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Empowering girls to explore their creativity and learn programming straight from their phone.
Empowering girls to explore their creativity and learn programming straight from their phone.
624 backers pledged SEK 588,505 to help bring this project to life.
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imagiCharm: the smart accessory you need to learn coding project video thumbnail
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imagiCharm: the smart accessory you need to learn coding

SEK 588,505

624


Our Kickstarter campaign has ended, what an amazing journey! 

Thank you SO MUCH to each and every one of you, you have been a huge part of this first milestone in bringing imagiCharm to life! We wouldn't have been able to do it without the support of all of you. 

We will now be busy making your imagiCharms and both our iOS and Android apps to create an amazing experience for you to learn Python programming. 

You can follow our journey and get your imagiCharm on our website


imagiCharm is a colorful accessory designed for girls to customize directly from their mobile phones using programming.   

While imagiCharm has been designed for girls between 12 and 16 years, it can be enjoyed by anyone who wants to explore their creativity through programming and join our revolution of girls shaping the future with technology.  


Our story has been covered already by amazing people at Samsung Next, DI Digital, Breakit, Red bull & many more! Even Tim Cook tweeted about us! 

PARENTS: Coding as a way to continue creating

Sara is an awesome mom from Stockholm who encouraged her daughter Linn to attend our beginner coding workshop where we tested our imagiCharm prototypes and app curriculum. Now a big fan and reoccurring workshop attendee, Linn is learning how to become a coding pro and loves programming fun projects with her friends. 

EDUCATORS: Bridging the gap between education and technology

Anurag works with bridging the gap between education and technology at Stockholm International School where he helps to design and facilitate technology initiatives within the curriculums. His students participated in a coding workshop with the imagiLabs team and were able to explore the imagiLabs app and imagiCharm during the prototype phase. Now becoming a reality, imagiCharm is a great product for all students to tangibly see the results of their code and express themselves creatively. 


So many colors. imagiCharm has 64 LED lights that can be programmed to light up in any color. It can take on new designs and shapes every day – even multiple times a day.


So many ways to attach it. The imagiCharm is white to ensure a perfect contrast with any pattern or shape you may program. Its attachment comes in different colors and you can make your own attachments, too.


So many different ways to wear it. Girls can wear imagiCharm on their backpacks, tote bags, purses or jackets. They can hang it on their keys, wear as a necklace, headband, and even earrings. It's an all-in-one accessory that’s different every day. 


Even your pet will love it.

imagiCharm uses Bluetooth so you can program it at home or on the go. No cables or previous programming experience are needed. The best part is that you do it all from your phone.

Our designers and developers have created a delightful mobile experience to complement the imagiCharm. It teaches a real programming language called Python. This Python is not a scary snake 🐍– it’s a fun way to create your own designs and learn programming at the same time.

The imagiLabs app comes with basic tutorials to help you turn individual LED lights on, change their color, and even turn on multiple lights at the same time using loops. It’s a bit like learning how to put Lego blocks together. Once you know how they work, you’re ready to get creative with your own 8x8 grid. 

Credit for these awesome designs go to our private beta users!
Credit for these awesome designs go to our private beta users!

Anything is possible. If you can dream it, you can code it – because the opportunities with code are endless. 


Match your imagiCharm with your outfit.

Code an emoji to express how you feel. 


Program an animation.

Or even a game.


Learn: From beginner to advanced lessons, you will learn how to program in Python and receive instant feedback as the imagiCharm lights up with your newly learned code. Gamified and fun, you unlock new levels as you learn smart ways to use programming to create cool and complex designs.


Create: Use the newly learned concepts to create completely new shapes and patterns. You can create shapes, animations, small games or program notifications - all from the Python coding environment in the imagiLabs app. Once done, you check whether your code is correct and learn to debug just like professional programmers do. Save your creations to come back to them later. Once the Python syntax is mastered, there is no wrong way to use it. The same shape can be programmed in many ways, it’s just a matter of how many programming tricks you want to use!

She is also the one who programmed our Pacman pixel art.
She is also the one who programmed our Pacman pixel art.

Explore: Meet other girls who share your interest in technology and showcase your creations within our community. You can like, comment, tag, and even try out each other’s code! Community + collaboration = no sticky bug situations. Help each other code more complex creations and brainstorm crazy ideas together. 



