Right now, we are focusing on early adopter parents that want a positive game for their children, working with home schoolers, and some early adopting teachers who will implement it on their own.
It is goal for us to work with the school system, but that requires a lot more infrastructure for their technical needs, annual sales cycle, support, etc.
After we have built out more content (for example: an entire year science curriculum) we will start approaching schools with site licenses, and districts. We had a chance to talk with a room of 30 superintendents and district CTOs in December, and they affirmed that this was the correct approach.
I have seen some other educational offerings bought by the state for all students... obviously something like that if we are able to get contracts such as those so it's free for children and their parents would be great, too!