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The Impakt Browser Extension uses public data and news articles to align your spending with your values – everywhere you shop online.
The Impakt Browser Extension uses public data and news articles to align your spending with your values – everywhere you shop online.
The Impakt Browser Extension uses public data and news articles to align your spending with your values – everywhere you shop online.
602 backers pledged $31,214 to help bring this project to life.

About

Impakt: One-Click Ethical Shopper

$31,214

602

 

The world needs transparent companies & products that do good.

The Impakt Browser Extension for Chrome and Firefox helps align your spending with your values everywhere you shop online.

As you view products online, Impakt aggregates public data and news articles to deliver personalized Alerts, Company Profiles, and alternative Recommendations in any desktop e-commerce environment.

 

Why Impakt?

We’re launching Impakt because we believe the products we buy should do good in the world. But right now, it's too hard to know the real effect of what we buy, and too easy for companies to hide from the effect they have on people’s lives. So we’re changing that.

 

 

Online Stores Don't Show You Real Information

They only show you advertising. Today, if you go anywhere to shop online, chances are this is what you'll see:

 

Lots of buttons. Lots of marketing.

These pages are designed to:

  • Make you spend as much money as possible,
  • Make you spend as quickly as possible,
  • Only shows you what the seller wants you to see.

Instant Info on Company Ethics!

Know who you're actually buying from.

Whenever you view a company's products online, you can view their Company Profile instantly to see relevant alerts and news articles.
Whenever you view a company's products online, you can view their Company Profile instantly to see relevant alerts and news articles.

 

Swap in Ethical Alternatives!

See your most meaningful options, and make choices you can be confident in -- faster than ever before!

With the Impakt browser extension, view recommendations to products more aligned with the values you specify.
With the Impakt browser extension, view recommendations to products more aligned with the values you specify.

 

Who Decides What's Right & Wrong?

You do! Impakt's User Settings are customizable so you can learn what matters most to you about the brands you purchase.

Company Profile Display on Impakt Premium: when user sets "Environmental Sustainability" vs. "Ending Child Labor" as top priority.
Company Profile Display on Impakt Premium: when user sets "Environmental Sustainability" vs. "Ending Child Labor" as top priority.

 

Download Once & Keep Shopping!

Adding your voice to the movement is easy! Just download the Impakt Browser Extension, and keep shopping. If there’s something about a product or retailer you should be aware of, we’ll let you know. 

Our Data Sources (with Real Examples)

PUBLIC & GOVERNMENT DATA. Public and freely accessible data such FEC, SEC, and USPTO filings offer insight into lobbying activity, how much top executives are paid, which companies own which brands, and more -- e.g. here is a campaign donation by a fast-food chain.

INDUSTRY REPORTS. Universities, NGOs, and market researchers aggregate corporate data and solicit disclosures on issues like water usage, labor practices, and more -- e.g. here is deforestation risk data on hundreds of European manufacturers.

NEWS ARTICLES. Reputable and mainstream news sources provide important updates on the breaches, lawsuits, and scandals that plague the worlds biggest companies -- e.g. here for an exposé on a global manufacturer of packaged foods.

The Easy Part: Browser Extension

Once we build the Company Ethics Database, delivering Company Profiles through the Browser Extension on any product webpage is straightforward. Top rated e-commerce browser extensions already deliver pricing or promotional info wherever you shop online. Impakt is simply the first to deliver info on corporate ethics.

The Hard Part: Company Ethics Database

The real challenge is to develop machine learning algorithms that (1) scrape our public Data Sources, (2) crawl for news articles containing relevant information, and (3) maintain accurate Company Profiles in the Company Ethics Database.

Our initial release will feature some simple algorithms along with a curated foundational set of profiles; the eventual goal is to use that as a training set for more advanced machine learning systems.   

 

 

    

 

 

Risks and challenges

PRIVATE COMPANIES: We will not cover every company to begin with. There is much more data available on public companies, thanks to mandatory regulatory and corporate disclosures. We’ll rely on news scrapes, industry research reports, watchdog groups, and user validation (see False Positives below) to build Company Profiles for private companies over time.

FALSE POSITIVES: When attributing scraped news articles to products, our initial release will have a ~15% false positive rate: e.g., mixing up Miami Dolphins hats with a tuna brand that harms dolphins. They should be fairly obvious, and we encourage users to submit an Error Report. As our user base grows and our algorithms improve, the frequency of false positives will decrease over time.

THRIFT, AUCTION, CONSIGNMENT: Impakt relies on information scraped from product webpages to retrieve Company Profiles from the Ethics Database. Impakt does not establish provenance or validate vendor identity in peer-to-peer marketplace environments like eBay, Etsy, or Facebook Marketplace.

In the event that anything else doesn't go as planned, whether it's a delay in the development timeline, release date, or something else, we promise to communicate right away and work around the clock to correct the issue.

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Friends of Impakt

    Welcome to the Team! Get updates on development, a first look at new features, and original research (including Company Profiles and Product Reviews). Like our FB page @TeamImpakt for a personalized shout out and the GIF that keeps on giving!