Everything you need to become part of the creative coding revolution!

The imagiCharm comes with: 

  • an attachment
  • a charging cable
  • an instructions card 

All in a box full of love from the imagiLabs team. 


The premium subscription for the imagiLabs app includes: 

  • 52 hours of coding tutorials - that’s one hour every week for an entire year!
  • Monthly brain teasers, games, and coding challenges.
  • Access to the community where you can share your own and view others’ creations. 
  • Individualised support from our team and the community if you get stuck.

imagiCharm device compatibility

The imagiCharm utilizes the imagiLabs application. The app works on mobile phones and tablets that run on the iOS or Android platform. The application is not compatible with Windows, Chrome or Kindle. 

Specific operating systems and device requirements are as follows:

iOS

iOS devices must have OS version 11.0 or higher. In other words, you must have one of the following compatible devices:

  • iPhone 5s+
  • iPad Pro 
  • iPad Air
  • iPad 5th generation+
  • iPad mini 2+

You can find a full list of compatible iPhone and iPad devices here and read more about how to identify your iPhone or iPad model.

Android

Android devices, while having OS 5.0 or higher, must have all of the following hardware in order to use the imagiLabs application: 

  • Bluetooth LE (4.0)
  • Distinct multi-touch touchscreen
  • WiFi capabilities

We adopted a user-centered approach right from the start. imagiCharm started as a participatory design research project at KTH Royal Institute of Technology in Stockholm, Sweden. We wanted to work together with girls to co-create the ultimate gadgets that they would want to use to learn programming.  

We learned four key things about teenage girls:

  • They love self-expression and customization
  • Tangible experiences are important to them 
  • Community is everything 
  • They prefer phones over computers 
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We created prototypes for the imagiCharm and the app and in the process tested them with more than 200 girls. We used the results to further develop and create our final version of the imagiCharm.


If we want to solve this problem then we have to go to its root. There are tools for kids and for adults, but nothing just for teenage girls. Teenage girls want something relevant to their daily lives.

We are here to create that.

Call it the new tamagotchi or Lego of the “Snapchat generation”, the imagiCharm will change how society thinks about girls and women in tech. We are creating more than just an accessory. We are creating a movement of girls who want to shape the future of tech and change the world!

Expressing yourself creatively through code

Previously a primary school teacher, Paul Landers is now Head of Strategic Partnerships for Connect to Learn at Ericsson. Connect to Learn is a public-private partnership with the purpose to increase access to quality education, especially for girls, through life skills programs and the integration of technology tools and digital learning resources in schools. Our collaboration with Ericsson began during our incubation period at Ericsson ONE where we identified the opportunity for us to collaborate through our Creative Coding Module which is set to be offered by Ericsson's Connect to learn program globally in 2020. 


Currency, Taxes, and Customs

Conversions to USD shown for pledges, goals, stretch goals are approximate and not final. Please be aware that different conversion rates may apply based on your bank or credit card company.

The rewards will be shipped from Sweden. For the EU and the US, VAT and sales tax are included in the rewards. EU customers will not be charged any import taxes. For all other countries, taxes and duties may apply.


We could not have done this without the help of many friends and supporters: 

Elsa Landberg, Karin Ruiz, Alma Friberg, Ellie Pei, Emelie Walcott, Gabrielle Lestapier, Marek Bączyński, Morgan Edström, Martin Lundström, Björn Zakrisson, Magnus Schelin, Jonas Hörberg, Dan B., Mario Sanchez, Matilda George, Gemma Vall-llosera, Marwan Ayache, Tom Magnergård, Anjali Virmani Paul, Anurag Choudhary, Paul Landers, Michal Voráč, Silvia Istudor, Madhurya Kumaraswamy, Markus Granström, Giulia Turchetti, Robert Gordon, Russell Cooke, Nikolai Kozak, Neira Causevic, Christina Ntis, Sandor Albrecht, Laurynas Ruzgas, Daniele Vitali, Carmen Beltran, Bruno Marconi and Teodor Hultberg from Shout! Studio, James Pearse, Sara Karlin, Jared Schrieber, Nadja Ekblom and Ingrid Söderberg, Sammy Saldjoghi and Rickard Eklöf, Sofia Johansson, Sara Eriksson, Hedvig Ahlgren + the Sthlm startup & (female) founder community.


