NEW STRETCH GOAL!
Light is important - it defines a space, creates atmosphere, & effects how we feel. For something so important, shouldn't it do more than just turn on and off?
We're creating a series of intelligent and tunable LED lights that are bright, simple, and open a world of amazing lighting experiences. You're going to like the way your light looks, we guarantee it.
You know that feeling of getting into bed and then realizing you left the light on in the hallway? Or flipping through a bank of light switches and dimmers to try and create the perfect mood? Or stubbing your toe as you get out of bed to go to the bathroom? Yea, we hate that too so we're making ilumi to create better lighting experiences.
ilumi works like a regular light bulb in the sense that it just screws into a normal socket. The kicker is that through the ilumi app, you can conveniently control your lights remotely, tune the color & brightness, or even program your lights to create lighting magic. The key for ilumi is that it's bright, simple, and is all about experience.
We need your support to finish up development and manufacturing, & in turn we want you to be some of the first to enjoy it!
What are you going to do in your living room over the next 20 years? Visualize all the festive holidays, birthday parties, or sporting events? Picture that morning cup of coffee on the couch, curling up with a movie at night, or having friends over for a party. What type of lighting did you picture in each of those scenarios?
The truth is that different scenarios require different types of lighting. With ilumi, you have complete flexibility to adjust your lighting to any variation of both bright white lights as well as rich colors, at any brightness, any time.
Plus, our patent-pending HyperLux LED technology makes ilumi the brightest and most efficient multicolor light bulbs in its class. Essentially, we pack more brightness per watt than any other multicolor light. That’s important, because it’s nice to have flexibility, but we also wanted to ensure ilumi would give you the functionality for everyday as well.
We love lighting control systems but hate that they are expensive and complicated. With ilumi, you get the convenience of a scalable and customizable lighting control system with the ease of just screwing in a light bulb. The great part is that it’s super simple.
So turn off all your lights before you go to bed, set your bedroom lights to a romantic scene, or just set that one ilumi in the hall on. Completely personalize and control your lighting just the way you want it.
Also, everything is built inside the bulb, so you don’t have to worry about connecting to WiFi routers or other complications and headaches. ilumi uses Bluetooth 4.0 technology, which is now in nearly every iOS and Android device. With ilumi, we're also building Bluetooth 4.0 meshing, so each ilumi can communicate with each other. Each ilumi has a 100 foot plus range, and multiple ilumi can communicate with one another through the wireless mesh to pass on commands and extend the signal range.
You can also share access with family and friends who download the ilumi app on their own devices. Again, no boxes, routers, master-slave configurations or dependencies -- just screw ilumi in and it just works that simply.
Plus if you don't have your phone handy, you can always use an old fashioned light switch to turn your ilumi off and on to a personalized default setting.
Check out how easy it is to set-up your ilumi:
It's all about experience with ilumi. From the aesthetics of the bulb, to the UX of the app, to the amazing things you can do with your ilumi. Here's an idea of what's possible:
Check out the ilumi music sync experience!
Right now we are building out two sizes of ilumi that with your help we'll introduce to the world. Both sizes of ilumi work great by themselves or as a team.
SMALL A21 - The flexible A21 ilumi rises like the sun over the horizon spreading bright light in all directions. The A21 ilumi is great for lamps, fan lighting, and most anywhere else in the home. The A21 produces about 800+ lumens while only consuming 10 watts. That's about 7x less energy than an equivalent 75 watt incandescent.
LARGE PAR30 - The powerful PAR30 ilumi shines down like bright light from the heavens (or your ceiling). The PAR30 ilumi is a flood light best for overhead, recessed, or track lighting. The PAR30 produces about 1100+ lumens while only consuming about 15 watts. That's about 7x less energy than an equivalent 100 watt incandescent.
Ilumi is compatible with Android Bluetooth 4.0 (BLE) phones and tablets plus iPhone 4S, iPhone 5, iPad 3 (Retina Display), and iPad mini. If you’re not sure if your Android device supports BLE, check this website here. Android just launched BLE support this summer, and while we’re working on the Android app, the iOS app might ship first.
We're also working on a software development kit (SDK) so others can come up with creative ways to use ilumi and share them with the ilumi nation. Receive the ilumi SDK first by contributing to a 'Light Hacker Kit' perk.
Yes, ilumi is super cool, but it's also responsible. Switching out your old light bulbs for ilumi will save you money on your electric bill, which is good for you and mother earth.
Home lighting comprises about 1/4 of one's electric bill so it pays to practice energy efficiency. By combining our advanced HyperLux LED technology's efficiency with programming and automation functionality, ilumi is the most energy efficient light bulb in its class. And every ilumi lasts up to 20 years.