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    Pledge $9 or more About $9

    1-Year Membership

    Unlock Corporate Lobbying info on Impakt, plus customizable Causes like Diversity in Hiring and Made in the USA!

    Includes:
    • Impakt 1-Year Premium Membership
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    Pledge $18 or more About $18

    1-Year Premium Membership (x2)

    Help a friend make an Impakt! Get an Impakt Premium Membership for yourself and a friend who loves products that do good.

    Already have an Impakt Premium Membership? No problem! We'll give two (2) friends a gift Membership!

    See FAQ for details.

    Includes:
    • Impakt 1-Year Premium Membership
    • Impakt 1-Year Premium Membership (GIFT)
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    Pledge $39 or more About $39

    1-Year Premium Memb. (x2): Beta-Tester

    Be the FIRST to make an Impakt! Get early access to Impakt as a Beta-Tester and join the private Beta-Tester FB community!

    And of course, get two 1-Year Premium Memberships for you and your friends!

    Includes:
    • Exclusive Access: Impakt Beta-Tester
    • Impakt 1-Year Premium Membership
    • Impakt 1-Year Premium Membership (GIFT)
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    Pledge $49 or more About $49

    1-Year Premium Membership (x2): Deluxe

    All of the the above, PLUS a Post-Consumer Recycled Impakt Flying Disc and a pair of Impakt ShotGlasses (Made in the USA) for you and a friend!

    Includes:
    • Exclusive Access: Impakt Beta-Tester
    • Impakt 1-Year Premium Membership
    • Impakt 1-Year Premium Membership (GIFT)
    • Impakt Shot Glasses (Made in USA)
    • Impakt Flying Disc (Post-Consumer Recycled)
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    Pledge $75 or more About $75

    1-Year Premium Membership (x2): Ultimate

    All of the above, PLUS a reusable Impakt Cotton Tote Bag! Thanks for helping us use less paper and plastic at the grocery store!

    Includes:
    • Exclusive Access: Impakt Beta-Tester
    • Impakt 1-Year Premium Membership
    • Impakt 1-Year Premium Membership (GIFT)
    • Impakt Shot Glasses (Made in USA)
    • Impakt Flying Disc (Post-Consumer Recycled)
    • Impakt Cotton Market Tote (Made in USA)
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    14 backers
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    Pledge $99 or more About $99

    Lifetime Premium - Membership Only

    Perpetual Premium Membership and a permanent place on the Impakt Team, plus early Beta-Tester access.

    Includes:
    • Exclusive Access: Impakt Beta-Tester
    • Impakt Lifetime Premium Membership
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    24 backers
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  8. Select this reward

    Pledge $125 or more About $125

    Lifetime Premium Membership

    Perpetual Premium Membership and a permanent place on the Impakt Team.

    In addition to early Beta-Tester access and all the Impakt gear above, get an exclusive Organic Cotton Impakt T-Shirt – available only to you and Team Members at our Brooklyn, NY office.

    Includes:
    • Exclusive Access: Impakt Beta-Tester
    • Impakt Lifetime Premium Membership
    • Impakt Shot Glasses (Made in USA)
    • Impakt Flying Disc (Post-Consumer Recycled)
    • Impakt Cotton Market Tote (Made in USA)
    • Impakt Cotton Crewneck Tee (Certified Organic)
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    Pledge $200 or more About $200

    Lifetime Premium Membership (x2)

    A permanent place on the Impakt Team for you and a friend, early Beta-Tester Access for you both, two (2) exclusive Impakt Team Member Organic Cotton Tees, and gear for the whole crew!

    Includes:
    • Exclusive Access: Impakt Beta-Tester
    • Impakt Lifetime Premium Membership
    • Impakt Lifetime Premium Membership (GIFT)
    • Impakt Shot Glasses (Made in USA)
    • Impakt Flying Disc (Post-Consumer Recycled)
    • Impakt Cotton Market Tote (Made in USA)
    • Impakt Cotton Crewneck Tee (Certified Organic)
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    15 backers
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  10. Select this reward

    Pledge $1,000 or more About $1,000

    Founding Patron of Impakt

    Thank you so much for believing in our mission and partnering with us to make this all possible!

    Get a permanent place on our Official Website as a Founding Patron of Impakt!

    Have dinner with Ridge, Jonathan, and Nida to celebrate what we've accomplished together.

    Our dream is to build, fund, and scale Impakt democratically – from start to finish. Your support makes this all possible.

    Please write ridge@betheimpakt.com for details.

    Includes:
    • Dinner with Impakt Founders
    • Exclusive Access: Impakt Beta-Tester
    • Impakt Lifetime Premium Membership
    • Impakt 1-Year Premium Membership (GIFT)
    • Impakt Shot Glasses (Made in USA)
    • Impakt Flying Disc (Post-Consumer Recycled)
    • Impakt Cotton Market Tote (Made in USA)
    • Impakt Cotton Crewneck Tee (Certified Organic)
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Funding period

- (34 days)