Partners


Our promise

We want to empower girls with the skills they need to create the technology of the future. Female-created tech has powerful potential to create a more inclusive future. There are so many ways to bring technology into the lives of teenage girls and we have many ideas for future products and partnerships, so imagiCharm is the first of many. 

We promise to teach you Python and spark your interest in technology by opening your eyes to all of technology’s opportunities. We promise to inspire you with strong female role models in tech. Finally, we promise you that we will not stop until we create a future coded by all. 


Keep following our journey

Get in touch with us at sayhi@imagilabs.se!


A HUGE THANK YOU FROM ALL OF US! We are so excited for imagiCharm to help girls shape the future with tech!

THANK YOU!!
THANK YOU!!

Risks and challenges

There are always risks that could delay the delivery of imagiCharm. However, we will do our absolute best to deliver imagiCharm on schedule and on spec.

We have carefully thought about the potential risks and accounted for them in our timeline, however, unexpected delays might arise. We will prioritise shipping quality product and not rush production and do everything in our power to stay on track.

If any delays or unexpected circumstances incur, you will be the first to know! This project is coming to life thanks to you and we want you to be part of every step of the process. So expect updates from us when things go well and when they do not. Meanwhile, our team will get to work and bring imagiCharm to life!

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Support

  1. Select this reward

    Pledge SEK 48 or more About US$ 5

    ($5) Virtual Love

    A HUGE thank you from all of us at imagiLabs for having our back. We love you! You will each get a recording of a personalised thank you programmed on an imagiCharm and will be forever featured on our Instagram story highlight.

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    Pledge SEK 647 or more About US$ 68

    ($70) Last minute deal!

    Last Minute Yay! You will get the imagiCharm along with 12 months of premium subscription for tutorials, content, and games on the imagiLabs app for the early backer amount of $70!

    Includes:
    • imagiCharm
    • 12-month premium subscription
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    Pledge SEK 707 or more About US$ 74

    ($74) Exclusive Kickstarter

    You will get the imagiCharm along with 12 months of premium subscription for tutorials, content, and games on the imagiLabs app for the exclusive Kickstarter backer amount of $74, 40% off retail price!

    Includes:
    • imagiCharm
    • 12-month premium subscription
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    Pledge SEK 1,223 or more About US$ 127

    ($128) Bestie Pack

    Double the fun! You will get the imagiCharm for you and your best friend, each with 12 months of premium subscription for tutorials, content, and games on the imagiLabs app for the exclusive Kickstarter price of $128!

    Includes:
    • imagiCharm
    • 12-month premium subscription
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    Pledge SEK 1,423 or more About US$ 148

    ($149) Premium Limited Edition imagiLabs

    Premium Limited Edition Extravaganza! You will get the a Limited Edition imagiLabs Jacket in addition to the imagiCharm along with 12 months of premium subscription for tutorials, content, and games on the imagiLabs app for the exclusive Kickstarter price of $149!

    Includes:
    • Premium Limited Edition imagiLabs Jacket
    • imagiCharm
    • 12-month premium subscription
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    Pledge SEK 5,158 or more About US$ 536

    ($540) Workshop Pack

    You will get 10 x imagiCharms for your coding club, each with 12 months of premium subscription for tutorials, content, and games on the imagiLabs app for the exclusive Kickstarter price of $540!

    Includes:
    • 10× imagiCharm
    • 10× 12-month premium subscription
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    Pledge SEK 7,700 or more About US$ 799

    Edu Workshop pack

    You will get 16 x imagiCharms for your coding club for an exclusive Kickstarter price of $820!

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    Pledge SEK 67 or more About US$ 7

    ($7) Superstar imagiLabs Developer

    You will get to be the first to use the iOS app! Your designs and projects could become part of one of the tutorials that will be launched in the premium subscription. If your project is selected, you will be credited as a Superstar Content Developer.

    This is exclusive only to 1000 backers, only available on iOS, and is not included in other pledge options.

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    Pledge SEK 420 or more About US$ 44

    ($44) Super Early Bird

    Super Early Yay! You will get the imagiCharm before anyone else along with 12 months of premium subscription for tutorials, content, and games on the imagiLabs app for the super early backer amount of $44, 65% off retail price!

