That was Instant Lab at Photokina 2012
The Instant Lab made it's second live - and extended - appearance at Photokina last week and our booth was practically mobbed every day with curious onlookers and fans ready to walk away with a photo produced by our working prototype.
The press was especially wonderful. For example, the corners of our mouth undoubtedly turned upwards when we read this about the Instant Lab:
“It’s easily the coolest thing we’ve yet seen at Photokina thus far.”
Among thousand of others, the dear people of engadget visited us in Cologne at Photokina 2012 - the world’s biggest trade fair for the photographic and imaging industries. Impossible America’s vice president Dave Bias gave them a live demo of the Instant Lab, proving that our concept is working and simply magic. You can read their review and also watch their video here >>
Also MIchael Zhang of PetaPixel reported from our appearance at Photokina, saying that “It’s a pretty interesting gizmo.” and that “The whole process is quite simple, easy to do, and fast”. More from Michael here >>
Our very good friends from Photojojo.com also visited us and marvelled at Dave Bias and the working Instant Lab >> (that's their photo above)
The Instant Lab appeared in The Spiegel, next to news of Fuji, Hasselblad and Nikon, saying that “Impossible photos look much more like good old Polaroid photos than the Fuji Instax.” Read all about it here >>
Photokina 2012 was exciting and exhausting. But we're moving forward rapidly with production of the Instant Lab. There will be several more updates over the next few days as we near our $500,000 "Double It" goal.
The Impossible Team