Dear Impossible Backers,
Without any further ado, we are proud and happy to announce that we will start shipping Instant Labs exclusively to Kickstarter Backers on or even before 29th July 2013!
It took us 9 months to get from prototype to mass production and finally shipping. We estimated to be able to do this in 4-5 months, but this was way too optimistic. Many things had to be changed and improved, after we had proper samples in our hands. Then we had to build for production (not a few hundreds in total, but thousands per month). This tripled the production time of many molds. Our pilot users all over the world tested the device hard and we had again to retool some things.
We sincerely apologize for the delay, but we think you will be really happy with what you are going to receive.
We have been working hard for the last 1.5 years to deliver something we are really proud of and we hope you will love it, it will enrich your lives by putting some digital memories in the palm of your hand (or on your fridge :-).
Your support was crucial for us. First, of course, financially, but it also helped us to understand the true potential of the product. Listening to comments and feedback we received from backers definitely improved the final product tremendously.
We are now preparing the shipping process to the address you provided. If you need to make changes to your delivery address, please email us at email@example.com
The Instant Lab Packaging
We are proud to present to you the visuals for the packaging.Photo-3DThe exact details of the package stay a secret (expect some goodies!).
It is a serious package you will receive: 1.05 kilograms / 2.30 pounds (plus the film packs). We hope you will like the packaging as much as we do.
The Impossible Project App
Apple has not only officially approved our packaging, but also our app in the App Store (it is not yet public though). The app is the Swiss Army knife for all instant desires and acts as a real bridge between the analog and digital worldsThe heart of the app is the Instant Lab exposure functionality.. You can select a photo from your albums, or just shoot one on the spot right from the app. Then you scale and crop the photo until you are happy with the selection. Select the film type in the device (color or black-white). Then just lay the iPhone in the cradle. The app will auto-detect once it lays in the cradle and then automatically start the exposure. You just have to open and close the shutter, as the light will indicate to you: light on = open shutter, exposure in progress, light off = close shutter, exposure finished. Then eject the photo, wait until it has developed and enjoy.
In addition we included some all new Impossible features we're really excited about - A Scanner, a mobile version of the Impossible User Gallery, and a Filmshop for quick and easy restocking of films. We're testing and improving these every day and can't wait to show them off.
In one of our next updates we will give you insight in the big efforts that went into designing the core function of the app. 1000s of photos have been processed, referenced and analyzed. We tried to learn about the special behavior of iPhone screens (4 and 5 are, of course, quite different) and how this relates to Instant Film. This is only the start of a journey. We will constantly improve this app the more we learn about our own tests, but we also expect to get feedback from our users and their ideas. At this stage we want to thank the color scientists of CRIC in Barcelona, Spain (www.cric.cat) that helped us greatly to convert digital color into instant color, strongly supported by our scientists and quality management team in Enschede, Netherlands - our former Polaroid factory.
Please expect the next update with videos from the assembly floor by the end of 1st week of July.
We are working day and night with all suppliers to have the fastest process possible. Thank you for your support.
Your Impossible Team