    Free shipping in Sweden.

    Includes:
    • imagiCharm
    • 12-month premium subscription
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    Pledge SEK 516 or more About US$ 54

    ($54) Very Early Bird

    Very Early Yay! You will get the imagiCharm along with 12 months of premium subscription for tutorials, content, and games on the imagiLabs app for the very early backer amount of $54 before anyone else, 55% off retail price!

    Includes:
    • imagiCharm
    • 12-month premium subscription
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    Pledge SEK 550 or more About US$ 58

    STHLM TECH MEETUP special x1

    Exclusively for STHLM TECH MEETUP participants! You will get the imagiCharm along with 12 months of premium subscription for tutorials, content, and games on the imagiLabs app for the very early bird amount of SEK 550, 50% off retail price!

    Includes:
    • imagiCharm
    • 12-month premium subscription
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    Pledge SEK 611 or more About US$ 64

    ($64) Early Bird

    Early Yay! You will get the imagiCharm along with 12 months of premium subscription for tutorials, content, and games on the imagiLabs app for the early backer amount of $64 before anyone else, 50% off retail price!

    Includes:
    • imagiCharm
    • 12-month premium subscription
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    Pledge SEK 1,032 or more About US$ 108

    ($108) Early Bird Bestie Pack

    Early Double Yay! You will get the imagiCharm for you and your best friend before anyone else, each with 12 months of premium subscription for tutorials, content, and games on the imagiLabs app for the exclusive Kickstarter price of $108!

    Includes:
    • imagiCharm
    • 12-month premium subscription
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    Pledge SEK 1,260 or more About US$ 131

    3 x ($44) Super Early Bird

    3 x Super Early Yay! You will get 3 imagiCharms before anyone else along with 12 months of premium subscription for tutorials, content, and games on the imagiLabs app for the super early backer amount of 3x$44, 65% off retail price!

    Free shipping in Sweden.

    Includes:
    • imagiCharm
    • 12-month premium subscription
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    Reward no longer available 5 backers
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    Pledge SEK 5,683 or more About US$ 590

    ($595) Unforgettable PJ Coding Party

    Bring 4 of your best friends to the PJ party of the year: we will code, dance, and light up the night with our creations! You will each take home an imagiCharm and get 12 months of subscription for tutorials, content, and games on the imagiLabs app, all for the exclusive Kickstarter price of $595.

    Includes:
    • imagiCharm
    • 12-month premium subscription
    • imagiLabs branded PJs
    • PJ coding party with our team in Stockholm
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    Pledge SEK 15,500 or more About US$ 1,608

    Exclusive Visual Sweden Workshop Package

    Exclusively for Visual Sweden, this reward includes a workshop held by the imagiLabs team in July 2019 as well as 10 x imagiCharms, each with 12 months of premium subscription for tutorials, content, and games on the imagiLabs app.

    Includes:
    • 10× imagiCharm
    • 10× 12-month premium subscription
    • imagiLabs Workshop
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    Pledge SEK 30,000 or more About US$ 3,113

    Startupper for a month!

    Fly to Stockholm with your best friend and be part of the team creating imagiCharm for a whole month! Our diverse team is plugged into the exciting ecosystem of the startup capital of Europe (Stockholm) - and you will be too! In a startup we all wear many hats and you will have the chance to learn about building a team & culture along building the product! You and your friend will also get your own imagiCharms as well as 12 months of subscription for tutorials, content, and games on the imagiLabs app. Flights, local transport and lunch in the office included!

    Includes:
    • imagiCharm
    • 12-month premium subscription
    • Premium Limited Edition imagiLabs Jacket
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    Pledge SEK 47,760 or more About US$ 4,955

    ($5k) Unforgettable Weekend in Stockholm

    Fly to Stockholm with your guardian for a weekend spent with the team coding, creating, and exploring the city. You will get an imagiCharm and get 12 months of subscription for tutorials, content, and games on the imagiLabs app, all for the exclusive Kickstarter price of $5000.

    Includes:
    • imagiCharm
    • 12-month premium subscription
    • Weekend in Stockholm with a guardian (flight and stay included)
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Funding period

- (30 days)