That means every ilumi pays for itself multiple times over through the course of its life. Changing out your old incandescent light bulb for a large 15 watt ilumi can save you about $265. Switching out your small 10 watt ilumi for a 75 watt incandescent you can save about $190.
From day one, our focus has been on making ilumi functional, flexible, and simple with a world class experience. This ethos is apparent in everything from our HyperLux LED technology to our automatic set-up process.
We believe that this focus will not only ensure that ilumi will be a great product, but one that you’ll have and enjoy for a long time.
We've put a lot of blood, sweat, and tears into ilumi...well figuratively, and we are so close to turning our dream into a bright reality. It takes a lot to manufacture a quality product, and while we are close, we need your help to get us over the last hump. There's tooling expenditures, cost of components, and manufacturing costs ahead, but also we need your help to build a community around ilumi - the ilumi nation.
In addition to your very helpful contribution, we're going to ask you for your advice and opinion before and after we ship ilumi. When you receive your ilumi, we are going to ask for your feedback. What bugs are you seeing, what do you like, & what don't you like?
Further, we've only touched the surface of what ilumi can do. With your support you can use the ilumi SDK to come up with even more amazing lighting experiences. This is just the beginning, and together with your help we'll not only create a great product that we hope you'll love, but one that you've been a part of as a member of the ilumi nation.
To give you an idea on where we are in our process and next steps, here's an overview of our timeline:
The ilumi team is a combination of entrepreneurs, hackers, designers, and technologists. The team is led by co-founders Corey Egan and Swapnil Bora out of Dallas, Texas. Swapnil and Corey met as classmates at UT Dallas where they came up with the idea in the fall of 2010 and won the UTD Business Idea competition.
We've been fortunate to have the help of a number of different great partners both large and small. To name a few Novation Mobile has done a fantastic job helping us with developing the ilumi app, Avnet Electronics has helped us from day 1 to source the right components, and Osram Opto has been a great partner providing not only excellent LED components but expertise and access to world class testing facilities.
- Finalist - Tech Fort Worth Impact Awards, May 2013
- Most Promising Company - Rice Alliance IT & Web Venture Showcase, December 2012
- Semi-finalist - SxSw Eco Start-up Showcase, October 2012
- Most Promising Company – Rice Alliance CleanTech and Energy Venture Showcase, September 2012
- Semi-finalist - CleanTech Open Accelerator and Competition, June 2012
- Grand Prize - Carnegie Mellon McGinnis Venture Competition, March 2011
- First Place Graduate Level - University of Texas at Dallas Business Idea Competition, November 2010
- FCC certified Bluetooth Low Energy interface with 100+ foot range with 3.5mS connection time
- Extremely fast 16bit, 256KB FLASH processor
- Control for 100+ ilumi bulbs via Bluetooth mesh network with a range extension to tens of thousands of square feet
- Extremely bright and efficient high power LEDs - Red, Green, Blue, & White. LEDs rated at 100,000 hours
- Additional FLASH memory - stores many programs independent of controlling device
- Real-time clock with battery back-up in every ilumi. Allows for setting to be retained without power
- ilumi firmware updatable over Bluetooth via app
- Compatible with standard E27/E26 light sockets
- Universal power supply: 110-230VAC, 50/60Hz
- Profile and programs storage on cloud
Risks and challenges
Hardware is tough and combining it with a mobile app and LED lighting is tougher. There are many challenges that we've faced and many that are still to come. Here's what's keeping us up at night and what our plans are to address them....
CAN WE MANUFACTURE ILUMI?
We've already gone through numerous revisions and 3D printed versions of prototypes to ensure manufacturability. We're also supported by a great team including manufacturers in India & China and Avnet Electronics as a sourcing partner. Of course, standing up a manufacturing operation can be difficult, but we've put in the time and have a great team on it to get the wheels turning.
WHAT ABOUT INTELLECTUAL PROPERTY?
We've spent a lot of time thinking through how to make ilumi work and work great, and we have filed extensive patents beginning in the spring of 2011. As a precaution, we're also working with larger established lighting players to ensure freedom to operate.
WILL YOU BE ABLE TO DELIVER ON TIME?
The good news is that many of the challenges in development are already behind us. Now it's really about making sure that we can make ilumi in volume. We feel good about our timeline, but if anything changes we'll let the ilumi nation know right away.
WHAT HAPPENS AFTER KICKSTARTER?
With your help, we're building something that will be in our lives and yours for a long time. With that, our interaction will extend long after shipment. There's lot more we can do with ilumi and will continue to add-in and update features/functionality (over-air firmware updates make this all possible).
Also, we want to have a continuous conversation with our supporters. Early feedback with everyone that's using ilumi will help us greatly improve the overall experience for everyone in the ilumi nation. Ultimately, we're in this for the long haul.
- (53 days)