook community to be up and running on 1st November and everyone added within 14 days of the campaign ending once the surveys have been returned. You can join it using your Facebook page or your personal profile.

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    Pledge £29 or more About US$ 38

    Annual Indie Roller Membership

    Annual Indie Roller Membership in 2020.

    Includes:
    • Indie Roller Handbook delivered in December 2019
    • The RAINBOW Reframe Online Course delivered in January 2020
    • A year's worth of online support including monthly masterclasses
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    Gift to a pal: Indie Roller Membership

    If you have a friend or family member you think will benefit from the Annual Indie Roller Membership you can gift one to them by pledging on this reward. A survey will be sent to you when the campaign ends asking for their information so they can enjoy quality business guidance, inspiration and support throughout 2020. The book will be delivered in time to gift for Christmas in the UK.

    Includes:
    • Indie Roller Handbook delivered in December 2019
    • The RAINBOW Reframe Online Course delivered in January 2020
    • A year's worth of online support including monthly masterclasses
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    Bundle offer: 2 memberships

    Two Indie Roller Annual Memberships; one for you and one to gift to a friend.

    Includes:
    • Indie Roller Handbook delivered in December 2019
    • The RAINBOW Reframe Online Course delivered in January 2020
    • A year's worth of online support including monthly masterclasses
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    Pledge £29 or more About US$ 38

    Earlybird: Annual Membership + pack

    Earlybird offer! Join the Annual Indie Roller Membership in 2020 + receive an exclusive paper goods pack. It will include an A5 'If you try to do everything it's going to be hard to do anything' art print illustrated by Sam Jayne Designs, an Indie Roller sticker and a Feel the Fear and Do It Anyway card with envelope illustrated by A Spoonful of Sugar. The pack will be delivered with your Indie Roller Handbook in December.

    Includes:
    • Indie Roller Handbook delivered in December 2019
    • The RAINBOW Reframe Online Course delivered in January 2020
    • A year's worth of online support including monthly masterclasses
    • Pack of paper goods: A5 art print, sticker and greetings card
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